How ALP Boosted Email & SMS Signups by 200% With Smarter Popups
ALP, maker of the world’s greatest nicotine pouches, switched from Klaviyo and Wisepops to Alia to accelerate subscriber growth and collect richer customer data. Within weeks, they doubled their total signups, improved opt-in rates by 100%, and saw 20% higher coupon redemptions fueling stronger revenue.
The Full Story in 60 Seconds
Popups are an often overlooked feature for many websites, but they are one of the most valuable tools to grow your customer base when done correctly. Alia has created a formula to maximize your brand’s subscriber list and get customers down the funnel faster. The results have been fantastic, and I only wish we switched over sooner.
CHALLENGES
Manual Testing, Limited Design, and Slower Growth
Before switching to Alia, ALP relied on Klaviyo’s native popup tool and Wisepops. While these solutions captured some signups, they came with major drawbacks.
Running A/B tests was difficult, design options were limited, and iterating quickly was almost impossible.
“Our email and SMS list is one of our greatest assets, so growing it quickly is extremely valuable. [...] There were some design constraints as well as testing constraints.”
For a fast-growing brand, those constraints slowed list growth. Email and SMS lists were growing but not fast enough to keep up with ALP’s ambitions.
At the same time, the ecommerce team was focused on raising conversion rate and AOV. These goals required attracting more qualified signups, not just increasing volume. Without richer targeting or deeper customer insights, ALP knew they were leaving potential revenue behind.
It was clear the brand needed a smarter solution to accelerate list growth, capture richer data, and keep up with the demands of their high-performing funnel.
SOLUTION
Smarter Triggers, On-Brand Design, and Richer Data
When it came time to choose a solution, Harlan Raine, Head of Ecommerce at ALP, had already seen Alia’s impact across the DTC ecosystem.
“I have seen it used on many websites and heard about the strong results through social media ecommerce conversations. [...] Very easy—Alia did all of the heavy lifting and did a great job matching our brand’s style and visual identity.”
Here's what made the difference:
The transition was seamless. Alia took care of setup and design, creating a popup experience that matched ALP’s bold brand identity.
Once live, Alia’s popups quickly outperformed their previous tools. Opt-in rates doubled, driven by smarter triggers, optimized flows, and quizzes that guided visitors through a personalized journey.
The quiz feature, particularly, was a valuable asset. By asking questions about product preferences during signup, ALP captured actionable insights used to segment customers and deliver targeted campaigns.
For the ecommerce team, Alia offered a rare combination— hands-off operational support while still giving them full control over testing and design.
200% Growth in Signups, 100% Higher Opt-In Rates, and 20% More Redemptions
Key Performance Metrics
Total Signups:
Opt-In Rate:
Coupon Redemptions:
Personalization:
“Our opt-in rate improved by 100% over the previous popup. Coupon redemptions also increased dramatically by 20%. [...] Asking for a personal preference during the signup flow helps reinforce the customer’s purchase decision and makes them feel like they’re getting a personalized experience.”
Additional Benefits
- On-Brand Aesthetics: Seamless alignment with ALP’s bold visual identity.
- Hands-Off Optimization: Alia managed testing and design iteration.
- Smarter Funnels: Quizzes fueled segmentation and lifecycle engagement.
- Revenue Lift: Coupon engagement translated directly to conversions.
“You think your popup is doing fine, but you don’t even
realize the potential just by improving it. [...] I’d
recommend Alia to anyone who doesn’t have time to test
constantly. They know what works and they help you do it.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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