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Graza, the single-origin olive oil brand known for freshness, flavor, and fun squeezable bottles, saw signups plateau while using Klaviyo’s native forms. With limited testing, minimal personalization, and no visibility into engagement data, their list growth slowed to ~5% MoM.
After switching to Alia’s interactive, quiz-style popups, Graza unlocked higher engagement, stronger subscriber intent, and dramatically faster email + SMS growth..