How Opopop Drove 4x Email List Growth and Nearly 8x Welcome Flow Revenue with Alia
Opopop is a premium popcorn brand redefining microwave popcorn with its patented Flavor Wrapped Kernel technology, delivering a more elevated and consistent snacking experience compared to traditional popcorn. After partnering with Alia, Opopop grew their email list 4x, SMS list 3x, and drove $1.31M+ in welcome flow revenue, up nearly 8x from their previous results.
The Full Story in 60 Seconds
We adopted Alia when we were honestly quite happy with our existing set up. We had no idea what we were leaving on the table. In the year since switching, our email list grew by more than 300% and the revenue from our welcome flow increased nearly 8x. The Alia team operates independently, reports results clearly, and has delivered beyond any thing we anticipated. For a small team, that combination of performance and low lift is rare.
CHALLENGES
Strong baseline performance, but no visibility into optimization
Before switching to Alia, Opopop relied on Attentive's native signup units for both email and SMS capture. Performance was steady and aligned with expectations, with over 85K email subscribers and nearly 60K SMS subscribers added in a year.
However, the team had no clear indication that performance could be significantly improved.
"We thought we were doing well, and by most standard benchmarks we were. The limitations only became clear in hindsight, after we saw what was possible with Alia."
Limited bandwidth to test and experiment
As a lean team, Opopop did not have the resources to test new formats, offers, or triggers continuously. While testing was technically possible, it required time and attention that were difficult to prioritize.
"Testing was possible but required time and attention we didn't always have. We tended to set things up and let them run rather than continuously iterate."
This meant most capture experiences remained static, limiting the ability to improve performance over time.
Static capture experience with minimal engagement
The team primarily relied on standard popups, with little experimentation beyond baseline formats. More interactive or gamified experiences were not explored due to the perceived complexity of setup and management.
"Interactive or gamified formats felt like a big lift to set up, test, and maintain. It just wasn't something we had the capacity to prioritize."
As a result, the on-site experience lacked differentiation and deeper engagement.
No reference point for advanced capabilities
Features like Smart Triggering, gamified formats, or structured experimentation were not part of the evaluation framework simply because the team had never seen them in action.
"We didn't know to look for them… we didn't have a reference point for what those could deliver."
SOLUTION
Discovery-led adoption driven by unexpected results
Opopop adopted Alia after running a trial, initially without a specific problem to solve. The decision to switch was driven by the performance lift they saw during the test period.
"The decision to switch wasn't about solving a problem we knew we had; it was about discovering an opportunity we didn't know existed."
Alia handled the full testing process, from setup to execution and reporting. This enabled Opopop to benefit from ongoing experimentation without increasing internal workload.
Hands-off Smart Testing and continuous optimization — Alia managed the full testing process, from setup to execution and reporting. Insights were shared through structured monthly check-ins, ensuring decisions were clear and actionable.
"Alia manages our Smart Testing program largely independently… that hands-off model is exactly what we need as a small team."
Gamified experiences aligned with brand identity — Gamified formats such as scratch-off and interactive popups made the capture experience more engaging and reflected the brand's personality better.
"For a brand like Opopop… gamified experiences are a natural fit. They align with our voice and create an interaction that feels like us rather than a generic pop-up."
Precision targeting with Smart Trigger — Smart Trigger replaced static rules with behavior-based targeting, giving the team more control over when and how popups appeared. This improved conversion without negatively impacting the browsing experience.
"Rather than applying a blanket rule across all visitors, we're able to serve the right experience to the right person at the right moment."
Done-for-you execution and reporting — Alia handled implementation, optimization, and reporting end-to-end, allowing the Opopop team to focus on strategy instead of operational work.
4x growth in email and 3x growth in SMS subscribers
Key Performance Metrics
Email List Growth:
SMS List Growth:
Welcome Flow Revenue:
Year-Over-Year List Growth:
"That's nearly 8x revenue from a single flow, driven largely by the volume and quality of subscribers Alia is capturing."
Additional Benefits
- Higher engagement with on-site experiences Visitors actively engaged with popups instead of dismissing them, even with more prominent formats.
- Improved subscriber quality and revenue contribution Besides volume, the quality of subscribers improved, leading to stronger conversion and revenue performance. The team also maintained strict consent standards, ensuring all subscribers were fully opted in and engaged.
- Consistent optimization through actionable insights By delivering clear reporting and recommendations, Alia ensured insights were consistently acted upon, creating a continuous improvement loop.
"Subscribers captured through Alia are converting and generating revenue at a significantly higher rate."
Starts Here
Join brands like Opopop using Alia's smart popups to quadruple email list growth, drive nearly 8x revenue from welcome flows, and scale results without adding lift to your team.
