How Kopari Beauty Increased Email Signups by 142% in 90 Days With Alia
Kopari Beauty, the clean, high-performance skin and body care brand inspired by paradise, needed a better way to elevate its digital experience and reflect its premium, feel-good identity across every touchpoint. After refining its approach, the brand delivered a more cohesive, high-converting experience—strengthening engagement and amplifying its signature head-to-toe glow.
The Full Story in 60 Seconds
Alia has been an incredibly valuable partner for Kopari. Their team is proactive, strategic, and extremely responsive. They make continuous optimization feel effortless on our end. In a fast-moving industry like beauty, having a partner who consistently tests, iterates, and executes without adding internal lift has made a meaningful impact on both our list growth and overall acquisition strategy.
CHALLENGES
A Premium Brand Experience Constrained by Limited Control
Kopari Beauty drives substantial traffic through paid media, influencers, retail activations, and product launches. Converting that traffic into owned audiences is critical to sustain growth and maximize customer lifetime value.
Before switching to Alia, Kopari relied on Postscript to manage popups and opt-ins. While the tool supported steady list growth, it lacked the flexibility and control needed to match the brand's standards.
"We didn't have a way to consistently test without adding internal lift."
Off-brand design: Customization options were constrained, making it difficult to create a popup experience that felt fully aligned with Kopari's clean, premium aesthetic.
Poor mobile experience: A majority of Kopari's traffic comes from mobile. Missed taps, rigid layouts, and slower load times reduced conversion opportunities at scale.
Slow iteration cycles: Testing new creatives, offers, or messaging required manual effort from a lean team already managing multiple priorities — resulting in inconsistent, reactive optimization.
Missed capture at scale: Visitors who left without subscribing represented lost opportunities to nurture demand, support launches, and drive repeat purchases through owned channels.
SOLUTION
A Fully Managed, Continuously Optimized Popup Experience
Kopari Beauty chose Alia to upgrade both the performance and quality of its acquisition funnel. The team wasn't just looking for another popup tool — they wanted a strategic partner who could actively manage testing, optimization, and execution without compromising brand standards.
"We chose Alia because it felt like a true partnership rather than just a tool. Their team is proactive, strategic, and highly responsive."
Here's what made the difference:
Enhanced design flexibility and mobile-first optimization — Alia created popup experiences that matched Kopari's clean aesthetic and delivered a cohesive opt-in journey across both mobile and desktop.
Smart Testing and Smart Triggering — Alia continuously refined creative, incentives, timing, and targeting based on live performance data, removing the need for manual setup or internal bandwidth.
Interactive formats including Scratch-Off — Adding an element of excitement and reward encouraged more visitors to participate and meaningfully lifted signup rates.
Fully managed execution — Alia's team monitored performance daily, implemented iterative improvements, and shared structured insights — turning the popup into a self-optimizing growth engine without adding internal overhead.
For a lean ecommerce team managing rapid launches and campaign cycles, this hands-off model was critical. Instead of dedicating internal resources to constant optimization, Kopari Beauty could rely on Alia to manage the process end-to-end.
Email Submit Rate Doubled and List Grew 142% in 90 Days
Key Performance Metrics
Peak Email Submit Rate:
Scratch-Off Lift:
List Growth:
Capture Efficiency:
"Ongoing A/B testing execution and proactive optimization recommendations have made a meaningful impact."
Additional Benefits
- Doubled Capture Rate: Nearly doubling submit rates allowed Kopari Beauty to capture significantly more value from existing traffic — especially during high-volume campaign periods — without increasing ad spend.
- Sustained List Expansion: Gains held steady over time rather than producing one-off spikes, enabling the brand to drive launch revenue, nurture subscribers through lifecycle flows, and re-engage shoppers through owned channels.
- A Self-Optimizing Growth Engine: By combining premium design, mobile-first optimization, behavioral targeting, and continuous testing, Alia transformed Kopari's popup from a static form into a measurable, compounding acquisition channel.
"In a fast-moving industry like beauty, having a partner who consistently tests, iterates, and executes without adding internal lift is invaluable."
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Your Success Story
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Join brands like Kopari Beauty using Alia's smart popups to double signup rates, test interactive formats, and grow your list faster without adding internal lift.
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