Join brands like
Create

How Create Got an 18% Sign-Up Rate and Captured 200% More Signups with Alia’s Optimized Popups

Create, the wellness brand behind creatine gummies, needed a popup solution that could scale with its growth and convert high-value traffic. After switching from Amped to Alia, Create achieved an 18% email sign-up rate and captured 200% more signups through optimized landing page popups.

Become Our Next Success Story ↗
18%
Email sign-up rate
+200%
Increase in signups from landing pages
80% traffic unlocked
By reintroducing popups on landing pages
Seamless migration
Hands-on support ensured easy transition

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Switching to Alia was a seamless experience, and we’ve never looked back. Their optimized popups have not only improved our opt-in rates but also allowed us to better engage and segment our audience with ease.

Margaret Fortner
SVP of Marketing
Create Wellness

The Challenge

Limited Functionality, Missed Traffic, & Operational Disruptions

  • Amped popups capped opt-ins at ~6% and disrupted conversions
  • 80% of ad-driven traffic saw no popups at all
  • No time-delayed or segmented options → one-size-fits-all experience
  • After Mailchimp acquired Amped, support dropped and growth stalled

“We found our previous popups to be so disruptive from a conversion rate standpoint to customers that we didn’t even surface them to people coming in from ads on landing pages.”

Margaret Fortner
SVP of Marketing, Create Wellness

“There was just absolutely no way of going around it. Mailchimp had acquired Amped.”

Solution – Hello Alia

Smarter Popups, Seamless Migration

  • Full-screen and landing page popups reintroduced for high-traffic sources
  • Captured intent data directly in popups → enabled nuanced welcome flows
  • Hands-on support from Alia’s team ensured smooth onboarding
  • A/B testing and optimizations managed by Alia, not Create’s team

“Switching to Alia was a seamless experience, and we’ve never looked back.”

“It was really nice to just get something given to us and go thumbs up or thumbs down and fire away. “The support of the team, both through the transition and ongoing deployment, has been awesome.”

Become Our Next Success Story ↗

200% More Signups & Sustained
18% Opt-In Rate

Key Performance Metrics

Email Opt-In Rate

18% sustained

Landing Page Signups:

+200% increase

Traffic Conversion:

80% more traffic captured with popups

Engagement

Improved flows maintained high conversion even with increased traffic

“Our sign-up rate has gone up to 18%, and we’ve maintained a strong opt-in rate on our customer acquisition landing pages, which isn’t always the case.”

Additional Benefits

  • Segmentation unlocked: Intent-driven popups improved targeting
  • Operational relief: Alia team handled ongoing optimization
  • User-friendly: Attractive, easy-to-engage popups lifted conversions
  • Scalable: Strategy positioned Create for continued growth

“A lot of times you see those rates drop as you increase volume, so even sustaining would’ve been great. But we’ve seen a bit of an improvement too. [...] It’s an attractive popup that’s easy to engage with. Customers are willing to take that additional step of giving that information prior to submitting email.”

Join Alia

Your Success Story
Starts Here

Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.

Become Our Next Success Story ↗
More Success Stories
Product
PricingSuccess StoriesContact Support
Resources
BlogAgency PartnersTerms of ServicePrivacy Policy