How Create Got an 18% Sign-Up Rate and Captured 200% More Signups with Alia’s Optimized Popups
Create, the wellness brand behind creatine gummies, needed a popup solution that could scale with its growth and convert high-value traffic. After switching from Amped to Alia, Create achieved an 18% email sign-up rate and captured 200% more signups through optimized landing page popups.
The Full Story in 60 Seconds
Switching to Alia was a seamless experience, and we’ve never looked back. Their optimized popups have not only improved our opt-in rates but also allowed us to better engage and segment our audience with ease.
CHALLENGES
Struggling with limited popup functionality and missed traffic opportunities.
Before switching to Alia, Create relied on Amped for email opt-ins. However, as the brand grew, the platform's limitations became increasingly apparent.
We found our previous popups to be so disruptive from a conversion rate standpoint to customers that we didn’t even surface them to people coming in from ads on landing pages.
Since ads were Create’s primary traffic source, not showing popups on landing pages meant leaving 80% of potential signups untapped. Plus, Amped was not flexible enough to create tailored strategies for different traffic sources.
Not having segmentation options like time-delayed popups and custom audience lists limited Create’s ability to maximize engagement.
To make matters worse, the team faced operational disruptions following Amped’s acquisition by Mailchimp.
With limited tools and no effective solution in sight, Create struggled to grow its email list effectively and saw slow opt-in rates during this period.
SOLUTION
Driving engagement and sign-ups with Alia’s optimized popups
Create needed a solution to improve their previous popup strategy and capture email sign-ups effectively without disrupting the customer experience. After testing other options, the company chose Alia for its seamless implementation and powerful tools.
We’re capturing intent, which then helps us create a more nuanced split within our welcome flow for customers.
Here's what made the difference:
Alia’s popups engaged visitors in a more personalized way. Capturing customer intent directly within the popup lets the team craft an accurate and detailed segmentation strategy that refines personalized welcome flows.
One of the standout benefits was Alia’s ready-to-use features that minimized the workload for Create’s small team.
Alia also addressed Create’s need for better support during the transition and beyond. The team at Alia provided hands-on guidance, ensuring that the switch was smooth and effective.
With Alia’s tools and dedicated support, Create successfully deployed a new popup strategy that captured more sign-ups while maintaining a positive user experience.
200% More Signups & Sustained
18% Opt-In Rate
Key Performance Metrics
Email Opt-In Rate
Landing Page Signups:
Traffic Conversion:
Engagement
“Our sign-up rate has gone up to 18%, and we’ve maintained a strong opt-in rate on our customer acquisition landing pages, which isn’t always the case.”
Additional Benefits
- Segmentation unlocked: Intent-driven popups improved targeting
- Operational relief: Alia team handled ongoing optimization
- User-friendly: Attractive, easy-to-engage popups lifted conversions
- Scalable: Strategy positioned Create for continued growth
“A lot of times you see those rates drop as you increase volume, so even sustaining would’ve been great. But we’ve seen a bit of an improvement too. [...] It’s an attractive popup that’s easy to engage with. Customers are willing to take that additional step of giving that information prior to submitting email.”
Your Success Story
Starts Here
Join innovative brands like Create using Alia’s optimized popups to boost sign-up rates, capture valuable customer data, and drive engagement.
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