How Fishwife Drove 5× Total Opt-Ins & 200% Welcome Flow Revenue with Alia’s Smarter Popups
Fishwife, the woman-led premium tinned seafood brand, needed stronger customer engagement and list growth beyond Shopify’s native popup. After switching to Alia, they achieved explosive results across both email and SMS—driving 5× more opt-ins, 200%+ coupon redemptions, and nearly 200% revenue growth
The Full Story in 60 Seconds
Alia has been instrumental in driving consistent month-over-month list growth, helping our email and SMS programs expand in both size and revenue at a pace we hadn’t seen before.
CHALLENGES
Manual Testing, Limited Design, and Slower List Growth
Before switching to Alia, Fishwife used Shopify’s native popup tool. While it captured some signups, it lacked the sophistication the team needed to scale efficiently.
It was difficult and very manual to A/B test variations to improve conversion rates, and we didn’t have a solution for timing a second pop-up to increase opt-in rates.
The team also lacked the bandwidth to rapidly test new designs, resulting in slow optimization cycles.
As Fishwife expanded its digital advertising, it began reaching a broader audience unfamiliar with the brand’s premium product line. To convert these new visitors, the team needed multiple touchpoints and a way to nurture them beyond their first visit.
Despite consistent month-over-month growth, the team knew their email list wasn’t scaling fast enough to meet business goals, which meant they were leaving potential revenue untapped.
SOLUTION
Smarter Popups, Stronger Testing, and Full-Funnel Support
When searching for a better solution, Fishwife turned to Alia, based on a strong recommendation from fellow brand Clevr.
Our list growth skyrocketed, across both email and SMS. Before Alia, our SMS growth was flat MoM. These past six months, we’ve been able to 6x our SMS list size.
Here's what made the difference:
The onboarding process was seamless. Alia handled the entire transition, from design to testing, ensuring the popups were visually aligned with Fishwife’s bold, creative identity.
Once implemented, Alia’s popups significantly outperformed Shopify’s native tool. Features like timed secondary popups, mystery discounts, and educational questions helped Fishwife engage visitors at the right time with the right message.
Educational questions, such as “Have you tried Fishwife?” or “What’s your favorite thing about tinned fish?”, also provided valuable insights about first-time visitors and loyal fans alike.
Alia’s hands-on support continued post-launch, with the team proactively monitoring test results and notifying Fishwife whenever a variant reached significance.
5x List Growth, 200%+ More Redemption, and Higher Revenue
Key Performance Metrics
Opt-In Growth:
SMS Revenue Impact:
Automations Performance:
Engagement & Conversions:
"SMS used to be just a small slice of our revenue pie, and now it’s turning into a real growth channel for us.”
Additional Benefits
- Stronger Lead Quality: Leads captured through Alia convert more consistently.
- Explosive List Growth: Rapid expansion of both email and SMS lists.
- Smarter Acquisition: Improved popups, stronger data, and continuous testing sharpened the funnel.
- High-Intent Traffic: Visitors enter the funnel better educated and more ready to convert.
- Streamlined Performance: Alia has become an essential, reliable part of Fishwife’s growth stack.
"Not only are we capturing more leads, but they’re actually converting.”
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