How Graza Tripled Signup Rates With Alia’s Smarter, Interactive Popups
Graza, the single-origin olive oil brand known for freshness, flavor, and fun squeezable bottles, saw signups plateau while using Klaviyo’s native forms. With limited testing, minimal personalization, and no visibility into engagement data, their list growth slowed to ~5% MoM.
After switching to Alia’s interactive, quiz-style popups, Graza unlocked higher engagement, stronger subscriber intent, and dramatically faster email + SMS growth..
The Full Story in 60 Seconds
“Alia’s interactive popups completely changed how we attract and convert new visitors. They feel personal, not pushy, and the growth we’ve seen since switching has been remarkable.”
CHALLENGES
Stagnant List Growth & Limited Visitor Interaction
Before switching to Alia, Graza relied on Klaviyo’s native pop-up tool to drive email and SMS signups. While it captured steady leads, growth had slowed dramatically, hovering around a 5% month-overmonth increase. For a fast-scaling DTC brand with growing site traffic, that meant a widening gap between visitors and owned audience growth.
The problem went deeper than numbers. Klaviyo’s tool offered little room for experimentation— no dynamic testing, limited personalization, and no clear way to measure how pop-ups influenced revenue or conversion.
Our signup rate had completely plateaued. We were adding new subscribers, but not fast enough to match our traffic or goals.
This meant Graza’s marketing team had to rely on assumptions rather than insights when optimizing their campaigns.
At the same time, Graza’s brand had a unique voice— warm, educational, and built around storytelling. But the generic Klaviyo pop-up didn’t reflect this personality or communicate the value of their products.
For a premium product like single-origin olive oil, not offering this context meant missed opportunities to turn browsers into subscribers.
With limited time, a small retention team, and no data visibility, Graza found itself stuck between growing demand and an underperforming tool. They needed a solution that could help them test faster, capture better insights, and create a more intentional first impression for new visitors.
SOLUTION
Interactive Popups, Seamless Setup & Smarter Testing
Graza switched to Alia after their email agency recommended it as a best-in-class solution for interactive popups and testing flexibility.
“The transition to Alia was seamless… the team handled everything from setup to creative design. It required almost no lift on our end.”
Here's what made the difference:
With quiz-style popups, Alia replaced Graza’s static signup forms with an experience that encouraged engagement and aligned with the brand’s approachable tone. Visitors were prompted with short, fun questions about their preferences, turning a simple opt-in into a moment of interaction.
Alia’s Smart Testing and clear performance data gave the team immediate visibility into what worked. They could now test variations in messaging, design, and timing, and adapt quickly based on results.
Ongoing guidance from Alia’s support team ensured Graza continued refining their campaigns and scaling results without overloading their small retention team.
Higher Signup Rates, Faster List Growth & Stronger Lead Quality
Key Performance Metrics
Email Signup Rate:
SMS Opt-In Rate:
SMS List Growth:
Email List Growth:
Additional Benefits
- Independent Performance Lift: SMS growth accelerated even while Graza continued using Postscript, showing that Alia improved acquisition regardless of SMS provider.
- Higher-Quality Leads: New leads captured through Alia were more engaged, more intentional, and more likely to convert.
- Stronger Retention Engine: Alia became a core part of Graza’s retention strategy by feeding the funnel with better, more consistent leads.
- Predictable Growth Loop: What was once a slow, underperforming signup channel transformed into a reliable, data-driven engine for ongoing acquisition and retention.
“The insights we’re capturing now help us tailor our content and segment our audience more effectively.”
Your Success Story
Starts Here
Join leading brands like Graza using Alia to turn interactive popups into high-intent subscribers, richer insights, and scalable list growth — without any extra operational lift.
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