How Soapbox Doubled Email Opt-Ins and Achieved a 12.5% Purchase Rate with Alia’s Educational Popups
Soapbox, the personal care brand with a one-for-one soap donation mission, turned to Alia to overcome the limitations of Klaviyo’s cookie-cutter popups. With Alia’s educational, customizable popups, they doubled opt-in rates, drove stronger engagement, and achieved a 12.5% purchase rate within 30 days of signup.
The Full Story in 60 Seconds
Switching to Alia not only doubled our sign-up rates but also transformed how we engage with our customers. The educational pop-ups allowed us to tell our story and build a community, driving immediate purchases and creating long-term value.
CHALLENGES
Struggling with Limited Customization and Engagement
Soapbox initially used Klaviyo for their pop-ups and email opt-ins, which sufficed during their early growth. However, as they aimed to strengthen their direct-to-consumer presence, they encountered significant limitations that hampered their customer engagement and data collection efforts.
Klaviyo’s popup offers very little customization, and it’s very basic. We wanted something that was a little more powerful and that would do a better job of educating our customers.
As a brand committed to a mission of one-for-one soap donations, educating customers was essential to build trust and drive conversions. Unfortunately, Klaviyo fell short in providing the tools necessary to effectively share their story and engage potential customers, resulting in a transactional relationship rather than a community-focused one.
Additionally, Soapbox experienced stagnating email opt-in rates, capturing around 7% of visitors, which they recognized as insufficient for their growth objectives. The lack of a call to action left potential customers uninterested, leading to missed opportunities.
Soapbox realized they were missing out on potential leads and conversions. Many visitors remained uncertain about the brand's mission and offerings, complicating their journey from awareness to purchase
These challenges highlighted the urgent need for a solution that could boost their opt-in rates, educate their customers, and collect meaningful data for personalized marketing efforts. This realization prompted them to seek out alternatives, ultimately leading to the discovery of Alia.
SOLUTION
Transforming Customer Engagement and Personalization Through Alia's Educational Tools
Soapbox sought a solution that would not only improve email opt-ins but also engage and educate their customers effectively. After evaluating various options, they discovered Alia’s interactive popups, which aligned perfectly with their needs for personalized customer experiences.
We wanted to use something that would help educate our customers while allowing us to offer compelling discounts.
Here's what made the difference:
Alia’s two-step popup system allowed Soapbox to achieve this goal, allowing them to provide discounts while collecting valuable zero-party data. This innovative approach incentivized customers to share their preferences in exchange for exclusive offers, creating a more personalized and engaging shopping experience.
In addition to boosting sign-ups, Alia’s popups seamlessly integrated product education into the user experience. This was essential for Soapbox, as potential customers often had questions about their mission and product benefits, which needed addressing to foster trust.
Alia’s zero-party data collection capabilities also bolstered Soapbox’s marketing efforts by providing actionable insights into customer preferences. This valuable data allowed them to tailor their email campaigns, leading to increased engagement and higher conversion rates.
Doubling Sign-Ups and
Driving Conversions
Key Performance Metrics
Email Opt-In Rate:
SMS Opt-In Rate:
Conversion Impact:
Segmentation Value:
“Since switching to Alia, our sign-ups have effectively doubled with the same amount of traffic.”
Additional Benefits
- Community-building: Popups showcased Soapbox’s mission
- High-quality leads: Better data → higher conversion rates
- Engaged customers: FAQs built trust and addressed concerns upfront
- Operational ease: Smooth transition with full Alia support
“Alia has helped us not just grow our list but improve the quality of our leads. More of the people who sign up are converting immediately, and we expect the lifetime value of these customers to be significantly higher.”
Your Success Story
Starts Here
Join brands like Soapbox using Alia’s educational popups to boost opt-ins, educate customers, and drive long-term growth with high-quality leads.
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