How JOI Increased Email Sign-Ups by 36% and Boosted Purchases by 21% with Alia’s Educational Popups
JOI, the plant-based food brand known for clean-label non-dairy concentrates and creamers, needed a more effective popup solution after Amped was acquired by Mailchimp. With Alia’s interactive, educational popups, they increased email opt-ins by 36%, achieved a 21% purchase rate post-signup, and unlocked stronger customer engagement.
Switching to Alia has been a game changer for us. The educational popups boosted our sign-up rates by 35% and led to a 15% increase in email-driven revenue. Alia has empowered us to engage more deeply with our customers, making it easier for them to make informed decisions. I highly recommend Alia for any brand looking to drive growth.
The Challenge
Integration Issues & Low Engagement with Amped
- After Amped was acquired by Mailchimp, JOI needed a new popup solution that integrated seamlessly with Klaviyo.
- Existing tools captured emails but didn’t provide educational value.
- Email growth slowed and engagement lagged.
- Lack of customer education limited conversions and hurt trust.
“It was them being purchased by Mailchimp and me not wanting to use Mailchimp.”
“Amped was a pretty simple model in terms of limitations for the customer. Having site visitors provide us with their information is hugely beneficial to our revenue and acquisition costs. Amped solved a problem with its efficiency of collecting emails, but I think Alia is taking it further by creating a better engagement and educational opportunity for the customer.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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