How JOI Increased Email Sign-Ups by 36% and Boosted Purchases by 21% with Alia’s Educational Popups
JOI, the plant-based food brand known for clean-label non-dairy concentrates and creamers, needed a more effective popup solution after Amped was acquired by Mailchimp. With Alia’s interactive, educational popups, they increased email opt-ins by 36%, achieved a 21% purchase rate post-signup, and unlocked stronger customer engagement.
The Full Story in 60 Seconds
Switching to Alia has been a game changer for us. The educational popups boosted our sign-up rates by 35% and led to a 15% increase in email-driven revenue. Alia has empowered us to engage more deeply with our customers, making it easier for them to make informed decisions. I highly recommend Alia for any brand looking to drive growth.
CHALLENGES
Navigating Integration Challenges and Engagement Limitations
JOI initially relied on Amped for their popups and email opt-ins. However, following Amped's acquisition by Mailchimp, JOI needed to find a new alternative that could integrate seamlessly with Klaviyo and boost customer engagement.
Having site visitors provide us with their information is hugely beneficial to our revenue and acquisition costs.
While JOI’s email list was growing, JOI recognized that the platform was not fully addressing their needs. The lack of engagement and educational opportunities made it difficult for JOI to connect meaningfully with their audience.
However, they needed a more effective way to convert visitors into subscribers.
In addition to the integration challenges, JOI was struggling to engage customers and provide the educational content necessary to drive conversions.
With their existing tools falling short, JOI realized the urgent need for a solution to boost opt-in rates, improve customer education, and support personalized marketing efforts. This search ultimately led them to explore Alia as a solution.
SOLUTION
Improving Engagement and Data Gathering with Alia’s Interactive Popups
JOI sought a solution that not only improved their email opt-ins but also engaged customers through educational content. After evaluating various options, they discovered that Alia’s interactive and educational popups were the perfect fit for their needs.
I like the widget style educational format as opposed to just a two-dimensional collecting of emails.
Here's what made the difference:
Alia’s approach allowed JOI to present valuable information while efficiently gathering customer data. This dual functionality was crucial for increasing customer engagement and converting visitors into subscribers.
The educational popups not only facilitated better data collection but also helped address potential customer questions about JOI’s products. This was particularly important in fostering trust and driving conversions.
The biggest shift came with A/B testing. Previously, testing was nearly impossible. With Alia, Arey could test different types of educational content and popup timings to determine what drove the most opt-ins and conversions with zero internal lift.
By implementing Alia’s educational popups, JOI significantly increased its ability to engage customers, capture valuable data, and improve its overall marketing strategy, paving the way for increased opt-in rates and conversions.
Higher Opt-Ins & Stronger Conversions
Key Performance Metrics
Email Opt-In Rate:
Purchase Rate:
SMS Opt-In Rate:
Revenue Impact:
“ Thanks to Alia’s engaging popups, we’ve seen a 21% purchase rate after signup, which is a game changer for us.”
Additional Benefits
- Better engagement: Popups educated customers while collecting data.
- Improved trust: Visitors received contextual product education.
- Seamless adoption: Smooth integration with Klaviyo.
- Higher quality leads: Opt-ins converted at stronger rates.
“ Our email opt-in rate has jumped to 11.6%, which is a huge improvement compared to what we were getting before. Switching to Alia has been a game changer for us. The educational popups boosted our sign-up rates by 35% and led to a 15% increase in email-driven revenue.”
Your Success Story
Starts Here
Join brands like JOI using Alia’s interactive, education-first popups to increase sign-ups, improve customer engagement, and drive measurable revenue growth.
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