How Batch CBD Drove 25% Higher Black Friday Sales & Increased Sign-Ups by 260% with Alia’s Interactive Popups
Batch CBD, a premium wellness brand, was stuck at a 10% signup rate using Klaviyo. After switching to Alia’s interactive popups, they captured higher-quality leads, improved engagement, and exceeded their Black Friday revenue goal by 25%.
The Full Story in 60 Seconds
With Alia, we’ve seen a massive lift in new customer acquisition—sign-ups are up 260%, and we’ve exceeded our Black Friday revenue goal by 25%.
CHALLENGES
Struggling with Low On-Site Conversions and Limited Data Collection
Batch CBD, in partnership with Kensington Media House, initially used Klaviyo’s popups to capture email sign-ups. While it performed decently, the team quickly realized that the platform’s limitations were restricting their ability to convert visitors and personalize marketing efforts.
We had a popup on Klaviyo, and it was doing okay—around a 10% sign-up rate. But we weren’t seeing strong on-site conversions, and a lot of the attribution was unclear.
As a brand focused on wellness and education, Batch CBD needed a way to engage customers early in their journey. The lack of customization and data capture in Klaviyo’s popup made it difficult to segment leads or retarget non-converting visitors effectively.
Beyond sign-up rates, Batch CBD’s customer acquisition efforts were falling short. Without a personalized approach, they risked stagnating growth, especially during critical sales periods like Black Friday.
SOLUTION
Capturing High-Intent Leads and Driving Sales with Alia’s Interactive Popups
Apart from just collecting emails, Batch CBD needed a solution that could engage visitors, segment leads, and improve conversions. After evaluating their options, they found the perfect fit with Alia’s interactive popups.
The funnel asks customers what their priority issue is, and even if they don’t convert right away, we can retarget them later with highly relevant campaigns.
Here's what made the difference:
With Alia’s custom two-step funnel, Batch CBD was able to ask targeted questions to better understand customer preferences and intent. This approach engaged visitors immediately, providing them with a personalized experience while collecting valuable zero-party data.
In addition to boosting engagement, Alia’s segmentation capabilities helped the brand tailor its email marketing strategy. By gathering insights from the initial interaction, Batch CBD could nurture new subscribers more effectively and increase their expected future value.
With Alia’s interactive popups, Batch CBD not only increased its lead capture but also improved the quality of its leads—driving stronger customer retention and higher purchase rates.
260% More Signups & 25%
Higher Black Friday Sales
Key Performance Metrics
Email Growth:
Opt-In Rate:
Conversions:
Engagement:
Revenue Impact:
Additional Benefits
- Better data capture: quiz-style flows unlocked customer insights
- Higher retention: stronger lead quality improved lifecycle value
- Black Friday success: exceeded ambitious sales goals by 25%
- Foundational tool: Alia became central to acquisition and retention
“Sign-ups are through the roof. We’re getting a
36% sign-up rate now, compared to just 10% before…
The quality of leads is way better—we’re converting at 43% after
sign-up, which has had a huge impact on our bottom line. [...]
We had set an aggressive Black Friday goal, one we thought was
pretty high already—then we beat it by 25%.”
Your Success Story
Starts Here
Join brands like Batch CBD using Alia to capture more high-intent leads, personalize at scale, and drive stronger conversions during critical sales periods.
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