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How Batch CBD Drove 25% Higher Black Friday Sales & Increased Sign-Ups by 260% with Alia’s Interactive Popups

Batch CBD, a premium wellness brand, was stuck at a 10% signup rate using Klaviyo. After switching to Alia’s interactive popups, they captured higher-quality leads, improved engagement, and exceeded their Black Friday revenue goal by 25%.

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+260%
Increase in email sign-ups
36%
Opt-in rate achieved
25%
Lift in Black Friday sales vs. projections
43%
Purchase rate after signup

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

With Alia, we’ve seen a massive lift in new customer acquisition—sign-ups are up 260%, and we’ve exceeded our Black Friday revenue goal by 25%.

Conor Gallagher
Founder
Kensington House Media

The Challenge

Low Conversions & Limited Data Collection

  • Klaviyo popup capped at ~10% signup rate
  • Weak onsite conversions + unclear attribution
  • No way to capture zero-party data for segmentation
  • Missed opportunities to nurture leads ahead of Black Friday

“We had a popup on Klaviyo, and it was doing okay—around a 10% sign-up rate. But we weren’t seeing strong on-site conversions, and a lot of the attribution was unclear. [...] We weren’t getting a lot of on-site conversions, and we didn’t have a great way to understand why. We needed to capture and nurture leads better. [...] Our biggest focus was acquiring new customers, and we needed a tool that could help us stay ahead.”

Conor Gallagher
Founder, Kensington House Media

Solution – Hello Alia

Interactive, High-Intent Popups

  • Custom two-step funnel engaged visitors with targeted questions
  • Captured zero-party data upfront for smarter segmentation
  • Personalized follow-up campaigns aligned with customer intent
  • Segmentation allowed stronger nurture flows for sales peaks like Black Friday

““Alia allows us to convert more customers upfront. We’re getting a 36% sign-up rate, which is a huge improvement from before…”

“The funnel asks customers what their priority issue is, and even if they don’t convert right away, we can retarget them later with highly relevant campaigns. [...] Now, we’re able to nurture leads better, and when we hit peak sales periods like Black Friday, we see much stronger performance.”

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260% More Signups & 25%
Higher Black Friday Sales

Key Performance Metrics

Email Growth:

+260% increase in sign-ups

Opt-In Rate:

36% sustained vs. 10% prior

Conversions:

43% purchase rate after signup → high-quality leads

Engagement:

92% learning flow completion rate

Revenue Impact:

+25% sales lift during Black Friday compared to goal

Additional Benefits

  • Better data capture: quiz-style flows unlocked customer insights
  • Higher retention: stronger lead quality improved lifecycle value
  • Black Friday success: exceeded ambitious sales goals by 25%
  • Foundational tool: Alia became central to acquisition and retention

“Sign-ups are through the roof. We’re getting a 36% sign-up rate now, compared to just 10% before…

The quality of leads is way better—we’re converting at 43% after sign-up, which has had a huge impact on our bottom line. [...] We had set an aggressive Black Friday goal, one we thought was pretty high already—then we beat it by 25%.”

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