How Nakie Boosted Email Sign-Up Rates from 6% to 35% & Drove $5.8M in Sales with Alia
Nakie, the Australian outdoor brand reducing plastic pollution with products made from recycled bottles, needed more than static popups to capture their high-volume traffic. With Alia’s interactive experiences, they turned a weak 5% signup rate into as high as 35%—unlocking $5.8M in attributed sales.
The Full Story in 60 Seconds
We always cared about the customer journey, and Alia’s the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we’ve even reached 35% in some months.
CHALLENGES
Struggling to Optimize On-Site Performance with Klaviyo
Spending over $2 million a month on paid media, Nakie needed a system that could efficiently capture and convert traffic. But their popup experience on Klaviyo wasn’t built to support that level of scale, or deliver the kind of performance they were looking for.
One of the biggest issues was the lack of flexibility in Klaviyo’s testing capabilities. While it allowed basic A/B tests, the options were limited. Nakie couldn’t test different question flows, multi-step formats, or creative variations beyond static offers.
You could use an A/B split test, but there wasn't that much functionality between what you could actually split test.
The brand was stuck with the same “10% off” message for every visitor, regardless of where they came from or what product they were viewing.
Their sign-up rates hovered around 5%, far below the potential for a brand with high-volume traffic. And for a business spending heavily on acquisition, not being able to turn a significant percentage of their visitors into subscribers meant money left on the table.
Even when customers did engage, the user experience fell short. Discount codes weren’t applied automatically, leading to friction at checkout and a scattered customer journey.
SOLUTION
Turning On-Site Traffic into Revenue with Alia’s Interactive Experiences
Switching to Alia allowed Nakie to completely rethink how they captured, engaged, and converted visitors on-site. One of the biggest wins was moving from static, single-screen popups to multi-screen, dynamic experiences that actually tell a story.
We can educate the customer about the brand before they even get to the product page. It helps people fall in love with Nakie first, and that makes them way more likely to purchase.
Here's what made the difference:
Instead of simply offering a discount, the brand now uses the popup as a chance to educate shoppers on its sustainable mission before they even hit a product page.
This ability to engage users early and segment them based on preferences was another key upgrade. With Klaviyo, the team was limited to basic opt-ins. Now, they ask questions like,
The flexibility to fully customize popups has been a game-changer for testing and iteration. The Alia team keeps new A/B ideas flowing, which has pushed the opt-in rate from 20% to 33%.
Automation also plays a role in boosting conversions. Alia auto-applies discount codes at checkout, eliminating the friction of users hunting down emails or copying codes.
From 5% Signups to $5.8M in Sales
Key Performance Metrics
Signup Rate Success
Purchase Rate
Coupon Redemption
List Growth
Weekly Revenue Impact
Total Attributed Sales
“I think the lowest we’ve had is 28%. There was one month when we hit 35%. The numbers are crazy…”
Additional Benefits
- Journey-Focused: Customers educated on brand values before purchase
- Data-Driven Growth: Weekly A/B testing delivered compounding results
- Operational Relief: Alia handled optimization while Nakie scaled ad spend
- Checkout Ease: Discount automation removed friction at point of sale
“Just in the short time we’ve used it since October, we’ve collected 100,000 new emails. [...] Compared to the stagnant performance of their earlier tools, Alia gave Nakie visibility into performance week over week. Plus, they tweak and test constantly until results improve.”
Your Success Story
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Join leading brands like Nakie using Alia to move beyond static forms, capture more qualified signups, and drive millions in attributed sales with optimized, interactive popups.
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