How Nakie Boosted Email Sign-Up Rates from 6% to 35% & Drove $5.8M in Sales with Alia
Nakie, the Australian outdoor brand reducing plastic pollution with products made from recycled bottles, needed more than static popups to capture their high-volume traffic. With Alia’s interactive experiences, they turned a weak 5% signup rate into as high as 35%—unlocking $5.8M in attributed sales.
We always cared about the customer journey, and Alia’s the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we’ve even reached 35% in some months.
The Challenge
Klaviyo Popups That Couldn’t Scale With Growth
- Spending $2M+ per month on paid media but only converting 5% of visitors into signups
- Klaviyo allowed only static, one-step popups with limited A/B testing.
- No ability to segment or educate customers before product pages
- Discount codes weren’t auto-applied → checkout friction and scattered journey
“You could use an A/B split test, but there wasn’t that much functionality between what you could actually split test. [...] You can only pretty much have a popup that says 10% off, versus this, where we can ask the customer questions and engage with the customer.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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