How Hostage Tape Increased Welcome Flow Revenue by 245% & Achieved a 25% Opt-In Rate with Alia
Hostage Tape, the sleep and breathing optimization brand, needed more flexibility and continuous optimization than Klaviyo’s popups could offer. With Alia, they captured higher-quality leads, boosted conversions, and unlocked $86K in new revenue in just two months.
The Full Story in 60 Seconds
Alia has been incremental in providing us both customer insights and allowing us to reach net new subscribers, which has boosted our repurchase revenue.
CHALLENGES
Struggling with Limited Customization, Low Opt-In Rates, and Manual Optimization
Hostage Tape initially relied on Klaviyo’s built-in pop-ups to capture email and SMS subscribers. While functional, these pop-ups lacked advanced design capabilities and customization, making it difficult to create a seamless, high-converting experience. The brand needed more flexibility to test different pop-up formats, introduce educational components, and optimize engagement—features Klaviyo simply didn’t offer.
We get a ton of traffic, but our opt-in percentage just wasn’t where it needed to be. We knew we were leaving subscribers—and revenue—on the table.
Beyond the design limitations, Hostage Tape also faced a major gap in conversion performance. Despite receiving 150K–200K visitors per month to their Shopify store, their opt-in rates were lower than expected. A large number of potential customers were leaving without subscribing, reducing the brand’s ability to nurture leads and drive long-term retention.
In addition, the brand’s customer acquisition strategy relied heavily on repeat purchases and retention. With a consumable product that needed regular replenishment, building a robust email and SMS list was critical to long-term success. However, with fewer sign-ups coming in, they lacked a reliable way to fill the funnel and continue growing LTV.
To make matters more challenging, managing and optimizing pop-ups required continuous A/B testing—something their team didn’t have the bandwidth to handle manually. As a fast-growing brand, the head of growth was juggling multiple responsibilities, making it difficult to consistently analyze pop-up performance, implement improvements, and test new variations. This resulted in stagnant opt-in rates and missed opportunities for continuous optimization.
With growing traffic but inefficient list-building efforts, Hostage Tape realized they needed a solution that would increase opt-ins, improve conversions, and reduce the manual effort of testing and optimization. That’s when they discovered Alia.
SOLUTION
Boosting Opt-Ins and Revenue with Alia’s High- Converting Popups
Hostage Tape needed a more effective way to capture email and SMS subscribers, educate visitors, and continuously optimize their conversion rates. After exploring different options, they found that Alia’s interactive popups provided the customization, engagement, and A/B testing capabilities they were missing.
The founder’s story is a huge part of why Hostage Tape exists, so being able to weave that into the pop-up made a big difference in engagement.
Here's what made the difference:
Unlike Klaviyo’s standard popups, Alia’s full-screen popups allowed Hostage Tape to set up welcome flows that capture visitors’ attention immediately, increasing engagement and opt-in rates. These popups didn’t just collect email addresses—they also integrated brand education, including the founder’s story to build trust with new visitors.
Beyond improved design and functionality, Alia provided hands-on support for A/B testing, which was a game-changer for Hostage Tape. Previously, optimizing pop-ups required manual effort, but with Alia, they had a dedicated team testing different variations to maximize conversions.
By implementing full-screen popups, optimizing for exit-intent triggers, and leveraging Alia’s ongoing testing support, Hostage Tape transformed their email and SMS acquisition strategy. This not only led to higher sign-up rates but also drove significant revenue growth.
25% Opt-In Rate &
143x ROI in Two Months
Key Performance Metrics
Email Opt-In Rate:
Welcome Flow Revenue:
Revenue Growth:
ROI:
Retention Impact:
“Sign-ups are up, our welcome flow is generating serious revenue, and we’re finally seeing the ROI we were hoping for… When you look at the ROI, it’s a no-brainer. Alia paid for itself almost immediately…”
Additional Benefits
- Data-driven insights: segmentation improved nurture campaigns
- Retention boost: higher-quality subscribers increased repeat revenue
- Hands-off optimization: Alia managed testing + improvements
- Scalable growth: popups turned traffic into long-term customer LTV
“The welcome flow is performing better than ever. The numbers speak for themselves — Alia is directly driving more revenue. [...] We’re filling the funnel with real buyers, not just passive subscribers. That’s what makes the difference for a retention-focused brand like ours.”
Your Success Story
Starts Here
Join brands like Hostage Tape using Alia’s interactive popups to capture more subscribers, increase revenue, and achieve outsized ROI—without the manual work.
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