How Hostage Tape Increased Welcome Flow Revenue by 245% & Achieved a 25% Opt-In Rate with Alia
Hostage Tape, the sleep and breathing optimization brand, needed more flexibility and continuous optimization than Klaviyo’s popups could offer. With Alia, they captured higher-quality leads, boosted conversions, and unlocked $86K in new revenue in just two months.
Alia has been incremental in providing us both customer insights and allowing us to reach net new subscribers, which has boosted our repurchase revenue.
The Challenge
Limited Customization, Low Opt-Ins & Manual Testing
- Klaviyo popups lacked design flexibility, limiting conversion optimization
- Opt-in rates underperformed despite 150K–200K monthly sessions
- High traffic, but many visitors left without subscribing
- Manual A/B testing drained bandwidth, leaving growth stagnant
“Klaviyo’s pop-up design was limited, and while we were getting good email subscribers, we felt like we were missing the mark on optimizing conversions. [...] We get a ton of traffic, but our opt-in percentage just wasn’t where it needed to be.”
“We knew we were leaving subscribers—and revenue—on the table. [...] We were handling A/B testing ourselves, and honestly, it just wasn’t feasible. I didn’t have the time to constantly tweak things and monitor results. We needed something more hands-off that could optimize itself.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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