How Zero Foxtrot Captured 32,000 Emails & Drove $215K in Sales in 30 Days with Alia
Zero Foxtrot, a veteran-founded lifestyle brand, needed a way to boost stagnant sign-up rates and improve lead quality during their busiest season. With Alia’s seamless popups, they captured over 32,000 emails in 30 days and generated $215K in attributed sales—while hitting a 20% purchase rate post-signup.
The Full Story in 60 Seconds
With Alia, we’re seeing sign-ups and sales like never before—32,000 new leads, $215K in sales, and a 20% purchase rate in just 30 days.
CHALLENGES
Navigating Ineffective Tools and Underperforming Opt-In Rates
Zero Foxtrot initially relied on Attentive to manage email and SMS opt-ins. While the platform delivered moderate results, it lacked the tools to drive significant growth or simplify the customer journey. Seeking improvement, Zero Foxtrot and their agency, Rock City Lab, transitioned to Amped, which showed slight performance gains but soon introduced uncertainty after its acquisition by Mailchimp.
We were on Attentive, then moved to Amped when it gained traction. But soon after, they got bought by Mailchimp, and we were back to looking for a better solution.
Despite the switch, challenges persisted. Email sign-up rates hovered between 3-5%, and both platforms struggled to provide meaningful improvements in lead quality or actionable insights.
Adding to the complexity, Zero Foxtrot’s small team, in collaboration with Rock City Lab, needed a solution that could integrate quickly and deliver results during their busiest season, Q4. The platform had to minimize manual work while addressing friction points in the customer journey, such as coupon tracking and lead attribution.
Realizing they needed a more effective solution to boost opt-in rates, capture higher-quality leads, and simplify operations, Zero Foxtrot began their search for a platform that could deliver measurable results. This led them to Alia.
SOLUTION
Driving Record Growth and Lead Quality with Alia’s Seamless Popups
Zero Foxtrot needed a solution that could not only capture more email and SMS leads but also improve the quality of those leads and simplify the customer journey. After testing Alia, the team found a perfect fit for their needs, offering a seamless setup and tools to support their growing business.
The dedicated coupon code tracking in Alia made tracking conversions much more accurate.
Here's what made the difference:
Alia’s popups were designed to drive engagement while simplifying the customer experience, resulting in a significant boost in lead capture and accuracy.
While the initial transition focused on maintaining stability during Q4, Zero Foxtrot plans to fully leverage Alia’s features—like interactive quizzes—to gather deeper insights and personalize their customer experience.
By switching to Alia, Zero Foxtrot gained a reliable, high-performing tool that addressed their challenges while setting the stage for future growth and engagement.
32,000 Sign-Ups & $215K
in Sales in 30 Days
Key Performance Metrics
Email Sign-Ups:
Lead Volume:
Sales Impact:
Purchase Rate:
Daily Growth:
“Sign-ups are through the roof. We’ve had more subscribers in the last four months than in any prior year.”
Additional Benefits
- Massive scale: 50K+ sign-ups captured in two months
- High-intent leads: 20% purchase rate proved strong quality
- Operational relief: Simple setup, minimal team lift
- Future-ready: Interactive quizzes planned for advanced personalization
“ Sign-ups are up by over 32,000 in just the last 30 days, with more than 1,000 emails collected daily—our best growth ever. We’ve seen a night-and-day difference in the quality of customers. The percentage of clicks turning into purchases continues to rise.”
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Your Success Story
Starts Here
Join brands like Zero Foxtrot using Alia to boost sign-up rates, improve customer engagement, and generate meaningful revenue growth with fully optimized popups.
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