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Zero Foxtrot

How Zero Foxtrot Captured 32,000 Emails & Drove $215K in Sales in 30 Days with Alia

Zero Foxtrot, a veteran-founded lifestyle brand, needed a way to boost stagnant sign-up rates and improve lead quality during their busiest season. With Alia’s seamless popups, they captured over 32,000 emails in 30 days and generated $215K in attributed sales—while hitting a 20% purchase rate post-signup.

32,000
Emails collected in 30 days
$215K
Sales attributed in 30 days
20%
Purchase rate within 30 days of signup
7.5%
Email sign-up rate (up from 3%)

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

With Alia, we’re seeing sign-ups and sales like never before—32,000 new leads, $215K in sales, and a 20% purchase rate in just 30 days.

Kevin Wren
Co-Founder & Senior Retention Specialist
Rock City Lab

The Challenge

Ineffective Tools and Underperforming Opt-Ins

  • Attentive & Amped popups lacked engagement and reliability
  • Email sign-ups stagnated at 3–5%
  • Struggled to engage visitors and improve lead quality
  • Small team needed a tool with minimal manual work, accurate coupon tracking, and seamless integration

“We were on Attentive, then moved to Amped when it gained traction. But soon after, they got bought by Mailchimp, and we were back to looking for a better solution.”

Kevin Wren
Co-Founder & Senior Retention Specialist, Rock City Lab

“Our email sign-up rates were just okay—around 3%. We struggled to engage visitors. As a small team, we needed something that didn’t require a heavy lift. It had to work seamlessly out of the box.”

Solution – Hello Alia

Driving Record Growth with Seamless Popups

Alia x Zero Foxtrot casestudy

  • Popups designed to boost engagement with personalized messaging
  • Dedicated coupon code tracking improved attribution accuracy
  • Seamless setup minimized operational lift during Q4
  • Alia team supported strategy and optimization end-to-end
  • Future-ready: interactive quizzes planned to capture even deeper data

“We decided to test Alia to see how it performed compared to Amped and Attentive. It turned out to be incredibly easy to set up and delivered better results without adding complexity.”

The dedicated coupon code tracking in Alia made tracking conversions much more accurate. We’re excited to test features like quizzes after the busy season. The ability to use quizzes for lead capture and data collection is something we didn’t have with Amped.”

32,000 Sign-Ups & $215K
in Sales in 30 Days

Key Performance Metrics

Email Sign-Ups:

3% → 7.5%

Lead Volume:

32K emails in 30 days, 50K+ in 2 months

Sales Impact:

$215K in 30 days

Purchase Rate:

20% of sign-ups converted within 30 days

Daily Growth:

1,000+ emails collected per day

Sign-ups are through the roof. We’ve had more subscribers in the last four months than in any prior year.”

Additional Benefits

  • Massive scale: 50K+ sign-ups captured in two months
  • High-intent leads: 20% purchase rate proved strong quality
  • Operational relief: Simple setup, minimal team lift
  • Future-ready: Interactive quizzes planned for advanced personalization

Sign-ups are up by over 32,000 in just the last 30 days, with more than 1,000 emails collected daily—our best growth ever. We’ve seen a night-and-day difference in the quality of customers. The percentage of clicks turning into purchases continues to rise.”

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