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Mini Katana

How Mini Katana Hit a 20% Email Signup Rate & Revived Broken Flows with Alia

Mini Katana, the viral ecommerce brand behind handcrafted swords and anime-inspired replicas, partnered with Alia to fix broken flows, streamline compliance, and boost signups—achieving a peak 20% email signup rate and unlocking new revenue streams.

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16.4%
Avg. email signup rate (peak 20%)
2.82%
Signups converted into purchases within 30 days
24 Hours
Time it took to fully launch with Alia
100% Compliance
Automated age verification via popups

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Alia unlocked our full potential when it came to pop-ups. They knew more than I did, handled everything from setup to A/B testing, and made it all seamless. It’s been an absolute treat of an experience.

Maggie Ainsworth-Darnell
Head of Marketing
Mini Katana

The Challenge

Broken Flows & Compliance Headaches

  • Legacy tools (Postscript, Klaviyo) delivered inconsistent growth
  • Welcome email flow wasn’t connected → thousands in lost revenue
  • SMS compliance was clunky (birthdate capture required multiple steps)
  • No support team to handle ongoing optimization

“For the last 3 months, we had not seen any of the kind of sales from the Hello Flow being used at all… thousands of dollars left on the table.”

Maggie Ainsworth-Darnell
Head of Marketing, Mini Katana

Solution – Hello Alia

Seamless, Managed Popup System

  • Full migration + optimization in under 24 hours
  • Spin-to-win popup introduced mystery discounts like “$100 Off” → boosted engagement
  • Automated age verification captured birthdays inside the popup (no clunky SMS follow-ups)
  • Continuous A/B testing and iteration, tailored to Mini Katana’s niche audience

“It was less than a 24-hour turnaround to have everything up and running, which was fantastic, especially because it was a Friday.”

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High-Converting Opt-Ins, Compliance,
& Restored Revenue

Key Performance Metrics

Email Growth:

16.4% avg. signup rate (peaked at 20%)

Conversions

2.82% of signups purchased within 30 days

Additional Benefits

  • Interactive Engagement: Spin-to-win offers kept users engaged
  • Frictionless Compliance: Automated age verification improved SMS retention
  • Operational Relief: No internal resources wasted on testing or troubleshooting
  • Growth Lever, Not Just a Form: Popups became a real acquisition + retention engine

“Having that guaranteed kind of birthday collection was a huge feature… previously, people had to send their birthday in a text, and that drops retention greatly.”

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Your Success Story
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Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.

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