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Mindbodygreen

How mindbodygreen Doubled Email Signups & Drove 36% More Orders After Leaving a Legacy Platform

mindbodygreen, a leading wellness brand, moved away from a legacy popup tool and partnered with Alia to optimize their on-site signup experience. The results: a 14% email opt-in rate, a 178% surge in SMS opt-ins, and a 36% increase in cashback orders.

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14%
Email opt-in rate with Alia (vs. 6% on legacy tool)
+36%
Increase in cashback orders
+178%
Increase in SMS opt-in rate
Hands-Off
Alia managed all testing & optimization

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

We believed our popups were adequate until Alia’s innovative approach revealed their true potential. The significant uplift in email and SMS signups, combined with a dramatic rise in Welcome Flow revenue, has redefined our strategy.

Analise
Senior Lifecycle Marketing Manager
mindbodygreen

The Challenge

Outdated Popup Platforms Stifling Growth

  • Old platform required extensive training, too rigid for quick changes
  • Delayed support made iteration nearly impossible
  • Stagnant or declining opt-in rates hurt growth
  • No dedicated internal resources to test and optimize weekly

“Our earlier solutions demanded extensive training and proved too cumbersome to adjust on the fly—we needed a more intuitive platform to quickly implement targeted changes. [...] I thought it might be the layout or how the popup showed up, but nothing major had changed. The drop was immediate. [...] I don’t have time to test and manage popups weekly. But I know how much it matters. We needed support to manage.”

Analise
Senior Lifecycle Marketing Manager, mindbodygreen

Solution – Hello Alia

On-Brand Design, Easy Setup
& Built-for-You Testing

  • Fullscreen popup design uplifted both email and SMS opt-ins
  • Alia team managed setup, styling, and A/B testing via Slack suggestions
  • Clear analytics provided immediate performance insights
  • Returning to Alia restored SMS opt-ins and mobile engagement

“They’d just drop suggestions in Slack: ‘Want to try this wording?’ And we’d say, ‘Sure!’ They’d set it up for us. It was that easy.

Our old popup was bland. Just a small box and some copy. This felt fresh, bold, and much more aligned with our brand, and we’re excited to continue iterating on it! [...] Having straightforward performance data allowed us to focus our efforts on refinements that truly mattered, rather than deciphering convoluted reports.”

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Stronger Opt-Ins, Higher Orders, and Clear ROI

Key Performance Metrics

Email Opt-In Rate:

6% → 14% (more than doubled)

SMS Growth:

+178% increase in SMS opt-ins

Cashback Orders:

+36% lift after switching back to Alia

Revenue Visibility:

Direct tracking of opt-ins → purchases

We saw SMS opt-ins bounce back immediately. That’s when I knew—Alia just works.

Our old popup was just a small box with some copy. This one looked great and performed better without us needing to run it…
We thought our popups were doing fine, until we switched to Alia and realized the potential we were missing. Email and SMS signups surged, and our Welcome Flow revenue skyrocketed. It’s a no-brainer.”

Additional Benefits

  • Support That Saves Time: Alia managed testing & optimization end-to-end
  • Better Retention: Welcome Flow revenue improved dramatically
  • Consistent Iteration: Weekly optimization ideas delivered in Slack
  • Hands-Off Growth: Lifecycle team focused on strategy, not popup management

“You think your popup is doing fine, but you don’t even realize the potential just by improving it. [...] I’d recommend Alia to anyone who doesn’t have time to test constantly. They know what works and they help you do it.”

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