How mindbodygreen Doubled Email Signups & Drove 36% More Orders After Leaving a Legacy Platform
mindbodygreen, a leading wellness brand, moved away from a legacy popup tool and partnered with Alia to optimize their on-site signup experience. The results: a 14% email opt-in rate, a 178% surge in SMS opt-ins, and a 36% increase in cashback orders.
The Full Story in 60 Seconds
We believed our popups were adequate until Alia’s innovative approach revealed their true potential. The significant uplift in email and SMS signups, combined with a dramatic rise in Welcome Flow revenue, has redefined our strategy.
CHALLENGES
Outdated Popup Platforms Stifling Growth
Before embracing Alia, mindbodygreen utilized traditional popup tools that, while functional, were limited in flexibility.
Our earlier solutions demanded extensive training and proved too cumbersome to adjust on the fly—we needed a more intuitive platform to quickly implement targeted changes.
Even minor adjustments were challenged by rigid setups and delayed support, which made rapid iteration nearly impossible.
The team struggled with UI limitations, slow support, and an inability to test and iterate quickly. Even basic segmentation rules created friction during setup.
It wasn’t just the functionality. Internally, the team lacked a dedicated person solely responsible for monitoring and improving popup performance. Without an intuitive platform and expert support, iterating on what worked was nearly impossible.
SOLUTION
On-Brand Design, Built-for-You Testing, and Easy Setup
Alia offered a fully-managed approach to popup optimization. The mindbodygreen team didn’t have to manage setup, styling, or ongoing A/B testing. Alia handled it all.
Our old popup was bland. Just a small box and some copy. This felt fresh, bold, and much more aligned with our brand, and we’re excited to continue iterating on it!
Here's what made the difference:
What stood out most was the design. Alia’s fullscreen layout, bold visuals, and smart copy uplifted both email and SMS opt-in rates almost immediately.
Beyond the aesthetics, Alia’s clear analytics provided immediate insights into campaign performance, facilitating precise and impactful optimizations.
Stronger Opt-Ins, Higher Orders, and Clear ROI
Key Performance Metrics
Email Opt-In Rate:
SMS Growth:
Cashback Orders:
Revenue Visibility:
We saw SMS opt-ins bounce back immediately. That’s when I
knew—Alia just works.
Our old popup was just a small box with some copy. This one
looked great and performed better without us needing to run
it…
We thought our popups were doing fine, until we switched to
Alia and realized the potential we were missing. Email and SMS
signups surged, and our Welcome Flow revenue skyrocketed. It’s
a no-brainer.”
Additional Benefits
- Support That Saves Time: Alia managed testing & optimization end-to-end
- Better Retention: Welcome Flow revenue improved dramatically
- Consistent Iteration: Weekly optimization ideas delivered in Slack
- Hands-Off Growth: Lifecycle team focused on strategy, not popup management
“You think your popup is doing fine, but you don’t even
realize the potential just by improving it. [...] I’d
recommend Alia to anyone who doesn’t have time to test
constantly. They know what works and they help you do it.”
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Your Success Story
Starts Here
mindbodygreen doubled email signups, saw a 178% increase in SMS opt-ins, and drove 36% more cashback orders—all without needing to manually manage or optimize popups.
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