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MiHIGH

How MiHIGH Tripled Opt-In Rates & Generated $600K in Sales with Alia’s Educational Popups

MiHIGH, a wellness brand under Win Brands Group, needed a more engaging way to capture leads and educate visitors on the benefits of infrared sauna blankets. With Alia’s education-driven popups, they tripled opt-in rates and drove $600K in attributed sales in just 30 days.

3x
Increase in opt-in rate (6% → 18%)
5x
More signups per day
$600K
Attributed sales over 30 days

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Alia completely changed how we approach popups—turning a standard opt-in into an engaging, educational experience. The results were immediate: higher sign-ups, more conversions, and $600K in sales in just 30 days.

Caleb Madsen
VP of Growth
Win Brands Group

The Challenge

Stagnant 6% Opt-In Rates with Generic Popups

  • Klaviyo popups felt generic and predictable → visitors ignored them
  • Sign-up rates stagnated at 6% despite steady traffic
  • Limited ability to educate visitors on product benefits
  • MiHIGH wanted innovation, not just a replacement tool

“The popup is just such a generic thing that every brand has. You see something enough times, and you kind of become blind to it—it doesn’t have the same impact.”

Caleb Madsen
VP of Growth, Win Brands Group

“It wasn’t a decision of ‘we need to find a new popup.’ Klaviyo’s popups work fine, but the idea of Alia was fascinating. It felt like an evolution of the product. [...] Having a unique popup that people don’t normally see felt like a refreshing take. It kind of stops you and makes you think for a second.”

Solution – Hello Alia

Educational, Engaging Popups

  • Interactive, education-driven popups replaced generic opt-ins
  • Visitors educated on sauna blanket benefits while converting
  • Full support from Alia’s team → seamless onboarding
  • Hands-on optimization led by LSG + Alia partnership

“I met the founder of Alia at an event, and he pitched the concept of an ‘education popup.’ Having a unique popup that people don’t normally see felt like a refreshing take.”

“I was expecting it to be similar to Klaviyo, maybe slightly better. But it was significantly better. From my end, it was an immediate ‘let’s roll it out on our other brands.’ [...] Alia is new to the space, so they aren’t too big to not care. Shaan and I literally have each other’s phone numbers—if I needed something, he was just a text away.”

3x Opt-In Rate & $600K
in 30 Days

Key Performance Metrics

Opt-In Rate:

6% → 18% (tripled)

Signups per Day:

5xincrease vs. Klaviyo

Sales Impact:

$600K in attributed sales in 30 days

“It was actually more effective because it was different. [...] We didn’t see any metrics go down—just straight improvement across the board, from click-through rates to redemption rates. [...] Alia creates a more nuanced approach to customer engagement, allowing us to present value beyond just a coupon. It’s been a game-changer.”

Additional Benefits

  • Higher engagement: interactive education kept visitors attentive
  • Nuanced customer experience: value-driven opt-ins beyond discounts
  • Portfolio expansion: Win Brands Group now plans to roll Alia out across other brands
  • Seamless adoption: onboarding and ongoing support ensured fast ROI

“We saw improvements across every core metric—it wasn’t even close. It was just better. [...] I was expecting fewer sign-ups since Alia asks for more engagement, but the opposite happened”

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