How MiHIGH Tripled Opt-In Rates & Generated $600K in Sales with Alia’s Educational Popups
MiHIGH, a wellness brand under Win Brands Group, needed a more engaging way to capture leads and educate visitors on the benefits of infrared sauna blankets. With Alia’s education-driven popups, they tripled opt-in rates and drove $600K in attributed sales in just 30 days.
The Full Story in 60 Seconds
Alia completely changed how we approach popups—turning a standard opt-in into an engaging, educational experience. The results were immediate: higher sign-ups, more conversions, and $600K in sales in just 30 days.
CHALLENGES
Struggling to Capture Attention with Generic Popups
MiHIGH, a wellness brand under Win Brands Group, initially relied on Klaviyo’s standard popups to collect email sign-ups. While these popups functioned well, they lacked innovation and struggled to capture visitor attention effectively.
The popup is just such a generic thing that every brand has. You see something enough times, and you kind of become blind to it—it doesn’t have the same impact.
Traditional pop-ups were too predictable to be engaging for visitors. They were accustomed to the same "Enter your email for a discount" format, which caused a decline in effectiveness. MiHIGH wanted a solution that would not only drive higher opt-in rates but also provide a more engaging customer experience.
In addition to this challenge, MiHIGH’s opt-in rate with Klaviyo was 6%, which, while stable, wasn’t maximizing its growth potential. Despite this, the team wasn’t urgently searching for a new popup tool—they were more interested in innovating how they engaged with customers.
Beyond opt-ins, MiHIGH also struggled with educating customers on the benefits of infrared sauna blankets. Klaviyo’s basic popups didn’t allow for interactive education, leaving potential customers with unanswered questions about why MiHIGH’s products mattered.
Realizing they needed a fresh approach to engagement and education, MiHIGH decided to explore new solutions—leading them to test Alia’s interactive, education-driven popups.
SOLUTION
Boosting Engagement and Opt-Ins with Alia’s Interactive Popups
MiHIGH needed a solution that went beyond traditional popups. They wanted a fresh, engaging way to educate customers while increasing their email opt-in rates. After learning about Alia’s interactive, education-driven popups, they decided to test it on their site.
I met the founder of Alia at an event, and he pitched the concept of an ‘education popup.’ Having a unique popup that people don’t normally see felt like a refreshing take.
Here's what made the difference:
Unlike Klaviyo’s standard opt-in forms, Alia’s popups encouraged engagement and provided an interactive experience. Instead of simply displaying a discount, Alia helped MiHIGH educate visitors on the benefits of infrared sauna blankets, making the opt-in process more compelling.
One of the standout benefits was how seamlessly Alia fit into MiHIGH’s brand experience. The educational approach allowed them to communicate key product benefits while still driving conversions. LSG, which oversees MiHIGH’s email marketing strategy, played a key role in optimizing the implementation of Alia’s popups for maximum impact.
Beyond performance, Alia’s onboarding process was smooth and hands-on, with the team offering direct support to ensure an easy transition.
By switching to Alia, MiHIGH tripled its opt-in rate and transformed its customer engagement strategy, turning a static opt-in into an interactive, education-driven experience.
3x Opt-In Rate & $600K
in 30 Days
Key Performance Metrics
Opt-In Rate:
Signups per Day:
Sales Impact:
“It was actually more effective because it was different. [...] We didn’t see any metrics go down—just straight improvement across the board, from click-through rates to redemption rates. [...] Alia creates a more nuanced approach to customer engagement, allowing us to present value beyond just a coupon. It’s been a game-changer.”
Additional Benefits
- Higher engagement: interactive education kept visitors attentive
- Nuanced customer experience: value-driven opt-ins beyond discounts
- Portfolio expansion: Win Brands Group now plans to roll Alia out across other brands
- Seamless adoption: onboarding and ongoing support ensured fast ROI
“We saw improvements across every core metric—it wasn’t even close. It was just better. [...] I was expecting fewer sign-ups since Alia asks for more engagement, but the opposite happened”
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Your Success Story
Starts Here
Join brands like MiHIGH using Alia’s interactive, education-driven popups to 3x opt-in rates, boost engagement, and drive meaningful revenue growth.
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