How Heaven Mayhem Grew Email Signups by 52% & SMS Subscribers by 78% With Alia
Heaven Mayhem, the Los Angeles–based accessories and lifestyle brand, transformed its list growth with Alia’s interactive popups. In just 30 days, they scaled email and SMS acquisition, collected zero-party data, and drove higher-quality engagement.
The Full Story in 60 Seconds
Alia completely changed how we think about list growth. Their popups bring in high-intent customers we actually want to keep. We’ve seen a major lift in both email and SMS signups.
CHALLENGES
Struggling with Low Opt-In Rates and Lack of Intent Data
Heaven Mayhem initially relied on Klaviyo’s native popups to grow their email and SMS lists. While sufficient in the early stages, the brand quickly outgrew the platform’s limitations as their growth accelerated.
We just weren’t really growing our email list exponentially... it didn’t feel proportionate to the rate the business was growing.
With opt-in rates hovering around 0.85%, it was clear the brand was missing opportunities to capture and convert high-intent visitors. As a performance-driven team, this gap became more urgent over time, especially with email being one of their most profitable channels.
Klaviyo’s basic forms didn’t offer a structured way to collect customer intent or personalize follow-ups. Without access to zero-party data, the team couldn’t effectively tailor their flows based on what visitors were actually interested in.
They needed a solution that could both drive higher sign-up rates and provide the insights they needed to nurture customers more strategically.
SOLUTION
Boosting Sign-Ups and Intent Data with Alia’s Interactive Popups
Heaven Mayhem needed more than a basic opt-in tool. They were looking for a solution that could increase engagement, capture higher-quality leads, and provide meaningful data to improve segmentation. Alia’s interactive popups checked all the boxes.
What I was really interested in with them, though, was that it's another touchpoint to garner engagement and also basically capture higher intent leads.
Here's what made the difference:
Alia’s quiz-style format allowed the team to ask visitors what they were shopping for in exchange for a discount. That data then automatically flowed into Klaviyo, allowing the team to customize email flows based on actual customer intent.
Beyond the product itself, one of the biggest unlocks was the strategic partnership with Alia’s team. With hands-on support from the founder, Heaven Mayhem was able to run A/B tests, get weekly recommendations, and implement changes without lifting internal resources.
By combining an engaging customer experience with zero-party data collection and proactive support, Alia gave the team a more scalable and strategic way to grow their list and optimize for retention from the very first touchpoint.
Dramatic Lift in Email & SMS Acquisition
Key Performance Metrics
Opt-In Rates:
Email Growth:
SMS Growth:
Conversion Rate:
Additional Benefits
- Faster Launch: Setup and first campaign running in < 24 hours
- High-Intent Growth: Leads captured through interactive flows were more engaged
- Operational Relief: Internal team freed up while Alia managed weekly testing
- Scalable Retention: Zero-party data built long-term lifecycle improvements
“With just consistently increasing CPMs on Meta and cost to advertise, email is your most efficient channel. And so anything that you can do to build your list with customers who are generally interested in your brand, who are going to be engaged with your brand, and keep coming back. [...] We have a significantly larger email list… and we’re keeping them.”
Your Success Story
Starts Here
Heaven Mayhem is one of many fast-growing lifestyle brands using Alia to boost email & SMS signups, capture zero-party data, and improve retention from the first touchpoint.
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