How Garden Cup Increased Email Sign-Ups by 124% After Switching from Justuno to Alia
Garden Cup, the fresh meal subscription service, moved from Justuno to Alia and immediately saw dramatic improvements in their funnel. Within weeks, they doubled signups, grew SMS opt-ins by 177%, and lifted Welcome Flow revenue by 76%.
The Full Story in 60 Seconds
We switched from JustUno to Alia and immediately saw the difference. Our email opt-ins jumped by 124%, and our Welcome Flow revenue increased by 76%. It’s hands-down one of the smartest moves we’ve made.
CHALLENGES
Outdated Popup Tech That Couldn't Keep Up With a Fast-Growing Brand
Before switching to Alia, Gardencup relied on Justuno to power their popups. However, as the brand rapidly scaled, the limitations of their existing platform became increasingly clear.
We had a lot of issues with the popup on Justuno... it was just kind of flaky.
Despite being recommended by a previous lifecycle marketer, Justuno couldn’t deliver the performance or flexibility Gardencup needed. The platform struggled with reliable execution and lacked the integration capabilities required by a modern Shopify stack.
Even more critically, Justuno wasn’t focused on results. While the platform offered tech, it lacked support and a strategy-driven approach to popup performance.
On top of those frustrations, Gardencup’s existing popup setup didn’t allow for effective testing or customer segmentation. Every visitor saw the same generic offer, and the team had limited visibility into what was actually driving opt-ins and conversions.
Gardencup realized that effectively growing their list and improving conversions meant moving beyond generic, transactional popups.
SOLUTION
Driving List Growth and Revenue With High- Converting, Personalized Popups
Gardencup needed a solution that could deliver results fast, support personalized customer journeys, and offer the flexibility to test what converts. That’s what they found with Alia.
It’s so simple to onboard... To get up and running is a no-brainer, really quick. And in a day or two, you’ve got a whole new popup designed.
Here's what made the difference:
Alia’s team provided a white-glove onboarding experience that made it easy to launch new, high-performing popups in days. From the start, Alia focused on performance, enabling the Gardencup team to make rapid improvements to their opt-in strategy.
One of the biggest wins came from A/B testing simple changes, like removing imagery from mobile versions of the popup. These quick experiments resulted in significantly higher email and SMS sign-up rates, helping Gardencup achieve a 22.4% email opt-in rate and a 15.8% SMS opt-in rate.
Beyond layout changes, Gardencup leveraged Alia’s mystery offer logic to set up popups that were more interactive and compelling. Instead of generic discounts, visitors were met with playful, personalized messages that encouraged engagement.
Alia also offered advanced segmentation using zero-party data, collected through quiz-style logic at sign-up. This allowed Gardencup to tailor their Welcome Flows based on what mattered most to each subscriber—whether it was clean eating, convenience, or nutrition.
By using Alia, Gardencup gained the ability to personalize at scale, run fast experiments, and convert more visitors—all while collecting data that powers smarter lifecycle marketing.
2X Signups & 76% Lift in Welcome
Flow Revenue
Key Performance Metrics
Email Signups:
SMS Signups:
Opt-in Rates:
Welcome Flow Revenue:
Incremental Welcome Flow Revenue:
Additional Benefits
- Performance-first approach: Alia ran experiments that directly tied opt-ins to revenue
- Personalization at scale: Quiz-based data collection unlocked smarter lifecycle marketing
- Engaged experiences: Mystery discount popups made signups fun, not transactional
- Growth foundation: Alia became a core part of Garden Cup’s customer acquisition strategy
“Our email opt-ins jumped by 124%, SMS by 177%, and we generated an extra $20K in Welcome Flow revenue. It’s hands-down one of the smartest moves we’ve made. This allowed us to segment differently… and that’s a big deal.”
Your Success Story
Starts Here
Join brands like Garden Cup using Alia to move beyond generic popups, unlock segmentation opportunities, and drive dramatic list growth and revenue.
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