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Garden Cup

How Garden Cup Increased Email Sign-Ups by 124% After Switching from Justuno to Alia

Garden Cup, the fresh meal subscription service, moved from Justuno to Alia and immediately saw dramatic improvements in their funnel. Within weeks, they doubled signups, grew SMS opt-ins by 177%, and lifted Welcome Flow revenue by 76%.

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124%
Increase in net-new email subscribers
177%
Increase in net-new SMS subscribers
76%
Uplift in Welcome Flow revenue
22.4% / 15.8%
Email & SMS opt-in rates achieved with Alia

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

We switched from JustUno to Alia and immediately saw the difference. Our email opt-ins jumped by 124%, and our Welcome Flow revenue increased by 76%. It’s hands-down one of the smartest moves we’ve made.

Cameron Gawley
Fractional CMO
Garden Cup

The Challenge

Outdated Popup Tech That Couldn’t Keep Up

  • Justuno popups were unreliable and flaky
  • Integration issues limited their Shopify stack performance
  • No segmentation—every visitor saw the same generic 20% off offer
  • Little support or outcome-driven strategy from their previous platform

“We had a lot of issues with the popup on Justuno… it was just kind of flaky. [...] We had a lot of integration issues… it just wasn’t built for brands like us. [...] It’s not about outcomes—it’s all about the tech.
And I’m like, I don’t care about the tech. I care about outcomes. [...] We weren’t asking the right questions… we were just giving everybody the blanketed 20% off.”

Cameron Gawley
Fractional CMO, Garden Cup

Solution – Hello Alia

Personalized, High-Converting Popups

  • White-glove onboarding → launched new popup design in 1–2 days
  • A/B testing on layout, images, and design for continuous improvements
  • Mystery discount logic created engaging, gamified experiences
  • Quiz-style logic captured zero-party data for segmentation
  • Personalized Welcome Flows triggered based on clean eating, nutrition, or convenience preferences

“It’s so simple to onboard… To get up and running is a no-brainer, really quick. And in a day or two, you’ve got a whole new popup designed.”

They care about outcomes. It’s not just about the tech—they want to prove it to you. [...] It’s more than just ‘get 10% off.’ You’ve unlocked a mystery discount—it makes it fun. [...] Now we’re creating specific welcome series emails based on that… it allowed us to segment differently.”

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2X Signups & 76% Lift in Welcome
Flow Revenue

Key Performance Metrics

Email Signups:

57%

SMS Signups:

57%

Opt-in Rates:

22.4% (email), 15.8% (SMS)

Welcome Flow Revenue:

+76%

Incremental Welcome Flow Revenue:

+$20K

Additional Benefits

  • Performance-first approach: Alia ran experiments that directly tied opt-ins to revenue
  • Personalization at scale: Quiz-based data collection unlocked smarter lifecycle marketing
  • Engaged experiences: Mystery discount popups made signups fun, not transactional
  • Growth foundation: Alia became a core part of Garden Cup’s customer acquisition strategy

“Our email opt-ins jumped by 124%, SMS by 177%, and we generated an extra $20K in Welcome Flow revenue. It’s hands-down one of the smartest moves we’ve made. This allowed us to segment differently… and that’s a big deal.”

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