How Kut from the Kloth Increased Sign-Ups by 207% With Alia’s Interactive Popups
Kut from the Kloth, the contemporary women’s fashion brand known for quality craftsmanship and inclusive fits, needed to fix a stalled acquisition funnel. After switching from Attentive to Alia, they saw dramatic gains across email, SMS, and welcome flow revenue — turning their popups into a high-performing growth channel.
The Full Story in 60 Seconds
Alia is a secret weapon for growing your email and SMS lists… When it’s not done right, you’re not just losing sign-ups—you could be leaving hundreds of thousands in revenue on the table.
CHALLENGES
Stalled Growth, Uninspired Popups, Missed Revenue
Kut from the Kloth was seeing strong year-over-year growth across multiple channels. But while traffic was up, their email and SMS sign-ups were down-trending.
With Attentive’s default popups, list growth had flatlined, costing the brand significant revenue every month.
“Email and SMS were the only channels down-trending YoY. Despite more traffic, our opt-in units weren’t driving impact. We knew we were leaving massive revenue on the table.”
Unengaging popups: The standard “Sign up for 15% off” format had grown stale, rarely pushing opt-in rates above 3%.
Limited functionality: Attentive’s tools lacked intuitive timing, multiple CTA options, or engaging formats like quizzes.
Revenue left behind: Stalled list growth and weak sign-ups were costing the team an estimated $750K in lost revenue every month.
For a fashion brand competing in a crowded market, the cost of a broken acquisition funnel was lost sign-ups, conversions, revenue, and long-term customer relationships.
SOLUTION
Interactive, personalized popups that actually convert
Switching from Attentive to Alia wasn’t just about swapping tools. It was about fixing a broken acquisition funnel. Kut from the Kloth needed to transform sign-ups from a dull, transactional step into an engaging experience that excited shoppers. Alia delivered.
“The combination of the quiz step and mystery offer drove amazing engagement.”
Here's what made the difference:
The shift began with a deceptively simple change— adding a mini-quiz as a pre-engagement step. Instead of offering visitors a plain discount form, Alia turned the popup into a two-way interaction. Shoppers answered a quick style-based question, making the experience feel personalized and playful rather than just another form to fill out.
Next came the mystery offer. Rather than the predictable “15% off,” Alia introduced an element of surprise that encouraged curiosity and dramatically lifted conversions.
What made the transition effortless was Alia’s white-glove onboarding. Implementation was quick, seamless, and fully supported by Alia’s team. For the brand’s lean marketing operation, that meant zero operational drag and immediate impact.
Alia also layered in zero-party data capture during sign-up, allowing the brand to collect style preferences. These insights now feed into segmentation and will enable personalized welcome flows.
By combining interactivity, surprise, and intelligent data collection, Alia turned Kut from the Kloth’s popups into something far more valuable: a branded, engaging experience that shoppers genuinely wanted to interact with.
Triple-Digit Growth Across Opt-Ins, Engagement, and Revenue
Key Performance Metrics
Email Sign-Ups:
SMS Sign-Ups:
Welcome Flow Revenue:
Coupon Redemptions:
Attentive-Driven Revenue:
New Customer Conversions:
Additional Benefits
- Zero operational drag: Alia handled onboarding and optimization.
- Data that matters: Style-preference capture enabled smarter segmentation.
- Brand experience, not a nuisance: Interactive journey improved perception and intent.
“The results are insane. Conversions and revenue are both way up since making the change.”
Your Success Story
Starts Here
Join fashion brands like Kut from the Kloth using Alia’s interactive popups to increase sign-ups, segment with zero-party data, and turn browsers into long-term customers.
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