How Manzuri Increased Email Sign-Ups by 40% and Boosted Revenue by 13% with Alia’s Educational Popups
Manzuri, a sexual wellness brand based in India, struggled with limited popup customization and declining opt-in rates using Klaviyo. With Alia’s interactive, education-first popups, they increased sign-ups by 40%, grew email revenue by 20%, and achieved a 13% uplift in overall annual revenue.
Alia transformed how we engage with our customers by seamlessly combining education and discounts. The results speak for themselves—significant growth in both revenue and email sign-ups.
The Challenge
Limited Customization and Declining Opt-In Rates
- Klaviyo’s popups couldn’t provide education, leaving customer questions unanswered
- Opt-in rates declined from 6–7% down to lower levels
- Customers lacked clarity on product safety and legality in India
- Engagement faltered, trust-building stalled, and acquisition costs were wasted
“Klaviyo’s popup offers very little customization features, and there are absolutely no zero-party data capturing functionalities available.”
“For brands where a lot of education is required, Klaviyo is not very good. [...] For the first one and a half years, it was growing really well, but lately, it has dipped. [...] Customers didn’t know what exactly we offer, and they had a lot of other questions, like, are sex toys legal in India? Are these safe for your body?”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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