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Manzuri

How Manzuri Increased Email Sign-Ups by 40% and Boosted Revenue by 13% with Alia’s Educational Popups

Manzuri, a sexual wellness brand based in India, struggled with limited popup customization and declining opt-in rates using Klaviyo. With Alia’s interactive, education-first popups, they increased sign-ups by 40%, grew email revenue by 20%, and achieved a 13% uplift in overall annual revenue.

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+40%
Increase in email sign-ups
+20%
Growth in email-driven revenue
+13%
Uplift in annual revenue
Zero-party data
First-time collection enabled for segmentation

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

TL;DR

The Full Story in 60 Seconds

Challenges

  • Klaviyo lacked the tools to provide sufficient product education – a feature crucial to Manzuri
  • Manzuri’s email opt-in rates had declined, impacting their list growth.

Solution

  • Alia’s interactive popups helped Manzuri integrate FAQs, addressing customer questions and educating them about the brand.
  • The two-step sign-up process incentivized customers to provide more information in exchange for additional discounts, boosting both engagement and sign-ups.
  • Alia’s zero-party data collection allowed Manzuri to gather valuable customer insights, allowing for better segmentation and personalized email marketing.

Results

  • Email sign-ups increased by 40%, driving significant growth in their list.
  • Email-driven revenue grew by 20% due to better personalization and customer engagement.
  • Alia improved conversion rates and gathered actionable customer data, contributing to a 13% increase in Manzuri’s annual revenue.

Alia transformed how we engage with our customers by seamlessly combining education and discounts. The results speak for themselves—significant growth in both revenue and email sign-ups.

CHALLENGES

Struggling with Limited Customization and Declining Opt-In Rates

Manzuri initially relied on Klaviyo for their popups and email opt-ins, which worked well during the brand’s early growth phase. However, as they scaled, they encountered significant limitations that hindered customer engagement and data collection efforts.

Klaviyo’s popup offers very little customization features, and there are absolutely no zero-party data capturing functionalities available.

As a direct-to-consumer brand in the sensitive sexual wellness category, educating customers was essential to build trust and drive conversions. Unfortunately, Klaviyo did not provide the tools to effectively address this educational need, leaving customers with questions about product safety and legality.
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In addition to the lack of customization and educational tools, Manzuri saw its once-strong opt-in rates decline. Despite initially enjoying opt-in rates of 6-7%, the brand noticed a drop, likely due to insufficient experimentation and optimization of their popups.
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With visitor engagement faltering and customer questions going unanswered, Manzuri realized they were losing out on potential leads and conversions. Visitors were unsure about the brand’s products and how they fit into the Indian market, further complicating the sales process.
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All these challenges made them realize that they urgently needed a solution that could improve their opt-in rates, educate their customers, and collect meaningful data to personalize their marketing efforts. This led them to explore new options, ultimately discovering Alia as a potential solution.

For brands where a lot of education is required, Klaviyo is not very good.

SOLUTION

Boosting Engagement and Sign-Ups with Alia’s Educational Popups

Manzuri needed a solution that went beyond simple email opt-ins. They required a tool to engage and educate their customers while offering personalized experiences. After evaluating their options, Manzuri found the perfect fit with Alia’s interactive and educational popups.

We wanted to use something that would help educate our customers while letting us give discounts as well.

Here's what made the difference:

Alia's two-step popup system allowed Manzuri to do just that—offer discounts while gathering important zero-party data. This unique approach incentivized their customers to share more information in exchange for larger discounts, creating a more personalized and engaging experience.

In addition to incentivizing sign-ups, Alia’s popups integrated product education directly into the user experience. This was crucial for Manzuri, as their customers often had specific questions about their product's safety and legality.

With Alia, Manzuri was able to address these concerns, improving both engagement and conversions.

Alia’s zero-party data collection capabilities further enhanced Manzuri’s marketing efforts by allowing the brand to gather actionable insights about customer preferences. This data allowed them to send more personalized and targeted emails, helping to drive higher engagement and conversions.

By switching to Alia, Manzuri improved its ability to educate customers and capture zero-party data, leading to significant gains in customer engagement, email sign-ups, and revenue growth.

We are able to integrate the most frequently asked questions into the popup, and that helps a lot.
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40% More Sign-Ups, 20% More
Email Revenue, +13% Annual Revenue

Key Performance Metrics

Sign-Ups:

+40% growth in opt-ins

Email Revenue:

+20% uplift via personalization

Annual Revenue:

+13% overall uplift days

Engagement:

Higher trust with FAQ-driven education

“Sign-ups are up by about 40%, which has made a big difference in our marketing efforts. Email revenue has increased by 20%, that is for sure.”

Additional Benefits

  • Trust-building: Addressed sensitive customer questions on safety & legality
  • Segmentation: Zero-party data fueled smarter targeting
  • Hands-off growth: Alia managed education + incentives together
  • Category leadership: Established credibility in a taboo-breaking market

“Alia gave us a 13% uplift in our annual revenue. If you’re a brand in a new category or need to educate customers, Alia is the best in the world.”

Alia transformed how we engage with our customers by seamlessly combining education and discounts. The results speak for themselves—significant growth in both revenue and email sign-ups.
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Join pioneering brands like Manzuri using Alia’s educational popups to increase sign-ups, boost conversions, and drive measurable revenue growth.

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