How Travelpro Increased New Subscribers by 114% Within 30 Days
Travelpro, the premium American luggage brand with over 30 years of heritage originally built for airline crews and frequent flyers, needed a better way to convert site traffic into owned subscribers. After partnering with Alia, the brand delivered a more unified, high-performing capture experience — growing new subscribers 114% in 30 days and turning on-site pop-ups into a reliable growth channel.
The Full Story in 60 Seconds
Working with Alia has been a game-changer for Travelpro. We've seen significant growth in both the size and quality of our email and SMS lists, and the subscribers we're capturing are more engaged, giving us first-party data that makes every campaign smarter.
CHALLENGES
Low Opt-In Rates and Limited Ability to Optimize
Before switching to Alia, Travelpro's on-site capture performance had plateaued. Email opt-in rates were consistently below 2–3%, and improving them wasn't straightforward.
"Our opt-in rate was stuck below 2–3%, and testing new designs or triggers was so cumbersome it was barely worth attempting."
The core issue wasn't performance. It was the lack of agility. Any meaningful change required a long turnaround, which made it difficult to test ideas quickly or respond to what was working.
A Fragmented and Disruptive User Experience
Travelpro was previously using Wunderkind, but it didn't integrate with their SMS platform. As a result, email and SMS capture had to run as separate pop-ups.
This created a poor on-site experience:
- Visitors were often shown multiple pop-ups at once
- Load times were slower due to overlapping scripts
- The experience felt disjointed rather than cohesive
Instead of guiding visitors toward conversion, the setup introduced friction at key moments.
Inconsistent List Growth and Underperforming Channels
These limitations directly impacted performance across channels.
- Email list growth was inconsistent month over month
- SMS struggled to convert effectively
- The team lacked confidence in scaling because they couldn't clearly identify what was working
Without proper testing, targeting, or integration, on-site capture became a bottleneck instead of a growth lever.
Travelpro Saw Immediate Improvements After Implementing Alia
Key Performance Metrics
Email Opt-In Rate:
SMS Opt-In Rate:
List Growth:
Smart Triggering Impact:
"It completely transformed the on-site experience. The experience feels seamless now, and our list growth reflects that."
Additional Benefits
- Higher Conversion and Revenue from Smart Triggering: Smart Triggering played a key role in improving performance across the funnel. Email submissions increased by 12%, SMS submissions increased by 22%, and by showing the right experience at the right time, the team improved capture without disrupting the user journey.
- Interactive Formats Driving Higher Engagement: New formats like scratch-off offers significantly improved engagement. These interactive experiences led to a 6% increase in opt-in rates compared to the control, showing that design and format play a critical role in performance.
- Better Lead Quality and Downstream Impact: Beyond volume, the quality of subscribers improved, too — more engaged email and SMS subscribers, stronger first-party data collection, and improved segmentation and targeting. This had a direct impact on downstream performance, including campaigns, automated flows, and win-back strategies.
- A Cleaner, More Cohesive On-Site Experience: Perhaps most importantly, the user experience improved — no more overlapping pop-ups, faster load times, and more cohesive and intentional interactions.
"The subscribers we're capturing are more engaged, and we now have first-party data that makes every campaign smarter."
Starts Here
Join brands like Travelpro using Alia's smart popups to triple email opt-in rates, replace fragmented email and SMS tools with one unified experience, and grow new subscribers by 114% in the first 30 days.
