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Aviator Nation

How Aviator Nation Achieved 14.5% Email Signup Rate & $1.7M in 30 Days with Alia

Aviator Nation, the 1970s-inspired California lifestyle brand, unlocked $1.7M in attributed sales in just 30 days after switching to Alia—boosting conversions and implementing zero-party data collection for deeper customer insights.

$1.7M
Attributed sales in 30 days
14.5%
Email signup rate after optimization
15.2%
Conversion rate from engaged audience
Zero Party Data
First-time collection enabled for personalization

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Working with Alia, I know our popup experience is actively being optimized, and it’s something I can take off my plate and trust is being managed well. That peace of mind is huge.

Curtis Ulrich
Director of eCommerce
Aviator Nation

The Challenge

Losing Support After Mailchimp’s Acquisition

  • Weeks of limited testing capability and lack of popup strategy oversight
  • Personalized account service vanished after Mailchimp acquired Amped
  • Struggled to balance UX with aggressive list growth
  • Needed proactive optimization, not reactive setups

“We really liked the Amped team. But after the Mailchimp acquisition, the personal support we had grown used to started to drop off. One-to-one account-level service disappeared, and the only way to get help was by upgrading to a higher Mailchimp tier, which we weren't using for anything beyond popups.”

Curtis Ulrich
Director of eCommerce, Aviator Nation

“With popups, you're always balancing user experience with the need to grow your list. As a consumer, I personally hate being bombarded with inputs when I land on a site, but it's a necessary function.”

Solution – Hello Alia

Hands-On Strategy & Continuous Testing

  • Co-founders personally migrated and set up the system
  • A/B testing on placement, messaging, design, and timing
  • Introduced zero-party data capture for segmentation
  • Freed up Aviator Nation’s team to focus on brand & community growth

“It was incredibly easy. The co-founders handled the transition personally and continue to be helpful and proactive. [...] Alia has helped us strike that balance by continuously testing and optimizing the UX so it performs without disrupting the customer journey.”

Stronger Growth, Smarter Data

Key Performance Metrics

Revenue Impact

$1.7M+ attributed sales in first 30 days

Signup Rate

14.5% (well above industry benchmarks)

Conversions

15.2% from engaged audience

Additional Benefits

  • Operational Efficiency: freed internal team from popup testing
  • Customer Insights: unlocked segmentation opportunities previously impossible
  • Peace of Mind: brand leaders trust popups are optimized without oversight

“Our list growth has always been strong. We do limited drops, flash sales, and unique in-person events. Being on our list has always been the best way to stay in the know.”

Your Success Story
Starts Here

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