How Aviator Nation Achieved 14.5% Email Signup Rate & $1.7M in 30 Days with Alia
Aviator Nation, the 1970s-inspired California lifestyle brand, unlocked $1.7M in attributed sales in just 30 days after switching to Alia—boosting conversions and implementing zero-party data collection for deeper customer insights.
The Full Story in 60 Seconds
Working with Alia, I know our popup experience is actively being optimized, and it’s something I can take off my plate and trust is being managed well. That peace of mind is huge.
CHALLENGES
How Mailchimp's acquisition left Aviator Nation without support
Before switching to Alia, Aviator Nation was running their popup and email capture strategy on Amped, a tool that worked well for them until it was acquired.
When Mailchimp acquired Amped, the personalized support that had become essential to their operations suddenly disappeared.
"We really liked the Amped team. But after the Mailchimp acquisition, the personal support we had grown used to started to drop off."
This shift left Aviator Nation in a frustrating position. Since account-level service was only available on higher Mailchimp plans, the brand was paying for features they didn't need just to access the support they relied on.
As a lifestyle brand focused on building authentic community connections, Aviator Nation needed its email list to grow consistently.
These all meant staying digitally connected was critical to their mission.
At the same time, the team was struggling with a fundamental challenge that every ecommerce brand faces—balancing user experience with the need for list growth.
Popups are essential for capturing visitors, but they can easily disrupt the customer journey if they aren’t executed thoughtfully.
Without dedicated expertise actively testing and optimizing their popup experience, Aviator Nation was missing opportunities to capture potential customers while risking alienating existing ones.
The lack of strategic oversight meant their conversion optimization was stuck in reactive mode rather than proactive growth.
SOLUTION
How Alia replaced generic support with expert-managed strategy
To replace their fragmented support experience, Aviator Nation made the strategic decision to leverage Alia, a platform where the co-founders themselves were directly involved in client optimization rather than handing accounts off to generic support teams.
"It was incredibly easy. The co-founders handled the transition personally and continue to be helpful and proactive."
Here's what made the difference:
The transition was seamless from day one.
With Alia, Aviator Nation finally had dedicated experts actively running A/B tests, proposing new creative concepts, and constantly optimizing their offers to push list growth even further.
The team implemented continuous optimization across their entire popup experience, carefully balancing user experience with conversion goals.
Rather than set-and-forget popups, Alia's team treated each element as an opportunity for improvement, testing everything from timing and placement to messaging and design.
Stronger Growth, Smarter Data
Key Performance Metrics
Revenue Impact
Signup Rate
Conversions
Additional Benefits
- Operational Efficiency: freed internal team from popup testing
- Customer Insights: unlocked segmentation opportunities previously impossible
- Peace of Mind: brand leaders trust popups are optimized without oversight
“Our list growth has always been strong. We do limited drops, flash sales, and unique in-person events. Being on our list has always been the best way to stay in the know.”
Your Success Story
Starts Here
Join brands like Aviator Nation and Vessi using Alia to turn website visitors into loyal customers through expert-managed popup optimization.
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