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Bibado

How Bibado Increased Sign-Up Rates to 28% and Boosted AOV by 17% with Alia

Bibado, the UK-based children’s mealtime brand, needed a better way to communicate the developmental benefits of its products. With Alia’s storytelling popups, Bibado increased its popup sign-up rate to 28%, achieved a 30% purchase rate after signup, and raised average order value (AOV) by 17%.

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28%
Popup sign-up rate
30%
Purchase rate after signup
+17%
Increase in AOV
50%
Flow completion rate

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Alia has allowed us to tell our brand story in a way that truly connects with our customers. It’s not just about conversions—it’s about educating and engaging, which has become key to shaping how people perceive Bibado.

Ellie Burton
Ecommerce Manager
Bibado

The Challenge

Struggling to Engage and Educate Customers Early

Alia x Bibado Case study2

  • Klaviyo’s standard popups failed to communicate developmental benefits.
  • Customers didn’t understand why textures, designs, and features mattered.
  • Most shoppers purchased everything in one order—low lifetime value.
  • Needed to encourage repeat purchases and higher AOV.

“Our existing tools were limited in how much information we could give customers right away, and that hurt us because our products need that education to stand out.”

Ellie Burton
Ecommerce Manager, Bibado

“We were seeing customers come in for a single purchase, and we needed a way to engage them more, so they’d come back or at least make bigger initial purchases.”

Solution – Hello Alia

Immersive Storytelling Popups

Alia x Bibado Case study2

  • Alia’s popups embedded brand storytelling directly into the customer journey.
  • Flows educated parents about developmental benefits while offering discounts.
  • Educational engagement encouraged cross-sells and repeat purchases.
  • Flexibility allowed testing of different messages and flow structures.

“We wanted a solution that not only captured emails but also gave us the flexibility to educate new customers upfront. Alia allowed us to do that while integrating offers that made sense for our brand.”

“ We used Alia to create a simple, engaging flow where parents learned about the benefits of our products while redeeming their free offers. By using Alia, we could tell our story, encourage first-time purchases, and create stronger connections. Alia’s flexibility allowed us to fine-tune campaigns and discover the best ways to engage our audience.”

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28% Sign-Up Rate, 30%
Purchase Rate, +17% AOV

Key Performance Metrics

Email Opt-In Rate:

28%

Purchase Rate:

30%post-signup

Average Order Value:

+17% increase (≈£10 lift)

Flow Engagement:

50% completion rate

“ Over 1,000 customers weekly are learning more about our products and brand, thanks to Alia’s storytelling popups. We played around with the length and content of the flows and found the sweet spot that increased our AOV by about £10.”

Additional Benefits

  • Sustained engagement: Over 1,000 customers weekly engaged with Alia flows.
  • Deeper storytelling: Popups delivered brand values + product education.
  • Higher AOV: Optimized flows encouraged larger baskets.
  • Long-term impact: Customer education drove retention and trust.

“We’ve found that while the direct financial impact isn’t immediate, the long-term benefits of customer education and brand engagement have been significant.”

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