How Bibado Increased Sign-Up Rates to 28% and Boosted AOV by 17% with Alia
Bibado, the UK-based children’s mealtime brand, needed a better way to communicate the developmental benefits of its products. With Alia’s storytelling popups, Bibado increased its popup sign-up rate to 28%, achieved a 30% purchase rate after signup, and raised average order value (AOV) by 17%.
The Full Story in 60 Seconds
Alia has allowed us to tell our brand story in a way that truly connects with our customers. It’s not just about conversions—it’s about educating and engaging, which has become key to shaping how people perceive Bibado.
CHALLENGES
Struggling to Engage and Educate New Customers Early On
Bibado initially used traditional email tools like Klaviyo for popups and customer engagement. Still, they found it increasingly difficult to educate customers and communicate the developmental benefits of their products upfront. As a brand focused on early child development, Bibado needed more than just standard popups—they needed a way to explain the unique features of their products, like how specific textures support babies’ development.
Our existing tools were limited in how much information we could give customers right away, and that hurt us because our products need that education to stand out.
In addition to the challenge of conveying complex product benefits, Bibado struggled with a short customer lifetime value. Most customers were purchasing everything they needed in one order, and Bibado wanted to find a way to encourage repeat purchases.
This challenge pushed Bibado to search for a solution that could elevate their customer education, extend customer lifetime value, and ultimately drive better engagement from the very first interaction.
SOLUTION
Creating Immersive Customer Experiences with Alia’s Popups
Bibado needed more than just a basic tool for email sign-ups—they were searching for a solution that could engage customers right from their first interaction and educate them about the unique developmental benefits of their products. Alia’s educational popups were the perfect it, allowing Bibado to embed their brand story and product benefits into the shopping experience seamlessly.
We wanted a solution that not only captured emails but also gave us the flexibility to educate new customers upfront. Alia allowed us to do that while integrating offers that made sense for our brand.
Here's what made the difference:
Instead of relying on standard popups, Bibado embedded Alia directly into their landing pages, creating a more immersive experience. This allowed the brand to educate customers about the developmental advantages of their products while offering them discounts for completing the process.
Instead of relying on standard popups, Bibado embedded Alia directly into their landing pages, creating a more immersive experience. This allowed the brand to educate customers about the developmental advantages of their products while offering them discounts for completing the process.
By using Alia’s system, Bibado was able to tell their story, encourage first-time purchases, and foster stronger connections with customers early on. The educational approach not only helped inform buyers about the value of Bibado’s products but also supported cross-selling opportunities through relevant product bundles.
Alia’s flexibility allowed Bibado to test different messaging and flow structures, allowing the team to fine-tune their campaigns over time and discover the best ways to engage their target audience.
28% Sign-Up Rate, 30%
Purchase Rate, +17% AOV
Key Performance Metrics
Email Opt-In Rate:
Purchase Rate:
Average Order Value:
Flow Engagement:
“Over 1,000 customers weekly are learning more about our products and brand, thanks to Alia’s storytelling popups. We played around with the length and content of the flows and found the sweet spot that increased our AOV by about £10.”
Additional Benefits
- Sustained engagement: Over 1,000 customers weekly engaged with Alia flows.
- Deeper storytelling: Popups delivered brand values + product education.
- Higher AOV: Optimized flows encouraged larger baskets.
- Long-term impact: Customer education drove retention and trust.
“We’ve found that while the direct financial impact isn’t immediate, the long-term benefits of customer education and brand engagement have been significant.”
Your Success Story
Starts Here
Join innovative brands like Bibado using Alia’s interactive popups to educate customers, boost engagement, and increase your average order value.
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