How Essence Vault Collected 360,000 Emails in One Month with 33% Sign-Up Rates Using Alia’s Popups
Essence Vault, a UK-based fragrance brand, turned to Alia during BFCM to maximize their record-breaking traffic. In just one month, they collected 360,000 emails and 285,000 phone numbers, achieving sign-up rates of 33% for email and 26% for SMS. Over three months, they captured more than 500,000 leads—fueling growth and enabling advanced segmentation through zero-party data.
Alia completely transformed our lead capture strategy, and the results have been incredible. We achieved higher sign-up rates, hundreds of thousands of sign-ups, and an experience that drives more conversions every day
The Challenge
Struggling with Low Sign-Up Rates and Limited Customer Insights
- Reliance on Postscript limited popup design & performance
- Email sign-up rates stuck at 11% and SMS at 4.2%
- No advanced segmentation or zero-party data collection
- Couldn’t personalize offers or nurture flows effectively
- Needed a solution to capture surging BFCM traffic
“Postscript’s system was fairly limited in design, which held us back from truly maximizing our sign-up rates.”
“Alia really opened my eyes to what was possible. We collected 290,000 zero-party data submissions from our shoppers to figure out what gender they are buying for, which was pretty valuable to us. “Many brands turn off their popups during Black Friday, but you’re missing out on what’s likely the most visited day of the year. We didn’t want to do that.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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