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Essence Vault

How Essence Vault Collected 360,000 Emails in One Month with 33% Sign-Up Rates Using Alia’s Popups

Essence Vault, a UK-based fragrance brand, turned to Alia during BFCM to maximize their record-breaking traffic. In just one month, they collected 360,000 emails and 285,000 phone numbers, achieving sign-up rates of 33% for email and 26% for SMS. Over three months, they captured more than 500,000 leads—fueling growth and enabling advanced segmentation through zero-party data.

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33%
Email sign-up rate (up from 11%)
26%
SMS sign-up rate (up from 4.2%)
360,000 emails + 285,000 phones
Collected in 1 month
514,000 emails + 403,000 phones
Collected in 3 months

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

TL;DR

The Full Story in 60 Seconds

Challenges

  • Essence Vault wasn’t able to create highly customized popups or implement advanced segmentation to target their audience effectively.
  • Sign-up rates were at 11% for email and 4.2% for SMS, leaving significant growth untapped.
  • Essence Vault needed a solution to fully capitalize on the influx of site visitors during BFCM.

Solution

  • Alia’s optimized popups increased email and SMS sign-up rates with visually engaging designs and tailored automation.
  • Introducing zero-party data collection allowed Essence Vault to segment leads and understand customer preferences better.
  • Seamless transition with Alia’s white-glove service allowed for quick and effective implementation.

Results

  • Their sign-up rate for email and SMS increased to 32% and 25%, respectively.
  • 514,000 emails and 403,000 phone numbers were collected in three months.
  • Record-breaking Black Friday traffic, with 200,000 emails and 160,000 phone numbers collected in just nine days.

Alia completely transformed our lead capture strategy, and the results have been incredible. We achieved higher sign-up rates, hundreds of thousands of sign-ups, and an experience that drives more conversions every day

Jacob Swallow

CHALLENGES

Struggling with Low Sign-Up Rates and Limited Customer Insights

Before switching to Alia, Essence Vault relied on Postscript for their popups and lead capture. Now their team was looking for ways to maximize engagement and increase conversion.

Postscript’s system was fairly limited in design, which held us back from truly maximizing our sign-up rates.

At the time, Essence Vault’s sign-up rates were 11% for email and 4.2% for SMS, numbers that matched industry standards but fell short of their growth ambitions.
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Design limitations weren’t their only challenge. They were also unable to leverage meaningful customer segmentation or zero-party data collection. Without this data, Essence Vault struggled to segment leads effectively or create personalized campaigns.
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When site traffic reached record-breaking levels during BFCM, Essence Vault understood they needed a more robust solution. Only then will they be able to fully capture the influx of visitors and maximize conversion.
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These challenges highlighted the need for an advanced, data-driven solution that could optimize their lead capture strategy, especially during high-traffic periods like BFCM.

With sign-up rates of just 11% for email and 4.2% for SMS, we thought we were doing fine, as it matched the industry average. But Alia really opened my eyes to what was possible.

SOLUTION

Maximizing Conversion Opportunities with Alia’s Popups

To overcome their challenges, Essence Vault turned to Alia to transform their lead capture while handling traffic surges during BFCM. After testing out different options, they chose Alia for its advanced features and seamless implementation.

The design tools are really powerful, and the testing capabilities are strong.

Here's what made the difference:

Alia’s visually engaging popups boosted sign-up rates and supported zero-party data collection. For Essence Vault, this started with gathering gender data from shoppers, a valuable insight that laid the foundation for personalized campaigns.

The transition from Postscript to Alia was seamless, thanks to Alia’s white-glove service. Their team supported Essence Vault every step of the way, offering guidance and tools to make the switch effortless.

During BFCM, Alia’s popups played an important role in capturing and converting record-breaking traffic. With custom designs and tailored automations, Essence Vault was able to engage visitors the right way and turn them into valuable leads.

By switching to Alia, Essence Vault gained the tools they needed to maximize engagement, collect meaningful data, and drive conversions during high traffic periods and beyond.

Alia’s popups helped us capture more leads along with the right data. We have started with gender, and now we’re considering branching out.
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33% Email Sign-Up Rate & Over
500,000 Leads Captured

Key Performance Metrics

Email Sign-Ups:

11% → 33%

SMS Sign-Ups:

4.2% → 26%

Lead Volume:

360K emails + 285K phones in 1 month

BFCM Surge:

200K emails + 160K phones in 9 days

3-Month Totals:

514K emails + 403K phones

“We saw our email sign-up rate jump to 33% and SMS to 26%, numbers we never thought possible.”

Additional Benefits

  • Massive scale: Over half a million leads added in three months
  • Deeper insights: 290K zero-party data submissions collected
  • Black Friday readiness: Conversions surged during peak traffic
  • Sustained growth: New foundation for personalized lifecycle campaigns

“ One day alone brought in 30,000 visitors, and Alia helped us turn that into real leads. We never expected the numbers to go this high. In just a few months, we added over half a million emails to our database.”

Alia completely transformed our lead capture strategy, and the results have been incredible. We achieved higher sign-up rates, hundreds of thousands of sign-ups, and an experience that drives more conversions every day.
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Your Success Story
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Join innovative brands like Essence Vault in using Alia’s optimized popups to boost sign-up rates, collect valuable zero-party data, and drive engagement at scale.

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