How Bhumi Drove $300K in Sales and Tripled AOV with Alia’s Story-Driven Popups
Bhumi Organic Cotton, an Australian brand creating sustainable, ethically sourced products, needed a popup solution that could educate visitors on their mission. With Alia’s story-driven popups, they achieved an 18.6% email opt-in rate, 12.1% SMS opt-in rate, and tripled their average order value while generating $300K in attributed sales.
Alia allowed us to tell our brand’s story in an engaging way while making the sign-up process seamless. The results have been incredible—our opt-ins have skyrocketed and our average order value has more than tripled.
The Challenge
Struggling to Engage Customers and Differentiate Popups
- Klaviyo and other popups looked “cookie-cutter,” blending into the market
- Visitors closed them quickly without engaging
- Opt-in rates stagnated at 5% for email and < 5% for SMS
- Discount codes created friction—older demographics struggled to retrieve them
- Missed opportunity to explain Bhumi’s sustainable mission upfront
“We’ve always been a story-driven brand, and it was essential to convey that in the customer’s first interaction, but traditional pop-ups just weren’t able to tell our story.”
“The other popups we used looked like every other pop-up out there. People just closed them without engaging. Our slightly older demographic found it frustrating to manually retrieve discount codes, which led to missed conversions.”
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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