How Bhumi Drove $300K in Sales and Tripled AOV with Alia’s Story-Driven Popups
Bhumi Organic Cotton, an Australian brand creating sustainable, ethically sourced products, needed a popup solution that could educate visitors on their mission. With Alia’s story-driven popups, they achieved an 18.6% email opt-in rate, 12.1% SMS opt-in rate, and tripled their average order value while generating $300K in attributed sales.
The Full Story in 60 Seconds
Alia allowed us to tell our brand’s story in an engaging way while making the sign-up process seamless. The results have been incredible—our opt-ins have skyrocketed and our average order value has more than tripled.
CHALLENGES
Struggling to Engage New Customers and Improve Opt-In Rates
Bhumi Organic Cotton used to rely on traditional pop-ups in their early stages, but these tools offered limited storytelling capabilities, making it difficult to connect with first-time visitors. As a brand that thrives on transparency and sustainability, sharing the “why” behind their products is crucial in building trust and driving conversions. However, the standard pop-ups failed to convey this message effectively.
We’ve always been a story-driven brand, and it was essential to convey that in the customer’s first interaction, but traditional pop-ups just weren’t able to tell our story.
Bhumi’s existing pop-ups also blended in with the rest of the market, providing little visual distinction. With visitors often overlooking or dismissing the pop-ups, opt-in rates began to stagnate.
Additionally, the previous pop-up solution lacked a smooth customer experience, particularly with discount codes. Bhumi’s slightly older customer demographic found it frustrating to manually retrieve codes from emails, leading to missed conversion opportunities.
Facing these engagement challenges and lower opt-in rates, Bhumi needed a pop-up solution that would not only capture attention but also tell their unique brand story in a way that resonates with their audience.
SOLUTION
Engaging Customers and Boosting Sign-Ups with Alia’s Story-Driven Popups
Bhumi Organic Cotton sought a solution that could go beyond typical email opt-ins, one that could tell their unique brand story and engage customers from their first interaction. After exploring various options, Bhumi found the ideal solution in Alia’s educational popups, which seamlessly combine storytelling with conversion-driven tactics.
We wanted a popup that could convey the essence of our brand, something more than just collecting emails—it needed to tell our story.
Here's what made the difference:
Alia’s popups provided the perfect blend of aesthetics and functionality, standing out visually and offering a smooth user experience. The interactive, story-driven format helped Bhumi engage visitors in a way that no other popup solution had managed to do. By integrating their narrative directly into the popup, Bhumi could explain the value of their sustainable and ethical practices while encouraging sign-ups.
Alia’s discount code auto-application feature also streamlined the conversion process. Customers no longer had to search for codes in their emails or manually input them, making it easier for Bhumi’s older demographic to make purchases.
The implementation of Alia’s popups both increased customer engagement and offered Bhumi valuable data on customer preferences. This data helped Bhumi create more personalized email campaigns, contributing to higher engagement and conversions.
18.6% Opt-In Rate, $300K
in Sales & Tripled AOV
Key Performance Metrics
Email Opt-In Rate:
SMS Opt-In Rate:
Sales Impact:
AOV Impact:
Purchase Rate:
“ Since implementing Alia, our opt-ins have skyrocketed, with email and SMS sign-ups increasing almost fourfold. The storytelling feature has been key in attracting high-quality customers who genuinely connect with our brand’s mission.”
Additional Benefits
- Mission-driven engagement: Popups told Bhumi’s sustainability story upfront
- Frictionless conversions: Auto-applied discounts smoothed checkout
- Stronger retention: Storytelling brought in high-quality, aligned customers
- Operational ease: Fully optimized experience without extra team lift
“ As a result, our average order value has more than tripled. The results have been incredible.”
Your Success Story
Starts Here
Join mission-driven brands like Bhumi Organic Cotton using Alia’s interactive, story-driven popups to capture leads, share your brand values, and grow customer engagement.
.webp)