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ZQuiet

How ZQuiet Achieved a 19% Email Sign-Up Rate and $120K in Sales with Alia’s Fully Managed Services

ZQuiet, the FDA-cleared sleep wellness brand that helps stop snoring and improve sleep quality, transformed its lead capture strategy by switching from Klaviyo’s generic popups to Alia’s fully managed, education-driven solution. Within 30 days, they hit a 19% sign-up rate and drove $120K in new sales.

19%
Email sign-up rate (660% increase from 2.5%)
32%
Purchase rate within 30 minutes of sign-up
$120K
Sales attributed in 30 days
14% → 19%
Growth through A/B testing in 6 weeks

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Working with Alia has been effortless. Their team handles everything—setup, optimization, A/B testing—and the results speak for themselves. Our sign-up rates have skyrocketed, and conversions keep improving month after month.

Dan Webster
Co-Founder
ZQuiet

The Challenge

Struggling to Educate Customers & Build Trust with Cookie-Cutter Popups

  • Klaviyo popups captured only 2.5% of visitors
  • No ability to educate customers on sizing, product fit, or journey
  • Generic, “cookie-cutter” design failed to build trust
  • High customer acquisition costs wasted without conversions

“Operationally, Klaviyo popups worked as they should have. But they just didn’t give us the opportunity to take that second step to educate people.”

Dan Webster
Co-Founder, ZQuiet

“It was like the only purpose was to get an email address. They behaved like any other site—it was very cookie-cutter. We needed help guiding our customers to the right solution. We pay a lot to get visitors to the site. Anything we could do to make them feel more trusting and encouraged to purchase was critical, or we were just spending money for nothing.”

Solution – Hello Alia

Fully Managed, Educational Popups

  • Personalized popups guided customers like a consultation
  • Quiz logic built trust and increased engagement
  • Continuous A/B testing improved performance weekly
  • Fully managed plan freed ZQuiet’s team from setup & optimization

“We had one information session of, ‘What’s your product, where are the pain points, what do you want your customer to walk through?’ and then they took care of the rest.”

“They’ve come up with their own A/B tests, and every variation they’ve built has been a winner. Seeing those numbers go up month after month has been incredible.

“I was really impressed with how quickly and how intuitive they were about what our customer journey was and what information they needed. The Alia team is incredibly data-driven and responsive. They try what works and move forward based on the numbers. We’ve seen the results, and the numbers speak for themselves.”

19% Sign-Up Rate & $120K in Sales

Key Performance Metrics

Email Opt-In Rate:

2.5% → 19%(660% increase)

Conversion Speed:

32% purchase rate within 30 minutes

Sales Impact:

$120K in just 30 days

Performance Growth:

14% → 19% via optimization

Lead Quality:

Conversion rate doubled vs. prior tool

Our sign-ups have skyrocketed—from a 2.5% sign-up rate with Klaviyo to over 19% now. It’s been incredible to see.”

Additional Benefits

  • Trust-building: Popups educated customers on sizing & solutions
  • High-intent leads: Better buyers drove stronger conversion rates
  • Hands-off growth: Alia owned setup, testing, and iteration
  • Peace of mind: Freed ZQuiet’s team to focus on core business

Alia paid for itself almost immediately, and we’re still seeing compounding gains. The quality of customers is better than ever. The percentage of clicks turning into purchases has doubled—it’s amazing.”

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