How ZQuiet Achieved a 19% Email Sign-Up Rate and $120K in Sales with Alia’s Fully Managed Services
ZQuiet, the FDA-cleared sleep wellness brand that helps stop snoring and improve sleep quality, transformed its lead capture strategy by switching from Klaviyo’s generic popups to Alia’s fully managed, education-driven solution. Within 30 days, they hit a 19% sign-up rate and drove $120K in new sales.
The Full Story in 60 Seconds
Working with Alia has been effortless. Their team handles everything—setup, optimization, A/B testing—and the results speak for themselves. Our sign-up rates have skyrocketed, and conversions keep improving month after month.
CHALLENGES
Struggling to Educate Customers and Build Trust with Cookie-Cutter Popups
ZQuiet initially relied on Klaviyo for email opt-ins, but the platform’s limitations soon became apparent. While it functioned adequately to capture basic information, it lacked the tools needed to educate visitors about ZQuiet’s unique snoring solutions and build trust during the initial interaction.
Operationally, Klaviyo popups worked as they should have. But they just didn't give us the opportunity to take that second step to educate people.
ZQuiet needed to guide customers through a more informed buying process. Explaining product sizing, selecting the right solution, and outlining the user journey were essential to converting visitors into customers. Klaviyo’s generic, “cookie-cutter” popups failed to address these needs, leaving customers without the confidence to make a purchase.
Additionally, ZQuiet faced a challenge familiar to many brands—high customer acquisition costs. Without the tools to engage and educate visitors, potential customers often left the site without converting, undermining the value of their marketing spend.
Realizing they needed a more dynamic, trust-building approach to their popups, ZQuiet began searching for a solution that could better educate and engage their audience. With a recommendation from one of their agency partners, they discovered Alia.
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SOLUTION
Building Trust and Driving Engagement with Alia’s Fully Managed Educational Popups
ZQuiet needed a hands-off solution that could adapt and optimize over time, and Alia’s fully managed services proved to be exactly that. From day one, Alia’s team took the lead, designing popups that aligned with ZQuiet’s customer journey and improving performance through continuous testing and iteration.
They’ve come up with their own A/B tests, and every variation they’ve built has been a winner. Seeing those numbers go up month after month has been incredible.
Here's what made the difference:
When ZQuiet first implemented Alia’s popups, the initial sign-up rate of 14% already outperformed their previous platform. However, Alia’s team didn’t stop there. Through strategic A/B testing and continuous refinement, the sign-up rate climbed to over 19%, a 35% improvement in just six weeks.
This proactive optimization wasn’t just about testing—it was about understanding ZQuiet’s specific needs. Alia’s team tailored their popups to address customer pain points, such as helping visitors choose the right size or product. This personalized approach turned a generic popup into a trusted, educational tool that customers actively engaged with.
The fully managed plan didn’t just improve numbers—it provided peace of mind for ZQuiet. Alia’s team took full ownership, handling everything from strategy to execution, freeing ZQuiet’s team to focus on their core business.
By trusting Alia’s experts to optimize performance over time, ZQuiet transformed their lead generation and customer engagement, achieving results far beyond expectations.
19% Sign-Up Rate & $120K in Sales
Key Performance Metrics
Email Opt-In Rate:
Conversion Speed:
Sales Impact:
Performance Growth:
Lead Quality:
“Our sign-ups have skyrocketed—from a 2.5% sign-up rate with Klaviyo to over 19% now. It’s been incredible to see.”
Additional Benefits
- Trust-building: Popups educated customers on sizing & solutions
- High-intent leads: Better buyers drove stronger conversion rates
- Hands-off growth: Alia owned setup, testing, and iteration
- Peace of mind: Freed ZQuiet’s team to focus on core business
“ Alia paid for itself almost immediately, and we’re still seeing compounding gains. The quality of customers is better than ever. The percentage of clicks turning into purchases has doubled—it’s amazing.”
Your Success Story
Starts Here
Join brands like ZQuiet using Alia’s fully managed, educational popups to increase opt-ins, improve conversions, and drive revenue growth with peace of mind.
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