How Vessi Tripled Signups & Boosted Welcome Flow Revenue by 600%
Vessi, the Vancouver DTC brand behind waterproof sneakers, switched to Alia's popups and unlocked $3.2M in just 30 days–tripling signups and boosting welcome flow revenue by 600%.
The Full Story in 60 Seconds
Our opt-in rates have tripled. Our SMS program is healthy again. And we're finally in control of how we grow our list, with no platform bias. Alia just works.
CHALLENGES
Sluggish Testing, Poor UX, and Platform Bias with Wunderkind
Before Alia, Vessi was using Wunderkind for both triggered emails and website popups. But the team quickly hit roadblocks.
Testing was a bottleneck. Creative updates required lengthy back-and-forths, with mockups taking up to two weeks to launch.
It made agile testing impossible.
Despite sending high volumes of quality traffic, Vessi’s popup conversion rates plateaued between 4% and 7%, hitting 9% only during sale events.
Worse, they couldn’t fully control which flow the website visitor would enter. Wunderkind’s bias toward abandonment flows meant that Vessi’s welcome series, where the brand shared their story and offers, wasn’t reaching enough visitors.
The popup’s UX didn’t feel intuitive. Adding deeper logic (like gender or shopping preference tags) took months to implement and eventually failed.
They needed more than a form. They needed a growth lever that let them easily test, optimize, and scale without friction.
SOLUTION
Interactive Popups Built to Convert
When they moved triggered emails (from Wunderkind) to Klaviyo, Vessi took the opportunity to upgrade their popups too, and chose Alia. With Alia, they were up and running in less than a day.
"It was the easiest implementation I've ever done. The Shopify app worked perfectly. And the team built everything so there was zero lag time."
Here's what made the difference:
Brand-led UX: Alia's popups felt intuitive and native to the website—no aggressive pressure tactics.
Information-first flows: Visitors were asked for shopping preferences before contact info, which Julien says helped ease friction and increase conversion.
Storytelling and segmentation: Alia allowed Vessi to educate users on the brand and offer contextual discounts while collecting data for segmentation on Klaviyo.
Zero bias: Unlike other platforms that prioritize their own email and SMS integrations, Alia gave Vessi full control over whether to prioritize email or SMS, without performance trade-offs.
The team also ran 7 A/B tests over three months, testing everything from delay timing and background imagery to smart triggers and education flows.
3x More Signups, Millions in Attributed Sales, and Healthier Flows
The impact was immediate.
Key Performance Metrics
Opt-in Rate Success
Email Growth
SMS Growth
Welcome Flow Revenue
Revenue Attribution (30 days)
Additional Benefits
Coupon redemptions rose dramatically thanks to easier delivery and clear storytelling within the popup itself.
Smart Data Collection
With Alia, Vessi isn't just collecting more leads. They're collecting smarter data to drive long-term retention.
"We saw a 3x increase in coupon usage in just a few weeks. And we're finally capturing high-intent leads we can segment properly."
"The user experience just feels better. And it's easier for our teams to work with. Performance is high, but so are all the backend efficiencies."
Your Success Story
Starts Here
Join brands like Vessi using Alia to triple signups, collect zero-party data, and drive millions in revenue from welcome flows without any additional work from your team.
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