How Arey Boosted Email Signups by 113% With Educational Popups
Arey, the science-backed hair wellness brand pioneering proactive grey care, partnered with Alia to replace their clunky popup tool with educational, quiz-style experiences. The result: more than double the signups, stronger conversions, and higher-quality leads.
The Full Story in 60 Seconds
Alia has completely transformed the way we think about lead capture. Not only has the educational pop-up driven over a 100% increase in signups, but it has helped us attract more qualified, better-educated customers who convert more consistently and stay with Arey longer.
CHALLENGES
A Unique Product, an Uneducated Audience, and the Wrong Popup Tool
Arey operates in a novel category: proactive grey hair care. While interest is high, most customers aren’t ready to convert immediately. They need education, expectation-setting, and clarity about whether the product fits their needs. While ads helped spark interest, email was the key channel to deepen understanding and build trust.
Unfortunately, their previous popup tool, Amped, wasn’t up to the task. With a poor interface, limited A/B testing capabilities, and no real support, the tool was slowing down growth rather than accelerating it.
Very difficult interface and not user-friendly. Lack of support from the team.
When landing on-site, customers were often curious but uninformed. Without a structured way to educate them at the point of signup, many left without taking action, or without fully understanding how Arey could help them.
Arey’s popup experience didn’t match the level of guidance the brand wanted to provide. They were trying to funnel complex customer journeys through static, one-size-fits-all popups.
Amped was also limiting Arey’s ability to grow. Running a simple A/B test took too much effort. Customization was hard, and without strong analytics, the team couldn’t see what was working and what wasn’t.
An easier to understand and edit interface, simpler A/B testing... [Amped] just didn’t support what we needed.
Arey knew they were missing out on better-qualified leads—visitors who might have opted in and converted with the right nudge, timing, or content. But the brand lacked both the tools and the time to figure out what to test, how to test it, and how to improve performance at scale.
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SOLUTION
Personalized Education, Built-In Testing, and Zero Operational Drag
Arey needed a smarter way to guide curious visitors, educate them about their products, and build trust. Alia made that easy.
The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.
Here's what made the difference:
The switch from Amped was smooth, with Alia’s team handling everything (from setup to design tweaks) so the experience felt on-brand from day one. They stayed hands-on throughout, making sure Arey never had to chase support or guess what to test next.
Alia’s educational popups were designed to replicate the kind of conversation Arey might have with a customer in a one-on-one setting. Instead of front-loading the homepage with heavy messaging, the brand could now guide visitors through a contextual journey, addressing questions, building trust, and introducing products naturally.
The biggest shift came with A/B testing. Previously, testing was nearly impossible. With Alia, Arey could test different types of educational content and popup timings to determine what drove the most opt-ins and conversions with zero internal lift.
Quiz-style flows also played an important role. Alia’s built-in survey logic let Arey collect zero-party data upfront, like whether a customer had used grey-reversal products before or what their hair goals were.
This insight was immediately actionable within Klaviyo, enabling Arey to segment users based on where they were in their journey and serve follow-ups that felt personal, not generic.
113% More Signups & A Smarter Funnel
Key Performance Metrics
Signup Growth:
Lead Quality:
Zero-Party Data:
Conversions & Engagement:
“ Not only has the educational pop-up driven over a 100% increase in signups— but it has helped us attract more qualified, better-educated customers who convert more consistently and stay with Arey longer.”
Additional Benefits
- High-Intent Growth: Visitors better educated before purchase
- Operational Relief: Alia managed testing, updates, & strategy end-to-end
- Data-Powered Retention: Zero-party insights supported long-term lifecycle flows
- Smarter Segmentation: Customers guided into contextual journeys instead of generic forms
It’s been interesting to gain insights into whether people coming to us have ever used a grey-reversing product in the past. [...] We’ve seen a massive lift in engagement and conversion rates since switching to Alia.”
Your Success Story
Starts Here
Join leading brands like Arey using Alia to double signups, collect zero-party data, and deliver smarter education-driven popups that convert browsers into loyal customers.
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