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How Arey Boosted Email Signups by 113% With Educational Popups

Arey, the science-backed hair wellness brand pioneering proactive grey care, partnered with Alia to replace their clunky popup tool with educational, quiz-style experiences. The result: more than double the signups, stronger conversions, and higher-quality leads.

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“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Alia has completely transformed the way we think about lead capture. Not only has the educational pop-up driven over a 100% increase in signups, but it has helped us attract more qualified, better-educated customers who convert more consistently and stay with Arey longer.

Chelsea Kinne
Head of Lifecycle & Retention
Arey

The Challenge

Complex Product, Uneducated
Audience, Wrong Tool

  • Previous popup tool (Amped) was clunky, with no real support
  • Limited testing/customization made optimization nearly impossible
  • Visitors were curious but uninformed → no structured education at signup
  • Missed out on qualified leads who could’ve converted with the right journey

“Very difficult interface and not user-friendly. Lack of support from the team. [...] Our products are very unique and may not work for everyone, so there is an ideal journey that we have for educating customers and finding products that will support their goals. [...] An easier to understand and edit interface, simpler A/B testing… [Amped] just didn’t support what we needed.”

Chelsea Kinne
Head of Lifecycle & Retention, Arey

Solution – Hello Alia

Education, Personalization, & Zero
Operational Drag

  • Seamless migration → Alia managed everything, including setup & design tweaks
  • Educational popups guided customers like a real conversation
  • Weekly A/B testing and insights handled by Alia’s team
  • Quiz-style surveys collected zero-party data (e.g., hair goals, past grey-reversal product use)
  • Data flowed into Klaviyo for personalized lifecycle marketing

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

“Alia lessens the pressure to overload the homepage with content because you can use the popup to essentially say to a prospective customer what you would say if you were having a normal conversation with them.

The A/B testing feature has allowed us to determine the most successful educational content to serve our customers, as well as the timing for when to serve the popup.”

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113% More Signups & A Smarter Funnel

Key Performance Metrics

Signup Growth:

+113% increase after switching to Alia

Lead Quality:

More qualified & educated → higher conversions & retention

Zero-Party Data:

Segmented users by hair goals & product experience

Conversions & Engagement:

Increased coupon redemptions & ongoing engagement

“ Not only has the educational pop-up driven over a 100% increase in signups— but it has helped us attract more qualified, better-educated customers who convert more consistently and stay with Arey longer.”

Additional Benefits

  • High-Intent Growth: Visitors better educated before purchase
  • Operational Relief: Alia managed testing, updates, & strategy end-to-end
  • Data-Powered Retention: Zero-party insights supported long-term lifecycle flows
  • Smarter Segmentation: Customers guided into contextual journeys instead of generic forms

It’s been interesting to gain insights into whether people coming to us have ever used a grey-reversing product in the past. [...] We’ve seen a massive lift in engagement and conversion rates since switching to Alia.”

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