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Masa

How MASA Chips Achieved 127% Signup Growth & 64x ROI with Alia

MASA Chips, the flagship brand of Ancient Crunch, moved from a generic Klaviyo popup to Alia’s interactive, education-first experience. The result: 127% growth in signups, 46% higher purchase rates, and a 64x ROI.

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127%

Growth in popup signup rate

2.1x

Increase in new shopper purchases

46%

Growth in purchase rate

29%

Same-session purchase rate after signup

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

TL;DR

The Full Story in 60 Seconds

With such a captive audience, it’s easier for us to pitch what makes our product good, and the results speak for themselves.

MASA Chips

CHALLENGES

SOLUTION

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127% Signup Growth & 46%
More Purchases

Key Performance Metrics

127% growth in popup signup rate

2.1x increase in new shopper purchases

46% growth in purchase rate

3.2x increase in total signups

29% same-session purchase rate post-signup

Additional Benefits

Gamified experience: Learning + incentives boosted engagement
Higher conversion: Educated shoppers became buyers faster
White-glove onboarding: Smooth, pain-free migration with Alia

" With such a captive audience, it’s easier for us to pitch what makes our product good. Our opt-in rates now crush the Klaviyo popup."

Your Success Story
Starts Here

Join brands like MASA Chips using Alia to drive higher conversions, gamify popups, and turn education into a performance growth engine.

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