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How MASA Chips Achieved 127% Signup Growth & 64x ROI with Alia

MASA Chips, the flagship brand of Ancient Crunch, moved from a generic Klaviyo popup to Alia’s interactive, education-first experience. The result: 127% growth in signups, 46% higher purchase rates, and a 64x ROI.

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127%
Growth in popup signup rate
2.1x
Increase in new shopper purchases
46%
Growth in purchase rate
29%
Same-session purchase rate after signup

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

With such a captive audience, it’s easier for us to pitch what makes our product good, and the results speak for themselves.

MASA Chips

The Challenge

Generic Discounts Stalled Growth

MASA’s Klaviyo popup offered 10% off but did little to differentiate the brand or educate shoppers. Signups plateaued.

"Alia is the first SaaS company that has ever cold-emailed me with a pitch I found interesting. [...] It’s for a problem everyone faces—how to increase email/SMS signups. The generic Klaviyo discount popup only goes so far."

MASA Chips

Solution – Hello Alia

A Learning-Based Funnel

Through Alia, MASA kept its 10% base offer but layered in personalized learning journeys where shoppers could unlock up to 20% off by engaging with brand education.

The experience was gamified, highlighting MASA’s story and values while reducing hesitation before purchase.

"I was only hesitant [about Alia] because setting up new tools is always a pain, but the team held our hand every step of the way."

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127% Signup Growth & 46%
More Purchases

Key Performance Metrics

127% growth in popup signup rate
2.1x increase in new shopper purchases
46% growth in purchase rate
3.2x increase in total signups
29% same-session purchase rate post-signup

Additional Benefits

  • Gamified experience: Learning + incentives boosted engagement
  • Higher conversion: Educated shoppers became buyers faster
  • White-glove onboarding: Smooth, pain-free migration with Alia

" With such a captive audience, it’s easier for us to pitch what makes our product good. Our opt-in rates now crush the Klaviyo popup."

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