How MASA Chips Achieved 127% Signup Growth & 64x ROI with Alia
MASA Chips, the flagship brand of Ancient Crunch, moved from a generic Klaviyo popup to Alia’s interactive, education-first experience. The result: 127% growth in signups, 46% higher purchase rates, and a 64x ROI.
The Full Story in 60 Seconds
With such a captive audience, it's easier for us to pitch what makes our product good, and the results speak for themselves -- our opt in rates now crush the Klaviyo popup.
CHALLENGES
Before switching to Alia, MASA was relying on a traditional Klaviyo popup offering 10% off in exchange for contact information. While the setup delivered a baseline of signups and purchases, the experience was generic and had a clear ceiling.
The generic Klaviyo discount popup only goes so far.
A static discount popup couldn't communicate what made MASA different — the real ingredients, the founder story, the mission behind the brand. There was no way to educate visitors, address purchase hesitations, or build any real connection before asking them to buy.
MASA's product has a strong underlying educational component, and their founder story is a core part of what resonates with customers. A generic popup offered no way to leverage that — every visitor saw the same offer with no personalization or engagement beyond the initial discount.
With sign-ups and purchase rates plateaued, the team knew there was meaningful revenue being left on the table. They needed a popup experience that could reflect their brand, tell their story, and build genuine purchase intent.
127% Growth in Sign-Up Rate, 3.2x More Signups, and 46% Higher Purchase Rate
Key Performance Metrics
Sign-Up Rate:
Total Signups:
Purchase Rate:
Same-Session Purchases:
Additional Benefits
- Captive Audience for Brand Storytelling: An engaged, learning customer is far easier to convert — MASA can now pitch what makes their product great at exactly the right moment.
- Stronger Brand Identity: The popup now reflects MASA's unique story and mission, something a generic discount popup never could.
- Enhanced Retention Potential: Educated customers who connect with the brand are more likely to return and stay loyal.
- Meaningful Revenue Impact: The improvements have driven tens of thousands of dollars in incremental monthly revenue.
Alia is the first saas company that has ever cold emailed me with a pitch I found interesting.
Your Success Story
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Join brands like MASA Chips using Alia to drive higher conversions, gamify popups, and turn education into a performance growth engine.
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