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Patrick TA

How Patrick Ta Achieved a 12% Opt-In Rate and $600K in Sales with Alia’s High-Converting Popups

Patrick Ta Beauty, the luxury cosmetics brand founded by celebrity makeup artist Patrick Ta, turned to Alia after underperforming popups from Klaviyo and Justuno stalled their growth. With Alia, they unlocked higher-quality leads, a 12% opt-in rate, and $600K in sales in just two months.

167%
Increase in email sign-ups
12%
Opt-in rate achieved
15%
Purchase rate after signup
$600K
Sales generated in 2 months

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Alia just works. We saw measurable results within days—higher sign-ups, more conversions, and a seamless experience for our team. It’s one of the only tools we fully stand behind.

Lindsey Coulter
Owner & Founder
Inbox Stars

The Challenge

Underperforming Popups & Missed Revenue

  • Klaviyo and Justuno popups failed to capture high-intent leads
  • Opt-in rates stagnated despite multiple tests
  • Poor user experience limited conversions on a luxury brand site
  • Missed remarketing opportunities → lost revenue potential

“Klaviyo just underperforms no matter how many tests you apply. It never performs as well as any third-party app—literally anything, even a Shopify-built one, performs better… We had a few Justuno popups running, but they weren’t driving much engagement.”

Lindsey Coulter
Owner & Founder, Inbox Stars

“We were super conservative about trying new tech tools—so many of them make big promises but don’t deliver. The more people you get into your email program, the more money you make. Every email captured is an opportunity to re-engage customers without having to pay for them again.”

Solution – Hello Alia

Driving Growth with High-Converting Popups

  • Real-time discount code tracking + auto delivery simplified checkout
  • White-glove migration → fast transition with no custom coding
  • A/B testing quickly lifted opt-ins and conversions
  • Inbox Stars leveraged Alia’s insights to maximize remarketing flows
  • High-intent segmentation improved lead quality and retention

We saw a post from someone we trust in the space, and that convinced us to try [Alia]. From the moment we launched, we saw results—higher opt-ins, more conversions, and a seamless experience.”

“The reporting is a game-changer. Being able to track codes in real-time and see exactly how popups are contributing to sales is huge for us. [...] Every email we capture is another opportunity to turn a visitor into a long-term customer. With Alia, we don’t have to rely on paid ads to bring people back—they’re already in our ecosystem.”

12% Opt-In Rate & $600K in Sales

Key Performance Metrics

Email Growth:

+167% (from 9K → 24K in 1 month)

Opt-In Rate:

12% sustained

Sales Impact:

$600K generated in 2 months via Alia popups

Conversions:

15% purchase rate after signup → high-quality leads

Order Attribution:

27% of new orders used Alia discount codes

Additional Benefits

  • Higher retention: Inbox Stars built effective flows to maximize LTV
  • Better ROI: Captured emails fueled remarketing without added ad spend
  • Effortless setup: Transition from Klaviyo was seamless, no custom coding
  • Sustained growth: Alia became a core acquisition + retention engine

With Alia, we saw results within days — higher sign-ups, more conversions, and a seamless experience for our team. [...] Not only are we capturing more leads, but they’re higher quality—people who actually want to buy. The conversion rates speak for themselves.”

Your Success Story
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