How Patrick Ta Achieved a 12% Opt-In Rate and $600K in Sales with Alia’s High-Converting Popups
Patrick Ta Beauty, the luxury cosmetics brand founded by celebrity makeup artist Patrick Ta, turned to Alia after underperforming popups from Klaviyo and Justuno stalled their growth. With Alia, they unlocked higher-quality leads, a 12% opt-in rate, and $600K in sales in just two months.
The Full Story in 60 Seconds
Alia just works. We saw measurable results within days—higher sign-ups, more conversions, and a seamless experience for our team. It’s one of the only tools we fully stand behind.
CHALLENGES
Struggling with Underperforming Popups and Missed Revenue Opportunities
Patrick Ta Beauty relied on Klaviyo and Justuno for popups and email opt-ins but found both platforms weren’t effectively capturing high-intent leads and driving conversions. Despite testing multiple variations, their opt-in rates remained stagnant, limiting their ability to grow their email list effectively.
Klaviyo just underperforms no matter how many tests you apply. It never performs as well as any third-party app—literally anything, even a Shopify-built one, performs better.
As a luxury cosmetics brand, Patrick Ta Beauty recognized the importance of maximizing every visitor interaction. However, their existing tools failed to provide the seamless experience needed to convert casual browsers into engaged subscribers.
Beyond struggling with opt-in rates, the brand realized that poor lead capture was also costing them revenue. Without a reliable way to convert more site visitors into email subscribers, they were missing out on valuable remarketing opportunities that could drive long-term customer loyalty and sales.
SOLUTION
Driving Growth and Conversions with Alia’s High- Performing Popups
Patrick Ta Beauty needed more than just a basic popup tool—it required a solution that could capture high-intent leads, streamline the customer journey, and drive measurable revenue growth. After testing Alia, the team quickly realized it was the perfect fit.
We saw a post from someone we trust in the space, and that convinced us to try it. From the moment we launched, we saw results —higher opt-ins, more conversions, and a seamless experience.
Here's what made the difference:
Unlike Klaviyo and Justuno, Alia’s popups were designed to engage visitors at the right moment while delivering a frictionless signup process. By automatically tracking and delivering discount codes on submission, the brand simplified the experience and encouraged more users to complete their purchases.
Beyond improving sign-up rates, the app also allowed Inbox Stars, Patrick Ta Beauty’s email marketing agency, to maximize the value of new leads. With better list growth and higher intent subscribers, the team could remarket more effectively and drive repeat purchases.
The transition from Klaviyo to Alia was fast and effortless, with no custom coding required. Within days, Patrick Ta Beauty saw an immediate uplift in opt-ins and conversions, proving that a better popup experience leads to better business outcomes.
12% Opt-In Rate & $600K in Sales
Key Performance Metrics
Email Growth:
Opt-In Rate:
Sales Impact:
Conversions:
Order Attribution:
Additional Benefits
- Higher retention: Inbox Stars built effective flows to maximize LTV
- Better ROI: Captured emails fueled remarketing without added ad spend
- Effortless setup: Transition from Klaviyo was seamless, no custom coding
- Sustained growth: Alia became a core acquisition + retention engine
“With Alia, we saw results within days — higher sign-ups, more conversions, and a seamless experience for our team. [...] Not only are we capturing more leads, but they’re higher quality—people who actually want to buy. The conversion rates speak for themselves.”
Your Success Story
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Join luxury brands like Patrick Ta Beauty using Alia to capture more sign-ups, boost conversions, and maximize revenue with high-performing popups.
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