How Portland Leather Drove 123% Growth in Email Signups With Alia’s Smarter Popups
Portland Leather Goods, a DTC brand known for high-quality handmade leather products, needed a popup solution that could communicate value quickly, A/B test freely, and reverse plateaued list growth.
After switching from Amped/Mailchimp to Alia, they achieved a 30% lift in email signup rate, 23.5% lift in SMS signup rate, and more than doubled total email and SMS signups in just 90 days.
The Full Story in 60 Seconds
“Switching to Alia has been a game-changer for us. The setup was seamless, the support has been top-notch, and the results speak for themselves.”
CHALLENGES
Plateaued Growth, Limited Testing & Low Support
Before switching to Alia, Portland Leather Goods used Amped, which was later rolled into Mailchimp, resulting in a sharp decline in support and testing flexibility.
The loss of support severely limited the amount of testing and iterations we could work through.
With a lean team and limited bandwidth, losing support for popup strategy and testing made optimization difficult. Iterations slowed down, and the brand couldn’t experiment with new approaches to grow signups.
In a competitive category with higher-consideration products,Portland Leather needed smart popups that could quickly communicate value, remove hesitation, and convert first-time visitors before they bounced.
With email as a top revenue driver and community-building channel, plateaued opt-in rates meant missed revenue and weaker long-term retention potential.
SOLUTION
Smarter Popups, Strong Testing & Better Analytics With Alia
Portland Leather Goods turned to Alia after hearing strong referrals from fellow DTC brands and valuing Alia’s direct Shopify integration. The switch provided the testing flexibility, support, and data visibility they had been missing.
“It was incredibly easy to switch over to Alia. The team had us up and running in no time.”
Here's what made the difference:
The migration to Alia was seamless and required minimal lift from the internal team, freeing them from the operational burden they experienced with previous tools.
With Alia, the brand gained full freedom to test popups across formats, creative, timing, SMS vs. email focus, and messaging variations, something they were unable to do before.
The Smart Testing and Smart Triggering capabilities allowed Portland Leather to make popups more relevant and personalized, improving the customer experience and performance.
The biggest unlock was Alia’s clear analytics and reporting, giving the team real-time visibility into funnel impact, including conversion rates, AOV, and orders driven from popups, empowering faster, data-backed decision.
123% Growth in Email Signups, Higher AOV & More Engaged Customers
Key Performance Metrics
Email Signup Growth:
SMS Signup Growth:
Email Signup Rate Lift:
SMS Signup Rate Lift:
"Since Alia has taken over our pop-ups, we have seen an AOV lift with newly signed up customers.”...“We are seeing a 49.6% click rate lift within those new customer segments.”
Additional Benefits
- Higher-Value Customers: Newly acquired subscribers delivered a 3.6% lift in AOV, showing stronger purchasing intent.
- More Engaged Segments: New customer segments generated a 49.6% increase in click-through rates, indicating higher engagement.
- Richer Customer Insights: Collected 8,725 poll responses, giving the team clearer direction for product decisions, messaging improvements, and future testing opportunities.
“We would highly recommend Alia… the results have been impressive in both signup rates and quality of new acquisitions.”
Your Success Story
Starts Here
If your brand wants to scale high-intent email/SMS growth, improve conversion quality, and make testing effortless, Alia provides the fastest path to performance. Join brands like Portland Leather, TUSHY, and Fishwife that use Alia to turn casual visitors into loyal, high-value customers.
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