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How TUSHY Improved Engagement, Conversions & Lead Quality After Switching to Alia

TUSHY, the modern bidet brand with a witty voice and eco-friendly mission, upgraded from Amped to Alia when they needed more testing flexibility, personalized popups, and higher-quality leads. With Alia’s Smart Testing & Smart Triggering, TUSHY elevated engagement, strengthened conversions, and began capturing far more intentional shoppers.

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Higher opt-in rates after switching from Amped
Strong lift in engagement & conversions
More qualified leads with stronger purchase intent
Better data collection & segmentation

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

TL;DR

The Full Story in 60 Seconds

Challenges

  • Limited A/B testing flexibility with Amped.
  • No personalization or ability to tailor popups by audience or region.
  • Hard to test different incentives, messaging, and timing.
  • Every visitor received the same generic experience.

Solution

  • Switched to Alia after Amped was discontinued.
  • Adopted Alia’s Smart Testing & Smart Triggering.
  • A/B tested messaging, timing, design, and incentives.
  • Added quizzes and surveys to capture shopper intent.
  • Seamless onboarding since Alia handled creative and setup.

Results

  • Higher opt-in rates driven by personalized, better-timed popups.
  • Strong uplift in click-through, engagement, and customer interaction.
  • More qualified leads with stronger purchase intent.
  • mproved revenue from email signups due to higher-quality leads.
  • Surveys and quizzes now inform segmentation and product recommendations.

Alia has leveled up our customer experience. Their smart popups and data-driven targeting have helped us capture more engaged leads, boost conversions, and turn casual visitors into loyal customers.

CHALLENGES

Limited Testing, Generic Popups, and Missed Personalization Opportunities

Before switching to Alia, TUSHY relied on Amped.io for capturing email signups. While it supported steady list growth, the team felt restricted in their ability to optimize.

Unable to easily test multiple popup variations and customize which version displays by region.

A/B testing lacked depth, making it impossible to test different messaging, timing, or pop-up formats. The brand wanted a way to tailor the experience to different audiences and improve conversions without feeling intrusive.
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The team knew their email list was one of their most valuable revenue channels. As acquisition costs rise, growing a high-quality, high-intent owned audience has become a priority.
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TUSHY needed a more sophisticated popup solution that allowed for smarter testing, personalization, and actionable data to fuel long-term growth.

"We struggled to balance offering the right incentive without feeling too pushy, and lacked the tools to test different messaging and timing for different audiences."

SOLUTION

Smarter Testing, Personalized Experiences, and Effortless Onboarding

TUSHY switched Alia when Amped was discontinued. The upgrade opened new optimization opportunities that the team didn’t previously have access to.

The power to A/B test everything! From copy and images to time delays, opt-out placement, and beyond!

Here's what made the difference:

The transition to Alia was seamless, requiring little lift from the TUSHY team.

With Alia, the brand finally gained the testing flexibility it needed. The team began experimenting with copy, imagery, time delays, opt-out placement, incentives, and more.

Alia’s Smart Testing & Smart Triggering made TUSHY’s popups more relevant and less intrusive, leading to more positive customer interactions.

TUSHY also integrated surveys and quizzes to learn more about visitor behavior and preferences, with better data quality than before.

"Alia has helped us gather richer, more actionable data by making it easier to capture customer intent in real time."
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More Engaged Leads, Stronger Conversions, and Better Data

Key Performance Metrics

Lead Quality:

More intentional, higher-quality leads entering the funnel through Alia’s optimized popups.

Engagement Lift:

Popups generated higher click-through rates, more sign-ups, and stronger interaction across the board.

Conversion Impact:

High-intent leads captured through Alia translated into stronger downstream conversion rates.

Revenue Growth:

Improved popup performance and higher-quality leads boosted revenue from email sign-ups.

With Alia’s popups, we saw a noticeable lift in engagement, higher click-through rates, more sign-ups, and better overall interaction… Higher-quality leads have translated into stronger conversion rates down the funnel"

Additional Benefits

  • High-Intent Shoppers: Alia attracts visitors who are more ready to buy and more eager to hear from the brand.
  • Stronger Email Funnel: Better leads resulted in improved performance at every stage of the email lifecycle.
  • Smarter Popup Strategy: Optimized timing, messaging, and targeted popup variations improved engagement and conversions.
  • Personalized Experiences: Surveys and quizzes enabled more tailored product recommendations for each shopper.
  • More Relevant Data: Customer-specific insights helped TUSHY deliver a more customized and effective shopping experience.

“We use it to collect customer-specific data, which helps us deliver more personalized product recommendations for each individual shopper.”

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Join brands like TUSHY that use Alia to turn popups into customer education, richer data, and high-intent conversions — without the manual work.

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