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Urban Smokehouse

How Urban Smokehouse Generates $100K+ in Additional Monthly Sales with Alia

Urban Smokehouse, a direct-to-consumer barbecue brand, turned to Alia to improve its popup funnel. Within weeks, they achieved a 9.5% sign-up rate, added over $100K in attributable monthly sales, and saw a 187% lift in popup conversions.

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$100K+
Additional monthly attributable sales
9.5%
Popup sign-up rate (vs. 3.3% prior)
+187%
Increase in sign-up rate
20%
Same-session purchase rate

“The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

Simply put the popup works better than anything else out there.

Andrew Buehler
CEO & Founder
Urban Smokehouse

The Challenge

Stagnant Sign-Ups and Low Revenue Contribution

  • Previous custom popup delivered only ~3.3% opt-in rate.
  • Responsible for just ~10% of new sales despite significant traffic.
  • Felt “ubiquitous” and undifferentiated compared to competitors.
  • Needed better conversion mechanics to highlight their story and reward new customers.

“Klaviyo’s popup offers very little customization, and it’s very basic. We wanted something that was a little more powerful and that would do a better job of educating our customers.”

Andrew Buehler
CEO & Founder, Urban Smokehouse

“The customer support/team provided the level of service and timely responses you would expect of a 5-star resort.”

Solution – Hello Alia

A Smarter Funnel, Hands-Off Optimization

  • Alia’s popup rewarded shoppers for engaging with the Urban Smokehouse story.
  • Visitors watched a quick brand video, answered a survey, and unlocked discounts.
  • Step-by-step funnel combined education + urgency:
    • 5% off after 30 seconds of learning.
    • Option to continue for another 30 seconds to unlock full 10% off.
    • Unique discount codes with 30-min expiry → urgency to convert.
  • White-glove onboarding → live within hours, optimized weekly.

“I originally hesitated when hearing about Alia, as I’ve always designed websites to get you to the cart/buy now button as quickly as possible. A popup that forced customers to read or watch something over time, and often had multiple steps, was counter to my beliefs.”

“After hearing about some of Alia’s success with existing customers I decided to give them a chance. [...] Within a few weeks our popup went from an insignificant portion of our revenue to a major portion of it. I went from a disbeliever of its success to an advocate of it within 3 weeks.”

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$100K+ Monthly Sales, 187%
More Sign-Ups, 20% Same-Session Purchases

Key Performance Metrics

Attributable Sales:

$105,763 vs. $5,492 prior (21x increase)

Sign-Up Rate:

9.5% vs. 3.3% prior (+187%)

Monthly Impact:

$100K+ incremental sales

Conversion Rate:

20% same-session purchase rate

“Bar none the best popup in the game. Our store went from a custom popup that attributed to sub 10% of sales to Alia which now accounts for 1/3 of monthly revenue and over $100k in sales.”

Additional Benefits

  • Trust-building: Popup highlighted the founder’s story, not just discounts.
  • Urgency-driven conversions: Expiring codes increased speed to checkout.
  • Ongoing optimization: Dedicated CSM + weekly reporting improved results month over month.
  • Category differentiation: Funnel stood out vs. traditional “static” popups.

“ We are in our second month of use and the performance of the popup seems to improve every week. Can not recommend the product or team more!”

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