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Urban Smokehouse

How Urban Smokehouse Generates $100K+ in Additional Monthly Sales with Alia

Urban Smokehouse, a direct-to-consumer barbecue brand, turned to Alia to improve its popup funnel. Within weeks, they achieved a 9.5% sign-up rate, added over $100K in attributable monthly sales, and saw a 187% lift in popup conversions.

$100K+
Additional monthly attributable sales
9.5%
Popup sign-up rate (vs. 3.3% prior)
+187%
Increase in sign-up rate
20%
Same-session purchase rate

The transition process could not have been easier! The team at Alia was great at managing the process and worked with myself and our designer to make sure everything was looking and sounding like we wanted it to.”

TL;DR

The Full Story in 60 Seconds

Simply put the popup works better than anything else out there.

Andrew Buehler
CEO & Founder

CHALLENGES

$100K+ Monthly Sales, 187%
More Sign-Ups, 20% Same-Session Purchases

Key Performance Metrics

Attributable Sales:

$105,763 vs. $5,492 prior (21x increase)

Sign-Up Rate:

9.5% vs. 3.3% prior (+187%)

Monthly Impact:

$100K+ incremental sales

Conversion Rate:

20% same-session purchase rate

“Bar none the best popup in the game. Our store went from a custom popup that attributed to sub 10% of sales to Alia which now accounts for 1/3 of monthly revenue and over $100k in sales.”

Additional Benefits

  • Trust-building: Popup highlighted the founder’s story, not just discounts.
  • Urgency-driven conversions: Expiring codes increased speed to checkout.
  • Ongoing optimization: Dedicated CSM + weekly reporting improved results month over month.
  • Category differentiation: Funnel stood out vs. traditional “static” popups.

We are in our second month of use and the performance of the popup seems to improve every week. Can not recommend the product or team more!”

Your Success Story
Starts Here

Join high-growth brands like Urban Smokehouse using Alia’s optimized popup experiences to boost sales, engage customers, and turn browsers into buyers.