1. Reputation & Support
| Feature |
Alia |
Justuno |
| User ratings |
4.9/5 (100+ reviews on Shopify App Store) |
4.6/5 (674 reviews on Shopify App Store) |
| Common praise points |
"Actually works" simplicity; fast ROI (days not months); genuine education-first approach; white-glove support; "set it and forget it" AI optimization |
Powerful onsite promo engine; deep targeting options; strong conversion lift; hands-on managed services; highly responsive expert support |
| Support channels |
White-glove onboarding, live chat, Slack channel access, and a dedicated Customer Success Manager (CSM) acting as part of the team |
Onboarding manager plus chat, email, and Zoom support; strongest support access on paid tiers |
| User critiques |
Shopify-exclusive platform; better suited for established brands than early-stage stores |
Clunky editor; glitches and unsaved changes; popups failing to display or deactivate; uneven support for smaller accounts; billing frustrations |
| Onboarding experience |
Hands-on setup assistance included for all users to ensure proper implementation from day one |
White-glove onboarding with dedicated strategists, bi-weekly optimization, and custom campaign guidance via Managed Services |
| Retention & migration |
High stickiness with 3–5x ROI reported long-term; heavy migration from Klaviyo, Privy, and Justuno seeking better conversion without discounts |
Consistent long-term lift; brands report ~135% revenue increase in year one with ongoing optimization driving continued gains |
Justuno is favored by larger brands for its proven revenue lift and deep optimization potential. Users highlight its strong performance over time and hands-on managed services, though some note that maintaining results often requires ongoing oversight and technical support due to editor glitches.
Alia, meanwhile, is consistently praised by Shopify merchants for delivering fast, measurable ROI (3-5x) and effortless optimization. Users love its white-glove onboarding and personalized support provided to all users, making it the smarter, simpler choice for Shopify growth without the manual setup.
"The customer support/team provided the level of service and timely
responses you would expect of a
5-star resort."
—Urban Smokehouse team
2. Design, Templates, & Performance
| Feature |
Alia |
Justuno |
| Template library |
100+ production-ready, conversion-focused templates designed for storytelling and education |
Designer pre-built templates for subscriber goals, segmentation, and holidays |
| Site speed impact |
Zero-lag loading. Built specifically for Shopify to load instantly without slowing down store performance. |
Robust enterprise-grade platform supporting rich media and custom workflows; may require setup to keep performance optimal |
| Customization options |
Custom fonts, code, translation, localization, and advanced triggers for Shopify stores |
Hundreds of CSS properties, fully responsive designs, advanced segmentation, and personalization |
| Mobile experience |
Popup templates and new projects are desktop, tablet, and mobile-friendly by default. |
Responsive design across popups, banners, and widgets; mobile-friendly with best practices for exit intent |
| Analytics & tracking |
Conversion-focused analytics that track revenue impact and performance lift |
Comprehensive analytics including campaign performance, workflows, visitor profiles, and step-level popup analysis |
Justuno provides designer templates and responsive designs with high creative control via hundreds of CSS properties. It features comprehensive analytics for deep tracking, though its enterprise-grade platform may require manual setup to maintain site performance.
Alia offers 100+ Shopify-specific templates with zero-lag loading and mobile-friendly localization. It tracks revenue impact without slowing down the site and is designed for merchants treating popups as a revenue channel through creative offers like “scratch-to-win” and “mystery box” discounts.
Nakie saw 600% improvement in email capture and $5.8M in sales after switching to Alia
35%
PEAK EMAIL OPT-IN RATE (UP FROM 5-6%)
600%
IMPROVEMENT IN EMAIL CAPTURE
$5.8M
IN ATTRIBUTED SALES
Dean Leibbrandt
Co-Founder of Nakie
“
"We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months."
2
Launch first popup in 5 minutes
3. Automation & AI features
| Feature |
Alia |
Justuno |
| Testing & variants |
Automated A/B testing. AI generates and tests multiple popup variants, automatically shifting traffic to the winner |
A/B and multivariate testing tools are available; however, tests are user-configured rather than AI-generated |
| Smart triggers |
AI-powered. System learns from traffic and behavior to trigger popups at the exact moment a user is most likely to convert |
Behavioral targeting and real-time segmentation via workflows, including 60+ triggers based on visitor behavior |
| Optimization model |
Self-Improving. Continuous learning loop that optimizes content and popup timing without manual intervention. |
AI-powered product recommendations and real-time targeting that require manual setup of rules, segments, and workflows |
| Content intelligence |
Optimizes for brand story and conversion (zero-party data capture) rather than just discount codes. |
Dynamic content personalization driven by visitor profiles and segmentation rules to adjust onsite experiences |
Justuno gives enterprise teams granular control via 60+ behavioral triggers and manual A/B testing. It's great for building complex, multi-channel journeys and highly personalized experiences, though the manual setup and rule-building mean you'll need to stay hands-on to keep things optimized. (If the hands-on complexity and manual rule-building feel like too much overhead, we've compiled a list of the top Justuno alternatives worth considering.)
Alia offers a hands-off, self-improving system that uses AI to find the perfect moment to convert users. You get the benefit of automated testing that picks winners for you and zero-party data capture that builds brand value—all without the manual heavy lifting. It’s the move if you want intelligent performance without the complexity.
"
Alia gave us the power to A/B test everything…
Personalized triggers made popups feel more relevant and less intrusive… Access to conversion, AOV, and orders data has made decision-making so much faster.
Andrea Haynes
Retention Marketing Manager at Portland Leather
Curious on how to use AI for dropshipping? Read our expert guide here.
4. Data Collection & Integrations
| Feature |
Alia |
Justuno |
| Data collection |
Zero-party data capture. Uses mini-quizzes and interactive flows to capture customer preferences (shopping goals, interests) alongside capturing emails. |
Behavioral & profile data. Captures visitor behavior and profile data including custom properties, segments, and quiz responses |
| Targeting precision |
AI-predicted. Targets based on behavioral cues and predicted intent, plus standard page/geo rules |
Robust segmentation. Offers 60+ triggers and behavioral targeting rules to refine steps in the customer journey |
| ESP/SMS platforms |
Supports Klaviyo, Yotpo, Attentive, Omnisend, Sendlane, One Text, Contlo |
Supports syncing data to platforms like Klaviyo, Omnisend, and Postscript via manual workflows |
| Analytics & tools |
Yotpo, Ground AI, Black Crow AI, Fermat |
Integrates with GA4, GTM, and wider MarTech for audience sync and conversion automation |
| Visitor management |
Smart suppression. Recognizes existing subscribers (via cookies/ESP data) to prevent annoying popup spam |
Workflow visibility. Manages popup visibility and frequency through behavioral segments and identity-based workflows |
| Best for |
Shopify brands prioritizing zero-party data, deep native integrations, and education-led signup flows |
Businesses needing granular behavioral targeting and complex, manual personalization across platforms |
Justuno excels in granular behavioral targeting and multi-platform data syncing, offering 60+ triggers and comprehensive analytics (campaign, workflow, and visitor profiles) for brands needing deep manual control. Its broad integration ecosystem and heavy segmentation provide technical oversight across visitor profiles and multi-step journeys.
Alia, in contrast, focuses on automated zero-party data capture and native Shopify performance. It streamlines the experience with conversion analytics, smart suppression, and AI-predicted targeting, providing an efficient solution for Shopify merchants who prioritize speed, deep native integrations, and educational signup flows.
"
"Alia has helped us gather richer, more actionable data by making it easier to capture customer intent in real time."
“We use it to collect customer-specific data, which helps us deliver more personalized product recommendations for each individual shopper.”
5. Pricing & Scalability
| Feature |
Alia |
Justuno |
| Pricing model |
Plans start at US $100/month (up to 20k visitors) |
Visitor-based pricing tiers starting at $39/month |
| Trial options |
14-day free trial with full feature access |
Always Free plan available up to 2,000 visitors/month with basic features |
| Usage limits |
Pricing based on monthly unique visitors; higher tiers available |
Visitor limits with feature restrictions on lower tiers |
| Best for |
Shopify merchants wanting predictable, all-in-one pricing |
Businesses needing visitor-based growth options with free entry and scalable tiers |
Justuno wins on accessibility. With a free plan for up to 1,000 visitors and entry pricing at $25/month, it is the logical choice for budget-conscious businesses. However, basic features are limited to lower tiers, and costs scale based on visitor or pageview limits, meaning full functionality requires higher-priced plans.
Alia wins on predictability. While starting at $100/month, it offers a transparent, all-in-one model with full feature access from day one. It is designed for Shopify merchants who want a clear cost-to-performance ratio based on unique visitors without the complexity of tiered feature locks or usage-based limits.
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