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Finding a popup app for email and SMS capture isn't hard, but finding one that doesn't annoy your customers or tank your site speed is quite a feat. To separate the popup tools that drive revenue from the ones that just create "bloat," we looked at three non-negotiable criteria:
- Popup apps that protect your site speed
- Have beautiful, high-converting popup templates ready to go
- Used by 8-figure brands who’ve pre-qualified the apps for you
P.S., We know we have a horse in this race, so we spent hours researching the best popup tools and analyzing user sentiment across platforms like Reddit, G2, Shopify marketplace reviews and Shopify forums to arrive at our findings.
Ready? Let’s go!
(TL;DR) Shopify Popup Apps at a Glance
Note: The features, pricing, and details mentioned for each product are as of January 2026, and may have changed since then.
1) Alia Popups - The app of choice for Shopify’s President & ambitious shopify brands
4.9/5 (100+ reviews)
When the Shopify President's own brand (Firebelly Tea) picks an email capture app, you pay attention. When brands like Nike Strength, Vessi, Patrick TA, and Hexclad are also using it? That's not a coincidence, that's a pattern.
Alia isn't trying to be everything for everyone. It's built exclusively for Shopify merchants who are tired of mediocre opt-in rates and want popups that actually convert. We're talking 15-35% average opt-in rates, not the 2-8% you're probably getting now.
Alia vs. Traditional Popup Apps
Want to squeeze even more performance out of those variants? Check out our guide on how to write high-converting popup messages (+ examples) that convert browsers into buyers.
Key Features
- AI-Driven A/B Testing: Automatically generates and tests multiple popup variants without requiring manual input or coding skills. Want to squeeze even more performance out of those variants? ☝️ Check out our guide on how to write high-converting popup messages (+ examples).
- Smart triggering technology: Learns from visitor behavior to display popups at the perfect moment, dramatically improving engagement rates.
- Brand storytelling popups: Educate visitors while collecting zero-party data, creating more qualified leads that convert at higher rates.
- Auto-apply discount codes: Eliminates a major friction point at checkout that traditional popups miss.
- Advanced analytics dashboard: Tracks opt-in rates, conversion rates, and revenue impact for true ROI measurement.
Cases where Alia Popups are being used by Shopify brands
1. Firebelly Tea by Shopify’s President boosted purchase rate from 14% to 36%
Firebelly Tea’s mystery discount tiles turn email capture into a game. Visitors pick a tile to reveal their discount, which drove 2× more sign-ups and $13K incremental revenue.
2. Nike Strength’s Dream Gym Giveaway using Alia
Instead of leading with a discount, Nike Strength hooks visitors with a giveaway, which way more exciting than "10% off your first order."
To enter, visitors answer "What are you shopping for?" with options like Dumbbells & Plates, Equipping My Facility, Apparel & Hats, or Building My Home Gym.
This does double duty: it feels like part of the giveaway experience, but it's actually segmenting their list in real-time. Now they know who's a casual browser looking at hats versus who's building out a full home gym, or even a facility buyer who might be worth a direct sales conversation.
3. Hostage Tape switched from Klaviyo popups and saw 245%+ increase in welcome flow revenue
Hostage Tape’s free product offer ("You've Got Free Tape") beats a generic discount. First asks "Who are you shopping for?" (Myself vs. Someone Else) to identify buyers vs. gift-givers.
Then captures email with social proof ("Trusted by 100,000+ Mouthbreathers"). Simple two-step flow, but the segmentation data powers personalized follow-ups that actually convert.
If you want to see more popup examples in action, check out more of our success stories with some of the biggest brands on the planet like Patrick TA, mindbodygreen, and Vessi.
Alia’s pricing (free for up to 30 days)
☝️ If you're just getting started, here's a step-by-step guide on how to add popups on Shopify in under 10 minutes!
Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months.
We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing.
2) OptiMonk - Versatile Popup Platform with Extensive Use Cases
4.8/5 (450+ reviews)
OptiMonk is a comprehensive popup and onsite conversion platform designed to supercharge list building, sales, and customer engagement for ecommerce brands. With over 30 branded use cases and 150+ templates, it offers a versatile solution for merchants looking to maximize both subscriber growth and revenue.
Key Features
- Google-optimized CDN technology: Ensures lightning-fast popup load times with minimal SEO impact, addressing a common pain point with popup tools.
- Extensive template library: 150+ designs covering 30+ use cases from list building to cart abandonment and seasonal promotions.
- Smart product recommendations: Dynamically suggest related items based on browsing behavior, increasing average order value.
- Auto discount apply feature: Eliminates forgotten codes at checkout, reducing cart abandonment and friction points.
- White-glove onboarding: Makes switching from other platforms smooth and hassle-free for new users.
OptiMonk offers a free plan, but pricing starts at $29/month
Considerations before going with OptiMonk
While OptiMonk offers an impressive feature set, some advanced personalization and gamification features may require a learning curve. The platform focuses primarily on popups, with limited information about broader omnichannel capabilities like web push notifications.
More:
3) Wisepops - Multi-Channel Engagement Platform with Advanced AI Features
4.6/5 (50+ reviews)
Wisepops positions itself as a multi-channel website engagement platform that goes beyond standard popups. The platform combines popups, in-page embeds, notification feeds, and browser push notifications to create a comprehensive conversion optimization solution for ecommerce and content-rich websites.
Key Features
- Unified platform: Integrates popups, feeds, embeds, and push notifications in one solution, eliminating the need for multiple tools.
- AI-powered product recommendations: Boost purchase intent and cross-sells, increasing average order value beyond simple email capture.
- Experimentation suite: A/B testing and control groups provide accurate measurement of true conversion lift.
- Dynamic content personalization: Tailors messaging in real-time based on user behavior and preferences.
- Strong integration ecosystem: 100+ connections to major ecommerce platforms and marketing tools.
Pricing starts at €99/month
Considerations before going with Wisepops
Wisepops' pricing structure may be a concern for smaller merchants, with the Essential plan starting at €99/month and limited to just 2 websites with basic support. Advanced AI and testing features are only available on the premium Intelligence tier with custom pricing.
Additionally, some features like deep JS customization may require developer assistance, making it less accessible for non-technical users.
More:
- Read our in-depth buyer guide: Alia or Wisepops?
- We Reviewed 12 Top Wisepops Alternatives - Here's #1
4) Justuno - Comprehensive Onsite Marketing Automation Platform
4.6/5 (750+ reviews)
Justuno is a robust marketing automation platform that goes beyond basic popups to offer a complete onsite conversion solution. It provides hyper-personalized pop-ups, quizzes, surveys, embedded experiences, and AI product recommendations to maximize conversion rates and AOV.
Key Features
- Powerful workflow automation builder: Enables sophisticated customer journeys and personalized website interactions.
- Comprehensive personalization tools: Covers popups, quizzes, surveys, and landing pages in one integrated platform.
- Real-time segmentation: Adaptive messaging improves targeting precision based on visitor behavior.
- Deep integration capabilities: Connects with major ESPs, SMS platforms, and ad networks for synchronized multi-channel campaigns.
- Email and SMS verification: Prevents fake signups and improves list quality for better marketing outcomes.
Justuno offers a free plan, but pricing starts at $39/month
Considerations before going with Justuno
While Justuno offers a free plan, the 2,000 monthly visitor limit is quite restrictive for growing businesses. More advanced features like custom segmentation and workflow automation require higher-tier plans, starting at $99/month. The platform's comprehensive nature also means there's a steeper learning curve compared to simpler popup solutions, potentially requiring more time investment for setup and optimization.
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5) Klaviyo - Email Marketing Platform with Integrated Popup Forms
4.7/5 (2000+ reviews)
aliapopups
Klaviyo's popup and web form builder is part of its broader email and SMS marketing platform, providing a seamless solution for capturing leads and nurturing them through personalized messaging. Its forms are designed to support multi-channel growth with deep targeting options and data integration.
Key Features
- Seamless email platform integration: Eliminates the need for third-party connections between popup forms and email marketing.
- Shop Pay field pre-filling: Streamlines signup flows and improves SMS capture rates for Shopify store owners.
- Extensive targeting options: Includes segments, location, cart value, and UTM parameters for precise audience targeting.
- Custom form fields: Dropdowns, countdowns, and radio buttons enrich customer profiles with zero-party data.
- AI-powered form timing: Shows popups at the optimal moment based on user behavior and engagement signals.
PS., If you want to learn how 8-figure brands integrate Alia Learn with Klaviyo, read our guide here.
Klaviyo offers a free plan, and pricing starts at $45/month
Considerations before going with Klaviyo
Klaviyo's pricing scales with your contact list size, which can quickly become expensive as your subscriber base grows. The platform focuses primarily on email and SMS marketing, with popups being a supplementary feature rather than a core offering. This means it lacks some of the advanced popup customization and optimization features found in dedicated popup platforms.
Additionally, Klaviyo's popup designs are more limited and functional compared to specialized popup tools.
Klaviyo’s pop-up design was limited...
"While we were getting good email subscribers, we felt like we were missing the mark on optimizing conversions. With Alia, we’re filling the funnel with real buyers, not just passive subscribers. That’s what makes the difference for a retention-focused brand like ours.”
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6) Privy - Shopify-Focused Email & SMS Marketing with Popup Tools
4.5/5 (4800+ reviews)
Privy combines email and SMS marketing with intuitive list growth tools specifically designed for Shopify merchants and direct-to-consumer brands. The platform focuses on capturing high-quality leads through popups, flyouts, banners, and gamification elements while providing personalized coaching for optimization.
Key Features
- Seamless Shopify integration: One-click signup and deep platform integration for easy setup and contact sync.
- Unified marketing platform: Combines email and SMS marketing with list growth tools in one solution for simplified management.
- Multi-step popups: Support simultaneous email and SMS capture to grow both channels efficiently.
- Personalized coaching: Dedicated success managers provide tailored strategy support for growth.
- Extensive gamification options: Spin-to-win wheels increase subscriber engagement and conversion rates.
Pricing starts at $30/month
Considerations before going with Privy
Privy's SMS marketing capabilities are initially limited to US and Canadian phone numbers, which may be restrictive for international brands. The pricing structure scales based on contact list size, potentially becoming expensive as your subscriber base grows.
Additionally, dedicated coaching and success manager support are typically only available once you reach higher contact volumes (9,000+), leaving smaller merchants with more standard support options.
More:
7) Popupsmart - AI-Powered Popup Builder with Extensive Templates
4.6/5 (20+ reviews)
Popupsmart is a no-code, AI-powered popup builder designed to increase ecommerce sales and grow email lists quickly and efficiently. It offers over 500 ready-made templates and an AI popup creator that generates fully designed popups from a simple text prompt.
Key Features
- AI-powered popup generator: Creates fully designed, ready-to-publish popups in seconds from a simple text prompt.
- Massive template library: 500+ responsive designs covering diverse ecommerce use cases and scenarios.
- Advanced audience targeting: Rules for exit intent, scroll depth, traffic source, geo-targeting, and visitor segmentation.
- CRM-integrated A/B testing: Provides informed optimization based on real performance metrics.
- Flexible team collaboration: Supports multi-site management for agencies and larger merchants.
Popupsmart offers a free plan, but pricing starts at $39/month
Considerations before going with Popupsmart
While Popupsmart's AI popup builder is impressive, it may require human tuning to match your brand voice precisely. The platform's email quota limits could constrain larger mailing list growth without upgrading to higher-tier plans.
Additionally, premium features like campaign filing and advanced team management are only available on more expensive plans, and pricing scales with pageviews and email quota, potentially becoming costly for high-traffic sites.
Read more: We Compared Popupsmart Alternatives - Here's #1
8) WooHoo - Gamified Popup Platform for Interactive Lead Generation
4.7/5 (200+ reviews)
WooHoo specializes in gamified email popup experiences designed to rapidly grow subscriber lists and increase engagement. By turning standard popups into interactive games like spin wheels and card games, WooHoo leverages consumer psychology to boost conversion rates and make the signup experience more enjoyable.
Key Features
- Engaging gamified popup games: Wheel of Coupons, Card Dance, Pick A Gift, and Reel of Coupons drive higher engagement than standard forms.
- Detailed game customization: Control over discount amounts and winning probabilities for each game element.
- Exit-intent triggered games: Help reduce cart abandonment by offering timely incentives to hesitant shoppers.
- Built-in autoresponder: Automatically delivers coupon emails after subscription, streamlining the follow-up process.
- Fraud protection system: Ensures valid entries and coupon redemptions, protecting your promotions from abuse.
🎰 Why does gamification work so well? Steal these 7 spin-the-wheel popup examples worth copying to see the psychology in action.
WooHoo offers a 7-day free trial, but pricing starts at $29/month
Considerations before going with WooHoo
WooHoo focuses exclusively on gamified email popups, lacking the broader marketing automation features of Wisepops. The platform doesn’t offer SMS capture capabilities and impression limits may constrain larger, high-traffic sites on lower plans.
9) Poptin - User-Friendly Popup Builder for Quick Implementation
4.9/5 (200+ reviews)
Poptin offers a straightforward popup and form builder aimed at digital agencies, marketers, bloggers, and ecommerce site owners. With its drag-and-drop editor and extensive template library, it provides an accessible solution for increasing visitor engagement and growing email lists without requiring coding skills.
Key Features
- Diverse popup formats: Lightbox, floating bars, full-screen overlays, slide-ins, and gamified popups for varied use cases.
- Advanced triggering system: Exit intent, time delay, scroll depth, and traffic source for optimal timing and relevance.
- Automated email responders: Send welcome emails, thank-you messages, coupon codes, or download links immediately after subscription.
- Quick A/B testing setup: Easily compare different popup designs, timing, and messaging to identify the best performers.
- Extensive integration options: 50+ native connections and 1,500+ via Zapier/Integromat for seamless workflow automation.
Poptin offers a free plan, but pricing starts at $25/month
Considerations before going with Poptin
Poptin's free plan is quite limited with just 1,000 monthly visitors and includes branding, making it suitable only for very small websites or testing. The platform lacks advanced AI personalization and revenue attribution features found in some competitors, which may limit optimization capabilities. Additionally, premium support is reserved for the highest-tier Agency plan.
We always cared about the customer journey,, and Alia’s the first tool that actually let us design one
"What are you interested in? Beach hammock, picnic blanket, backpack…”, and use those responses to send more relevant emails later. We’re not sending someone interested in the hammock a picnic blanket email"
More:
10) HelloBar - Fast-Deploying Popup Solution with Strong Monetization Features
4.7/5 (20+ reviews)
Hello Bar is a widely-used popup builder focused on converting visitors into leads, email subscribers, and customers through highly targeted and visually appealing pop ups. With special features for media sites and professional services, it offers advanced targeting, monetization capabilities, and inline calls to action for non-disruptive engagement.
Key Features
- Precision targeting system: Page, visitor behavior, and content-based targeting ensures precise messaging to the right audience.
- Publisher monetization features: Tailored specifically for media and blogs to drive affiliate revenue and build loyal readership.
- Inline content CTAs: Can be embedded within content to increase engagement without disrupting the user experience.
- GDPR-compliant controls: Built-in privacy features maintain regulatory compliance across markets.
- Fast deployment tools: Intuitive setup and AI-powered assistance for quick implementation
Pricing starts at $39/month
Considerations before going with HelloBar
HelloBar's pricing structure ties popup view limits to specific tiers, which could become restrictive for high-traffic websites without upgrading. Some advanced AI and automation features may require additional service or plan upgrades. Users have also mentioned experiencing slow response times from support.
Alia’s popup works better than , anything else out there.
"The customer support/team provided the level of service and timely responses you would expect of a 5-star resort. I was shocked to see how much traction the pop up had out the gate."
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Curious about the full transformation? Urban Smokehouse generates an additional $100,000+ monthly with Alia — and they started seeing results immediately.
11) Picreel - Fast Setup Popup Builder with Extensive Integrations
4.7/5 (10+ reviews)
Picreel offers a fast, easy to use app designed to boost leads, conversions, and sales through highly targeted offers. With features like exit-intent popups, A/B testing, and real-time analytics, it helps convert more visitors into customers while reducing cart abandonment and increasing average order value.
Key Features
- Quick installation process: 10-second setup with a simple copy-paste code snippet, ideal for non-technical users.
- Diverse popup formats: Lightbox, nanobars, exit surveys, video pop ups, and more for varied engagement strategies.
- Massive integration ecosystem: 700+ connections to CRMs, email marketing tools, eCommerce platforms, and Zapier.
- Multi-factor targeting system: Based on referral source, page content, time on site, device type, and visitor status.
- 24/7 support availability: Customer assistance via phone, chat, and email with a dedicated success team.
Picreel offers a free plan, but pricing starts at $19.99/month
Considerations before going with Picreel
While Picreel offers a free plan, advanced features and premium support are reserved for paid plans. The platform's Shopify app experience is currently limited and pending updates, which may affect integration quality for Shopify merchants.
Additionally, users needing highly customizable popups might face a learning curve, and pricing can increase steeply for high-traffic websites, especially on the Enterprise plan.
While Picreel offers a generous free plan, advanced features and premium support are reserved for paid plans. The platform's Shopify app experience is currently limited and awaiting updates. Additionally, users needing highly customized campaigns may face a learning curve with the platform.
The Verdict: Which OptiMonk Alternative Should You Choose? (Our Top 3 Picks)
After thoroughly testing 11 best Shopify popup apps, here are our top recommendations:
- Alia - The clear winner for Shopify stores serious about maximizing opt-in rates and revenue. Its AI-powered testing, educational capabilities, and impressive results (15-35% opt-in rates) make it the standout choice for merchants who want both quantity and quality in their email acquisition. The dedicated Shopify focus means better integration and performance than multi-platform alternatives.
- OptiMonk - An excellent all-around popup solution with impressive versatility and performance optimization. The free plan makes it accessible to businesses of all sizes, while its CDN technology ensures minimal impact on site speed.
- Wisepops - Best for merchants wanting a unified engagement platform beyond just popups. The combination of popups, notification feeds, and push notifications creates a comprehensive conversion ecosystem, though at a higher starting price.
Your choice ultimately depends on your specific needs: if maximizing Shopify conversions is your priority, Alia delivers the best results. For budget-conscious merchants wanting solid performance, OptiMonk offers excellent value. And for those seeking a multi-channel approach, Wisepops provides the most comprehensive engagement toolkit.
Ready to level up your popup strategy? Start with 9 killer eCommerce popup examples (with results) and how to create popup surveys users will actually answer for a complete conversion optimization toolkit.
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