1. Reputation & Support
| Feature |
Alia Popups |
Popconvert |
| User Ratings |
4.9/5 (100+ reviews on Shopify App Store) |
4.7/5 (50+ reviews) |
| Common Praise Points |
"Actually works" simplicity; fast ROI (days not months); genuine education-first approach; white-glove support; "set it and forget it" AI optimization |
Gamified lead capture (roulette, scratch cards); responsive support; interactive engagement. |
| Support Channels |
White-glove onboarding, live chat, Slack channel access, and a dedicated Customer Success Manager (CSM) who acts like "part of the team." |
Self-serve focus with documentation; support via chat, email, phone, and FAQs. |
| User Critiques |
Shopify-exclusive platform; catered toward established brands rather than early-stage stores. |
UI polish issues; setup friction/learning curve; manual A/B testing requires constant adjustment. |
| Onboarding Experience |
Hands-on setup assistance included for all users to ensure proper implementation from day one. |
Designed for self-service with first campaigns live in under 5 minutes; no developer or coding required. |
| Retention & Migration |
High stickiness with 3-5x ROI reported long-term. Heavy inflow of users switching from Klaviyo, Privy, and Justuno seeking better conversion without discounts. |
Effective for short-term promos; often used as a supplemental tool rather than a primary platform replacement. |
Popconvert is highly rated for its specialized interactive mechanics, providing a robust toolkit for brands that want to drive engagement through gamified lead capture. It is a flexible, multi-platform option best suited for teams that prefer manual control over their campaign logic and are looking for an effective supplemental tool to boost short-term promos.
Alia is praised for acting as a self-optimizing partner that minimizes the merchant's workload. Reviews highlight its AI-driven automation and white-glove onboarding as key differentiators that drive fast, sustainable ROI. For Shopify brands that want a "set-and-forget" engine where the system and a dedicated support team actively manage performance, Alia’s high-touch, long-term model offers superior compounding value.
"The customer support/team provided the level of service and timely
responses you would expect of a
5-star resort."
—Urban Smokehouse team
2. Design, Templates, & Performance
| Feature |
Alia Popups |
Popconvert |
| Template Library |
100+ production-ready, conversion-focused templates designed for storytelling and education. |
Gamified experiences including roulette, scratch cards, and treasure hunts. |
| Site Speed Impact |
Zero-lag loading. Built specifically for Shopify to load instantly without slowing down store performance. |
Speed-optimized script. Uses a JavaScript-based script optimized for speed and "Google Page Speed-friendly performance". |
| Customization Options |
Custom fonts, code, translation, localization and advanced triggers for Shopify stores. |
Visual customization + gamification. Controls for prize logic, visuals, and behavior-based conditions. |
| Mobile Experience |
Popup templates and new projects are desktop, tablet, and mobile-friendly by default. |
Popups and bars can be configured using display rules and triggers that support use across different devices. |
| Analytics & tracking |
Conversion-focused analytics that track revenue impact and performance lift. |
Built-in performance tracking and A/B testing; supports analytics integrations such as Google Analytics 4. |
Popconvert focuses on gamified engagement, utilizing interactive mechanics like roulette, scratch cards, and treasure hunts for lead capture. Using a JavaScript-based script optimized for Google Page Speed, it offers manual control over prize logic and behavior-based triggers. It is a flexible, multi-platform choice for teams wanting hands-on customization for short-term promotional campaigns.
Alia prioritizes site health with zero-lag loading. It is built for merchants who treat popups as a revenue channel, using creative offers like “scratch-to-win” and “mystery box” discounts without compromising speed. With 100+ production-ready templates, it tracks revenue impact and performance lift directly within the platform.
Nakie saw 600% improvement in email capture and $5.8M in sales after switching to Alia
35%
PEAK EMAIL OPT-IN RATE (UP FROM 5-6%)
600%
IMPROVEMENT IN EMAIL CAPTURE
$5.8M
IN ATTRIBUTED SALES
Dean Leibbrandt
Co-Founder of Nakie
“
"We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months."
2
Launch first popup in 5 minutes
3. Automation & AI features
Popconvert relies on manual intervention and manual A/B groups, which requires teams to actively manage and tune campaign logic to see improvements, offering granular manual control for those who want to oversee every step of a gamified flow. (If the manual setup and ongoing tuning feel like too much overhead, we've compiled a list of the top Popconvert alternatives worth considering.)
Alia shifts the burden to the system through automated A/B testing where AI generates and tests multiple variants to automatically shift traffic to the winner, providing a self-improving model that optimizes rather than just deploys.
"
Alia gave us the power to A/B test everything…
Personalized triggers made popups feel more relevant and less intrusive… Access to conversion, AOV, and orders data has made decision-making so much faster.
Andrea Haynes
Retention Marketing Manager at Portland Leather
Curious on how to use AI for dropshipping? Read our expert guide here.
4. Data Collection & Integrations
| Feature |
Alia Popups |
Popconvert |
| Data Collection |
Zero-party data capture. Uses mini-quizzes and interactive flows to capture customer preferences (shopping goals, interests) alongside capturing emails. |
First-party capture through interactive/gamified experiences, collecting user actions and submissions. |
| Targeting Precision |
AI-Predicted. Targets based on behavioral cues and predicted intent, plus standard page/geo rules. |
Behavior-driven rules. Uses rules and behavior conditions to trigger experiences based on interactive logic. |
| ESP/SMS Platforms |
Supports Klaviyo, Yotpo, Attentive, Omnisend, Sendlane, One Text, Contlo. |
Mailchimp explicitly supported; other ESP/CRM tools are referenced but not consistently enumerated. |
| Analytics & Tools |
Yotpo, Ground AI, Black Crow AI, Fermat. |
Google Analytics 4 (GA4); limited third-party tool integrations. |
| Visitor Management |
Smart Suppression. Recognizes existing subscribers (via cookies/ESP data) to prevent annoying popup spam. |
Segmentation via captured first-party data, enabling tailored subsequent displays. |
| Best For |
Shopify brands prioritizing zero-party data, deep native integrations, and education-led signup flows. |
Teams wanting gamified engagement and data-driven segmentation via scripts. |
Popconvert relies on first-party data and behavioral rules, using interactive steps to segment users and trigger gamified experiences across multiple platforms. It is best suited for teams comfortable with basic ESP connectivity like Mailchimp.
Alia focuses on zero-party data and AI-predicted intent, using mini-quizzes and smart suppression to create a deep, native Shopify integration. It provides a more cohesive ecosystem for brands requiring advanced analytics and automated synchronization with major Shopify ESPs.
"
"Alia has helped us gather richer, more actionable data by making it easier to capture customer intent in real time."
“We use it to collect customer-specific data, which helps us deliver more personalized product recommendations for each individual shopper.”
5. Pricing & Scalability
| Feature |
Alia Popups |
Popconvert |
| Pricing Model |
Plans start at US $100/month (up to 20k visitors). |
Tag request / pageview-based pricing, with monthly or annual billing options. |
| Trial Options |
14-day free trial with full feature access. |
Free tier available including the first 5,000 tag requests. |
| Usage Limits |
Pricing based on monthly unique visitors; higher tiers available. |
Tiered by tag request volume (e.g., 10k, 50k, 100k, up to Unlimited). |
| Best For |
Shopify merchants wanting predictable, all-in-one pricing. |
Teams that prefer usage-based pricing aligned with specific traffic volume or campaign bursts. |
Popconvert prices around usage and volume through tag-request tiers, which offers flexibility for teams running short-term bursts of gamified campaigns, though costs can scale unpredictably as usage grows.
Alia is built around predictable pricing using visitor-based plans, making it easier for scaling Shopify brands to budget while their popup performance improves in the background.
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