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In 2026, building a successful Shopify store isn't about having the most apps—it’s about having the right ones. With thousands of options available, it’s easy to waste money on tools that don't actually help you grow.
The most successful brands today are moving away from "set-and-forget" settings. Instead, they use smart tools that automatically test ideas, find new customers, and increase sales. We’ve done the hard work for you and narrowed it down to the 15 best apps to help you capture more leads and turn every visitor into a loyal customer.
Ready? Let’s go!
TL;DR — Best Shopify Apps at a Glance
Quick Recommendations: Which App Should You Install First?
- To Maximize Conversions: Install Alia Popups. It replaces static forms with AI-driven flows that can triple your opt-in rates.
- To Automate Retention: Sync your leads to Klaviyo to run "set-and-forget" email sequences.
- To Lower Support Costs: Add Tidio to handle up to 70% of customer questions automatically.
- To Fix Tracking Gaps: Use Triple Whale if you are spending $10k+ on ads and struggling with iOS tracking.
1. Alia Popups — The Best AI-Powered Popup App for Shopify
If you could only install one new app on your Shopify store in 2026, Alia Popups should be it. Traditional popup tools all follow the same tired formula: show a static “10% off” box, collect an email, and move on. The average opt-in rate on these legacy tools hovers around 3–5%. Alia rewrites the entire approach.
Alia uses multi-step, interactive flows that feel more like a conversation than an interruption. Instead of a bland discount offer, visitors engage with your brand story, answer quiz-style questions about their preferences, and receive a personalized incentive. Merchants consistently report 15–20%+ opt-in rates — three to four times higher than industry averages.
Key features:
- Autonomous A/B Testing: Our AI continuously generates and tests popup variants, automatically promoting winners to compound your results without manual effort.
- ML-Powered Triggers: Move beyond generic timers. Our machine learning model predicts the exact moment a user is most likely to convert, driving a 10–30% lift in signups.
- Rich Zero-Party Data: Capture more than just emails. Sync preferences and quiz data directly to Klaviyo or Attentive to power hyper-segmented lifecycle campaigns.
- Brand-First Design: Use a pixel-perfect editor and templates to create popups that feel like a native part of your store, not a third-party distraction.
- Shopify Certified: Built to the highest performance standards, ensuring zero impact on site speed and seamless native integration.
- White-Glove Support: Gain a dedicated partner with weekly optimization calls and 24/7 live chat—consistently rated the best support in the Shopify ecosystem.
Limitations & Considerations:
- No free plan, but offers a 14-day free trial before paid commitment
- Built exclusively for Shopify
Nakie saw 600% improvement in email capture and $5.8M in sales after switching to Alia
PEAK EMAIL OPT-IN RATE (UP FROM 5-6%)
IMPROVEMENT IN EMAIL CAPTURE
IN ATTRIBUTED SALES
"We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months."
Install Alia
Launch first popup in 5 minutes
10x your list
Read next: How to Create Engaging Popups Without Annoying Your Customers
Try Alia for 30 days free, pricing starts at $100/mo
2. Klaviyo — Best Email & SMS Marketing Platform
Shopify Rating: 4.6/5 (2.5K+ reviews)
Klaviyo remains the gold standard for ecommerce email and SMS marketing. Its deep Shopify integration pulls in real-time purchase data, browsing behavior, and customer profiles to power highly segmented automated flows.
With 350+ integrations, pre-built ecommerce templates, and robust analytics, Klaviyo is the backbone of most successful Shopify marketing stacks.
Key Features:
- Deep Shopify Data Sync: Automatically ingests customer profiles, orders, browse events, and product catalog for advanced segmentation and personalization.
- Pre-Built Ecommerce Flows: Abandoned cart, welcome series, post-purchase, win-back, browse abandonment, and price-drop alerts — ready to activate and customize.
- Predictive Analytics: AI forecasts customer lifetime value, churn risk, next expected order date, and predicted spend.
- Dynamic Product Blocks: Auto-insert personalized product recommendations into emails based on each recipient’s behavior.
- Unified Email + SMS: Single platform for both channels with shared segmentation, reporting, and automation triggers.
- Advanced Segmentation: Build segments from virtually any combination of behavioral, transactional, and predictive data points.
Considerations:
- Steep learning curve — the depth of features can overwhelm beginners
- Pricing scales quickly as contact list grows; can become expensive for large databases
- SMS billed separately on a usage basis, adding to total cost
Pricing: Free up to 250 contacts / 500 emails per month. Paid email plans from $20/month (scales with contacts). SMS plans from $15/month (usage-based). Enterprise tiers available.
3. PageFly — Best Shopify Page Builder
Shopify Rating: 4.9/5 (5.7K+ reviews)
PageFly is the most popular drag-and-drop page builder on Shopify, with over 100 templates and a no-code editor for creating custom landing pages, product pages, and homepages.
Unlike Shopify’s native theme editor, PageFly gives you granular control over layout, conversion elements like countdown timers and sales banners, and mobile responsiveness.
It integrates seamlessly with nearly every Shopify theme and app, and its recently added AI features help speed up content creation and design suggestions.
Key Features:
- 100+ Page Templates: Pre-designed templates for landing pages, product pages, collection pages, homepages, and blog posts.
- No-Code Drag-and-Drop Editor: Intuitive visual builder — beginners can create professional pages in minutes without any code.
- Built-In Conversion Elements: Countdown timers, sales banners, product carousels, video embeds, dynamic checkout buttons, and gradient color pickers.
- Mobile-Responsive Controls: Device-specific editing for mobile, tablet, and desktop views to optimize every screen size.
- SEO-Friendly Output: Clean HTML with customizable meta tags, alt text, and structured data support.
- AI Content Generation: AI-powered text and design suggestions to accelerate page creation.
Considerations:
- Pages are dependent on the app — uninstalling PageFly removes custom pages
- Complex custom layouts may still require CSS knowledge for fine-tuning
- Advanced analytics and integrations locked behind paid plans
Pricing: Free plan (1 published page). Pay As You Go at $18/mo Unlimited at $99/mo.
Read more: Shopify Store Conversions: How to Optimize Every Page
4. Judge.me — Best Product Reviews App
Shopify Rating: 5/5 (3.5K+ reviews)
Judge.me is the most trusted and highest-rated reviews app on Shopify. Its free plan is one of the most generous in the entire app store, including unlimited review requests, photo and video reviews, review carousels, and SEO-rich star ratings that display directly in Google search results.
Key Features:
- Unlimited Review Requests (Free): Automated post-purchase review request emails with no cap, even on the free plan.
- Photo & Video Reviews: Customers attach photos and videos to reviews, building powerful visual social proof.
- Rich Snippets & SEO Stars: Structured data automatically generated for Google to display star ratings in search results.
- Google Shopping Syndication: Push reviews to Google Shopping for product rating stars that boost click-through rates.
- 37-Language Support: Review emails and widgets available in 37 languages without additional configuration.
- Review Carousel Widget: Display scrollable review carousels on homepage, collection pages, or any custom section.
- Multi-Store Syndication: Share reviews across multiple Shopify stores selling the same products.
Considerations:
- Free plan displays Judge.me branding on widgets
- Design customization on the free tier is limited versus premium review apps
Pricing: Forever Free plan (unlimited requests, photo/video reviews, core features). Awesome plan at $15/month (Q&A, coupons, custom forms, branding removal). No per-review charges at any tier.
5. TinyIMG — Best SEO & Image Optimization App
Shopify Rating: 5/5 (2.1K+ reviews)
TinyIMG is an all-in-one SEO and site speed tool built specifically for Shopify. It automatically compresses images (up to 94% for PNGs, 54% for JPGs with no visible quality loss), enables lazy loading, runs full SEO audits, and offers bulk metadata editing powered by AI.
Key Features:
- Automatic Image Compression: Bulk compress images up to 94% (PNG) and 54% (JPG) without visible quality loss. 30-day backup for all originals.
- AI-Powered Alt Text & Metadata: Auto-generate SEO-friendly alt text, filenames, meta titles, and product descriptions using integrated AI.
- One-Click Lazy Loading: Images load only when they enter the viewport, significantly improving page speed scores.
- JSON-LD Structured Data: Automatic structured data for products, articles, and organization to boost search visibility.
- SEO Audit & Speed Reports: Homepage audits with actionable recommendations plus ongoing speed monitoring.
- Script Control: Selectively disable third-party app scripts on specific pages to cut load time without uninstalling apps.
- Broken Link Detection & Redirects: Find and fix broken links with 301 redirects to retain traffic and SEO authority.
Considerations:
- Some plans lack the ability to select individual images for compression
- Script control and asset preloading require paid tiers
- On-demand SEO consultations only on the highest plan
Pricing: Free plan (50 images/month + basic SEO). Beginner at $14/mo, Advanced at $23/mo. Yearly billing available at $96/yr.
6. Growave — Best All-in-One Loyalty, Reviews & Wishlists
Shopify Rating: 4.8/5 (1.2K+ reviews)
Growave consolidates reviews, loyalty programs, wishlists, referrals, and social login into one app, keeping your tech stack lean and your site fast. Instead of installing four or five separate apps for these functions, Growave handles them all from a single dashboard.
Its loyalty program supports points, VIP tiers, and referral rewards, while the reviews module syncs with Google Shopping for star ratings in search. Particularly popular with fashion, beauty, and lifestyle brands that rely on visual social proof and repeat purchases.
Key Features:
- Loyalty & Rewards Program: Points for purchases, social shares, referrals, birthdays, and custom actions. VIP tiers and point expiration supported.
- Product Reviews: Photo and video reviews with automated collection emails and Google Shopping sync.
- Wishlists with Alerts: Customer wishlists with back-in-stock alerts and wishlist reminder emails to drive conversions.
- Referral Program: Built-in refer-a-friend system with customizable rewards for both referrer and referee.
- Social Login: One-click sign-in via Google, Facebook, and Amazon to reduce registration friction.
- Instagram & UGC Galleries: Shoppable Instagram feeds and user-generated content displays on your storefront.
Considerations:
- Breadth of features means each individual module may not be as deep as standalone best-in-class apps
- Advanced loyalty tiers and custom integrations require Growth or Enterprise plans
Pricing: Free plan (100 orders). Medium at $49/month (500 orders). Growth at $199/month (1,500 orders). Premium at $499/month (3,000 orders).
Read more: 15 Ecommerce Gamification Examples That Drive Conversions.
7. Rebuy — Best AI-Powered Upsell & Cross-Sell Engine
Shopify Rating: 4.7/5 (790+ reviews)
Rebuy delivers AI-powered product recommendations, cross-sells, and upsells across every touchpoint: product pages, cart drawer, checkout, and post-purchase. For seven- and eight-figure Shopify brands, Rebuy is the go-to tool for increasing average order value.
Key Features:
- AI Product Recommendations: Machine-learning engine that personalizes suggestions based on browsing, purchase history, and real-time behavior.
- Smart Cart (Slide-Out Cart): Customizable cart drawer with upsells, cross-sells, free shipping bars, and discount tiers — one of the highest-converting cart experiences available.
- Checkout & Post-Purchase Upsells: One-click offers at checkout and on the thank-you page to capture additional revenue.
- Reorder Landing Pages: Personalized reorder pages for subscription-like convenience on non-subscription products.
- A/B Testing: Test recommendation strategies and placements to optimize for maximum AOV lift.
- Deep Integrations: Connects with Klaviyo, Recharge, Okendo, Loop, and other top Shopify apps for unified personalization.
Considerations:
- Full value requires significant traffic volume to train the AI recommendation engine effectively
- Setup and configuration is complex
Pricing: Starts at $25/mo; Platform One Plan at $538/mo.
8. Tidio — Best AI Customer Support Chat
Shopify Rating: 4.7/5 (1.1K+ reviews)
Tidio combines live chat, AI chatbots, and a helpdesk in one platform. Its AI assistant, Lyro, can resolve up to 70% of customer inquiries automatically, handling order status, product questions, and returns without human involvement.
For ecommerce stores that want to offer 24/7 support without a large team, Tidio is the most cost-effective solution. It integrates with Shopify order data so the chatbot can pull real-time shipping and purchase information directly into conversations.
Key Features:
- Lyro AI Chatbot: AI assistant trained on your store’s content that resolves up to 70% of inquiries automatically with human-like responses.
- Live Chat Widget: Real-time chat embedded on your storefront with fully customizable design to match your brand.
- Multichannel Inbox: Manage WhatsApp, Instagram, Facebook Messenger, email, and website chat from one unified dashboard.
- Automation Flow Builder: Visual builder for automated responses, abandoned cart messages, and proactive welcome messages.
- Real-Time Visitor Tracking: See what pages visitors are browsing to trigger relevant, contextual chat messages.
- Shopify Order Integration: View customer order history and shipping details directly within the chat interface.
Considerations:
- Advanced analytics and automation templates locked behind higher tiers
- Multiple chat widgets and scripts can impact page load speed
Pricing: Free plan (50 conversations). Customer Service and Flows plan at $29/mo. Lyro AI add-on at $39/mo.
Read next: Using AI to Improve Customer Service in Your Online Store
9. Smile.io — Best Points & Rewards Loyalty Program
Shopify Rating: 4.9/5 (4.1K+ reviews)
Smile.io is the most widely used loyalty program app on Shopify. It lets you create points-based programs, VIP tiers, and referral campaigns that drive repeat purchases and reduce customer acquisition costs.
The free plan is generous enough for new stores, and setup takes minutes. Smile integrates with Klaviyo and other marketing tools so you can trigger targeted campaigns based on loyalty tier status, making it easy to reward your best customers automatically.
Key Features:
- Points Program: Award points for purchases, account creation, social follows, and custom actions. Customers redeem for discounts or free products.
- VIP Tiers: Create tiered loyalty levels (e.g., Silver, Gold, Platinum) with escalating rewards and perks.
- Referral Program: Refer-a-friend system with customizable rewards for both the referrer and the new customer.
- Klaviyo & Email Integration: Sync loyalty data to Klaviyo to trigger emails based on points balance, tier changes, and referral activity.
- On-Site Loyalty Launcher: Customizable widget that shows customers their points balance, available rewards, and VIP status.
- Quick Setup: Launch a loyalty program in minutes with guided setup and pre-configured reward structures.
Considerations:
- No built-in review system — requires a separate app like Judge.me for social proof
- Points expiration and advanced analytics only available on Growth and Plus plans
Pricing: Free plan (200 orders/mo). Essential at $15/month (500 orders). Standard at $79/month (1,000 orders). Growth at $199/month (2,500 orders).
Read more: How to Launch an Ecommerce Loyalty Program Users Love
10. UpPromote — Best Affiliate & Referral Program App
Shopify Rating: 4.9/5 (3.1K+ reviews)
UpPromote is the leading affiliate and referral marketing app on Shopify. It offers customizable commission structures, a branded affiliate portal, and automatic tracking and payouts.
The platform is built specifically for Shopify, ensuring tighter integration and more tailored features.
Its marketplace also connects you with affiliates actively looking for products to promote, making it easy to recruit partners and scale your program without extensive outreach.
Key Features:
- Affiliate Program Builder: Customizable signup forms, branded affiliate portal, and unlimited affiliate management.
- Multi-Commission Structures: Flat-rate, percentage-based, tiered, and product-specific commission options.
- Automated Tracking & Attribution: Unique affiliate links and coupon codes with real-time conversion tracking and fraud detection.
- Influencer Marketplace: Discover and recruit affiliates and influencers directly within the app.
- PayPal Auto-Payouts: Automate commission payments via PayPal on paid plans to reduce manual administration.
- Built-In Fraud Protection: Automated tools to detect suspicious referrals and block fraudulent affiliate activity.
Considerations:
- Auto-payouts, multi-level marketing, and in-app chat require paid plans
- Dashboard can feel complex for first-time affiliate program managers
- Some third-party email integrations require Professional plan or higher
Pricing: Free plan available. Grow at $29.99/month. Professional at $89.99/month. Enterprise at $199.99/month.
11. Recharge — Best Subscription Management App
Shopify Rating: 4.8/5 (2K+ reviews)
Recharge powers subscriptions for some of the largest DTC brands on Shopify. If you sell consumable products like supplements, coffee, skincare, or pet supplies, Recharge makes it simple to offer recurring orders with a fully customizable customer portal.
The platform handles flexible delivery schedules, subscriber management, dunning for failed payments, and deep analytics on subscriber lifetime value.
Key Features:
- Customizable Customer Portal: Subscribers manage their own orders — swap products, skip deliveries, change frequency, and update payment methods.
- Flexible Delivery Schedules: Offer weekly, bi-weekly, monthly, or custom delivery intervals to match customer preferences.
- Dunning & Failed Payment Recovery: Automated retry logic and email sequences to recover failed subscription payments and reduce churn.
- Subscriber Analytics: Deep reporting on subscriber LTV, churn rates, retention curves, and cohort analysis.
- Bundling & Build-a-Box: Let subscribers customize their recurring orders by choosing from curated product selections.
- Checkout Integration: Native Shopify Checkout integration for seamless subscription purchases.
Considerations:
- Transaction fees (1% + 19¢ on Standard; 1% + 49¢ on Pro) add to total cost
- Learning curve for configuring advanced subscription rules and portal customization
- Migration from other subscription apps can be complex and time-consuming
Pricing: Starts at $25/mo with no transaction fees for first 50 subscribers; Starter at $99/mo + 1.49% + 19¢ per transaction. Plus at $499/month + 1.34% + 19¢ per transaction.
Read next: Enhancing Customer Engagement and Retention with Effective Subscription Management and Popups
12. Triple Whale — Best Ecommerce Analytics & Attribution
Shopify Rating: 4/5 (80+ reviews)
With rising ad costs and increasing platform tracking limitations (iOS privacy changes, cookie deprecation), accurate attribution has become one of the biggest challenges for Shopify brands. Triple Whale gives merchants a real-time dashboard that consolidates spend across every channel and ties it back to actual revenue.
Its AI agent, Moby, helps you make data-driven decisions about where to allocate your ad budget. For any brand spending seriously on paid media (Facebook, Google, TikTok), Triple Whale is essential for proving ROI and cutting wasted ad spend.
Key Features:
- Unified Attribution Dashboard: Consolidates ad spend from Facebook, Google, TikTok, email, and more into a single real-time view tied to Shopify revenue.
- AI Agent (Moby): Ask natural-language questions about your data and get instant, actionable answers about performance and budget allocation.
- Creative Analytics: Track which ad creatives drive the most revenue, not just clicks or impressions.
- Customer Journey Mapping: Visualize the full path from first touch to purchase across every marketing channel.
- Cohort & LTV Analysis: Understand customer lifetime value by acquisition source, campaign, and time period.
- Real-Time P&L: Profit-and-loss reporting that accounts for COGS, shipping, ad spend, and platform fees.
Considerations:
- Attribution accuracy depends on proper pixel and UTM setup across all channels
- Best value for stores spending $10K+/month on paid media; limited ROI for organic-only stores
- Dashboard learning curve; requires time to configure and understand fully
Pricing: Free plan for 10 users. Starter at $149/mon. Advanced at $219/mo.
13. ParcelWILL— Best Order Tracking App
Shopify Rating: 4.9/5 (2.3K+ reviews)
Parcel Panel creates a branded order tracking page within your Shopify store, keeping customers informed and reducing “Where is my order?” support tickets by up to 50%. WISMO inquiries typically account for 30–50% of all ecommerce support volume, so the impact on your team’s workload is significant.
Key Features:
- Real-Time Order Tracking: Automated tracking across 1,200+ carriers with estimated delivery dates and milestone notifications.
- Branded Tracking Page: Fully customizable tracking page that matches your store’s design — logo, colors, branding, and product recommendations.
- Automated Shipping Notifications: Email and SMS updates triggered at key milestones: shipped, in transit, out for delivery, delivered, and exceptions.
- Upsell Widgets on Tracking Page: Product recommendations and cross-sell offers displayed alongside tracking information.
- Multi-Language Support: Tracking pages available in multiple languages for international stores.
- Delivery Analytics: Monitor carrier performance, transit times, and delivery success rates.
Considerations:
- Some carriers have delayed tracking updates due to regional API limitations
- Advanced branded email notifications require higher tiers
Pricing: Free plan (20 orders/month). Essential at $11/month (200 orders). Professional at $59/month (2,000 orders). Enterprise at 479/month (25,0000 orders).
14. Shopify Flow — Best Free Automation Tool
Shopify Rating: 4.7/5 (7.5K+ reviews)
Shopify Flow lets you automate repetitive tasks like tagging customers, updating inventory, triggering emails based on purchase behavior, and adjusting loyalty tiers. It uses a simple visual builder with triggers, conditions, and actions — think of it as Zapier, but built natively into Shopify.
While Flow does not drive revenue directly, it saves significant time and reduces human error, freeing your team to focus on growth. Combined with apps like Klaviyo and Alia, Flow becomes the connective tissue of a powerful automated marketing and operations stack.
Key Features:
- Visual Workflow Builder: Drag-and-drop builder with triggers, conditions, and actions — no coding required.
- Pre-Built Templates: Library of automation templates for common tasks like fraud flagging, inventory alerts, and customer tagging.
- Cross-App Automation: Trigger actions in connected apps (Klaviyo, Slack, Asana, etc.) based on Shopify events.
- Customer Segmentation Automation: Auto-tag customers based on purchase behavior, order value, product type, or custom conditions.
- Inventory Management: Automatically hide out-of-stock products, send low-stock alerts, or update collections.
- Order Processing: Automate order routing, fulfillment tagging, and priority flagging based on custom rules.
Considerations:
- No direct revenue generation — value is in time savings and error reduction
- Limited in complexity compared to dedicated automation platforms like Alloy or Mesa
- Some app connectors are limited in the actions they support through Flow
Pricing: Free; included with all Shopify plans (Basic and above). No additional costs.
15. Booster SEO — Best Budget SEO App
Shopify Rating: 4.8/5 (4.2K+ reviews)
Booster SEO offers automated image compression, meta tag optimization, alt text generation, broken link fixing, and JSON-LD structured data. It is a strong choice for merchants who want an affordable, set-it-and-forget-it SEO solution that covers the fundamentals.
While TinyIMG offers a more comprehensive feature set and deeper image optimization, Booster SEO is a solid budget-friendly alternative that handles the essentials well — especially for stores that prioritize simplicity and low cost over advanced SEO tooling.
Key Features:
- Automated Meta Tag Optimization: Auto-generate and optimize meta titles and descriptions across your product catalog.
- Image Compression & Alt Text: Compress images and generate alt text to improve page speed and image SEO.
- JSON-LD Structured Data: Automatically add structured data for products, breadcrumbs, and organization to improve search appearance.
- Broken Link Scanner: Detect and fix broken links with automatic 301 redirect suggestions.
- SEO Health Reports: Regular reports highlighting SEO issues with prioritized recommendations.
- Sitemap Management: Auto-generated and optimized sitemaps submitted to search engines.
Considerations:
- Image compression is less aggressive
- Lacks advanced features like script control and asset preloading
- No AI-powered content generation for product descriptions
Pricing: Free plan (limited features). Pro at $39/mo. Premium at $69/mo. Annual billing available with discounts.
The "Lean Growth" Framework: Building Your 2026 Shopify Power Stack
The most successful Shopify stores in 2026 aren't the ones with the most apps—they’re the ones with the smartest automation. To scale without the bloat, you must stop managing tools and start letting a native, AI-driven stack manage your growth for you.
Your 3-Step Action Plan
- Seal the Top-of-Funnel Leaks: Stop wasting ad spend. Deploy Alia Popups as your foundation to turn anonymous traffic into high-value subscribers using AI that learns your customers' behavior.
- Automate the Nurture: Instantly sync those leads to Klaviyo or Shopify Email. Trigger designer-quality flows that turn "just browsing" into "just purchased" on autopilot.
- Recover & Retain: Use TxtCart’s conversational AI to rescue abandoned carts and Yotpo to build the social proof that fuels long-term loyalty. Read more: 11 Ways to Grow Your SMS List to Recover $10,000s in Revenue.
By prioritizing a "Shopify-Native" stack, you ensure your site stays lightning-fast, your data remains surgical, and your ROI is always crystal clear.
Stop Guessing. Start Converting.
Your email sequences and SMS campaigns are only as powerful as the list feeding them. While your competitors waste hours manually A/B testing static forms, you can let Alia’s AI optimize your conversion rate every second of the day.
See more success stories from brands like Hostage Tape, Portland Leather, and Essence Vault.
Stop leaving money on the table. Claim Your 30-Day Free Trial of Alia Popups →
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