1. User sentiment
| Feature |
Alia |
Justuno |
| User ratings |
4.9/5 (107 reviews on Shopify App Store) |
4.6/5 (674 reviews on Shopify App Store) |
| Common praise points |
"Actually works" simplicity; fast ROI (days not months); genuine education-first approach; white-glove support; "set it and forget it" AI optimization |
Powerful onsite promo engine; deep targeting options; strong conversion lift; truly hands-on managed services; highly responsive, expert support |
| User critiques |
Limited to Shopify only; higher starting price point ($100/mo); fewer template options than competitors |
Clunky editor; glitches and unsaved changes; popups fail to display or deactivate; uneven support for smaller accounts; billing frustrations |
| Migration patterns |
Heavy inflow from Klaviyo, Privy, Justuno, OptiMonk; brands cite "finally found popups that convert without discounts" as key reason; Amped refugees after Mailchimp acquisition |
Users frequently upgrade to Managed Services for stronger optimization; chosen by brands needing deeper targeting than basic pop-ups |
| Retention indicators |
High stickiness once implemented; brands report 3-5x ROI maintaining long-term usage; "wouldn't consider switching" sentiment common |
Consistent long-term lift; brands see sustained ~135% revenue increases in year one; ongoing optimization keeps performance rising month after month |
| Support responsiveness |
"Best support in Shopify ecosystem"; live chat + Slack channel access; free onboarding calls; CSM feels like "part of the team" |
White-glove onboarding with dedicated strategists; fast support plus bi-weekly optimization and custom campaign guidance on Managed Services |
Justuno maintains a solid 4.6/5 rating, favored by larger brands for its proven revenue lift and deep optimization potential. Users highlight its strong performance over time and hands-on managed services, though some note that maintaining results often requires ongoing oversight and technical support.
Alia, meanwhile, maintains an impressive 4.9/5 rating, consistently praised by Shopify merchants for delivering fast, measurable ROI and effortless optimization.
Users love its education-first approach, personalized support, and the way it turns popups into reliable revenue drivers without extra setup—making it the smarter, simpler choice for Shopify growth.
"
We switched from Justuno to Alia and immediately saw the difference
"Our email opt-ins jumped by 124% , and our Welcome Flow revenue increased by 76% . It's hands-down one of the smartest moves we've made."
Cameron Gawley
Fractional CMO at Gardencup
Read complete case study here →
2. Design & user experience
| Feature |
Alia |
Justuno |
| Template library |
Dozens of production-ready templates in a built-for-Shopify popup editor |
Designer pre-built templates for subscriber goals, segmentation & holidays |
| User interface |
Shopify-native UX, familiar merchant interface |
No-code builder with broad platform compatibility and a drag-and-drop workflow |
| Customization options |
Custom fonts, code, translation, localization and advanced triggers for Shopify stores |
Hundreds of CSS properties, fully responsive designs, advanced segmentation and personalization |
| Mobile experience |
Templates are automatically mobile-friendly |
Responsive design across pop-ups, banners, embedded widgets; mobile-friendly and shows best practices for exit/intent |
| Best for |
Shopify stores wanting conversion-focused, educational popups with AI optimization |
Brands needing maximum creative control, multi-format onsite campaigns (pop-ups, quizzes, banners, workflows) across platforms |
Justuno offers strong creative control with a broad, no-code builder and deep customization through hundreds of CSS options. It’s ideal for teams that want total design flexibility and advanced segmentation, though this can make setup more complex for smaller merchants.
Alia, by contrast, keeps things fast and intuitive with a Shopify-native interface, ready-to-launch templates, and auto-optimized mobile design. Merchants praise how easily it blends into Shopify workflows—no code, no steep learning curve—making it perfect for teams focused on conversion-first popups that look great and perform out of the box.
3. Automation & site engagement
| Feature |
Alia |
Justuno |
| A/B testing and smart variants |
AI-driven automatic testing with optimized variant selection for conversion improvement |
Manual A/B testing with analytics and reporting |
| Smart triggering/site engagement |
AI-powered timing, smart targeting, and optimized audience engagement |
Behavioral targeting and real-time segmentation via workflows |
| Automation focus |
Designed for Shopify stores, focused on popups that convert and capture zero-party data via interactive flows |
Full workflow automation: pop-ups, banners, quizzes, zero-party data & multi-step journeys |
| Best for |
Merchants wanting hands-off optimization with automated processes |
Businesses needing complex multi-channel workflows and advanced segmentation |
Justuno delivers robust multi-channel automation with deep behavioral targeting and real-time segmentation, making it a strong fit for enterprise-level teams managing complex workflows. However, much of its testing and optimization remains manual, which can slow iteration for smaller or faster-moving teams.
Alia, on the other hand, uses AI-driven automation to handle testing, targeting, and optimization automatically. Its smart triggers and zero-party data flows help Shopify merchants improve conversions without manual setup. The result is a hands-off system that continuously refines performance, ideal for merchants who want intelligent automation without complexity.
Nakie saw 600% improvement in email capture and $5.8M in sales after switching to Alia
35%
PEAK EMAIL OPT-IN RATE (UP FROM 5-6%)
600%
IMPROVEMENT IN EMAIL CAPTURE
$5.8M
IN ATTRIBUTED SALES
Dean Leibbrandt
Co-Founder of Nakie
“
"We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months."
2
Launch first popup in 5 minutes
Read complete case study here →
4. Performance & site optimization
| Feature |
Alia |
Justuno |
| Site speed impact |
Built for Shopify; optimized to load instantly without slowing store performance |
Robust enterprise-grade platform; supports heavy targeting, custom workflows and rich media—may require more setup to keep performance optimal |
| Analytics & tracking |
Includes conversion analytics and performance tracking for popup campaigns |
Provides comprehensive analytics (campaign, workflow, visitor profiles) including step-analysis for pop-ups and conversions |
| Optimization focus |
Prioritizes Shopify site performance and seamless in-store integration |
Tracks lead capture, engagement, and integrates with wider MarTech for attribution |
| Best for |
Shopify stores prioritizing site speed and conversion |
Multi-channel brands needing deep targeting, workflows, and broader on-site automation |
Justuno delivers powerful analytics and optimization suited for enterprise use, offering deep insights into visitor behavior and multi-step conversion tracking. However, its heavier infrastructure and advanced workflows can impact load time and require more tuning to maintain site performance.
Alia, in contrast, is built natively for Shopify, loading instantly without slowing store speed. It combines conversion analytics and seamless in-store integration, giving merchants the benefits of optimization without technical overhead. Ideal for Shopify teams that value speed, simplicity, and consistent conversion performance.
The President of Shopify's brand saw 2.2x more sign-ups and $13K incremental revenue with Alia
2.2X%
INCREASE IN EMAIL SIGN-UPS
36%
PURCHASE RATE (UP FROM 14%)
$13K
INCREMENTAL REVENUE VS KLAVIYO
“
"We removed the quiz and the email popup—Alia outperformed them both."
"Alia is a clear win and we plan to keep testing new features."
2
Launch first popup in 5 minutes
Read complete case study here →
5. AI-powered features
| Feature |
Alia |
Justuno |
| Automated testing |
Automatically generates and tests multiple popup variants |
A/B and multivariate testing tools are available; tests are user-configured rather than AI-generated |
| Smart optimization |
AI-powered smart triggering learns from traffic and behavior |
AI-powered Product Recommendations + real-time targeting based on visitor behavior |
| Content intelligence |
Optimizes popups for brand story and conversion, not just discounts |
Dynamic content personalization driven by visitor profiles, behavior data, and segmentation rules |
| Automation level |
Highly automated for Shopify: AI testing, smart triggers, and self-improving popup performance |
Advanced features available but require manual setup of rules, segments, workflows, and personalization options |
| Best for |
Merchants wanting mostly hands-off automation of their popup optimization |
Businesses focused on AI-enhanced product recommendations and manual control |
Justuno delivers deep AI capabilities centered on product recommendations and real-time targeting, giving teams fine-grained control over customer behavior and segmentation. However, its AI is user-configured rather than self-learning, requiring manual setup and ongoing adjustments for optimal results.
Alia, by contrast, uses fully automated AI that continuously tests, learns, and optimizes popups without manual input. It blends behavior-based smart triggers with brand-focused content intelligence, driving conversions while maintaining authentic storytelling.
For Shopify merchants, Alia offers a true “set it and forget it” AI system that saves time while maximizing performance.
6. Targeting & personalization
| Feature |
Alia |
Justuno |
| Data collection |
Zero-party capture via mini-quizzes, multiple-choice, and free-text; sync to ESP/SMS |
Captures visitor behavior and profile data (custom properties, segments, quiz responses) |
| Targeting options |
Target by page, geo, traffic source, UTM, and moreTarget by page, geo, traffic source, UTM, and more |
Robust targeting and segmentation: 60+ triggers, visitor properties, behavior, traffic source |
| Personalization |
Uses smart triggers and AI testing to adjust timing and content |
Personalized onsite experiences: workflow builder, dynamic content based on visitor identity & behavior |
| Visitor management |
Auto-suppress popups for existing subscribers (cookies/ESP detection) |
Manage pop-up visibility by behavior, segments, profile status via workflows |
| Best for |
Shopify brands prioritizing zero-party data and education-led signup flows |
Businesses needing granular behavioral targeting and complex personalization |
Justuno offers advanced behavioral targeting and segmentation with 60+ triggers and detailed workflow control, ideal for brands managing complex personalization across audiences. However, the system can feel heavy for simpler campaigns, requiring setup for triggers, workflows, and segment logic.
Alia, built for Shopify, simplifies this with AI-driven targeting and zero-party data collection through interactive quizzes and smart triggers that auto-adjust based on user behavior. Its auto-suppression for existing subscribers keeps popups relevant without redundancy.
The result is a smarter, faster personalization flow—perfect for Shopify brands focused on quality data and authentic engagement.
"
With Alia, we've seen a massive lift in new customer acquisition—
Sign-ups are up 260%, and we’ve exceeded our Black Friday revenue goal by 25%."
Conor Gallagher
Founder of Kensington House Media
Read complete case study here →
7. Integration ecosystem
| Feature |
Alia |
Justuno |
| Total integrations |
Focused Shopify ecosystem with key integrations |
Direct API integrations with 60+ apps including e-commerce, email/SMS, ad platforms |
| ESP/SMS platforms |
Supports Klaviyo, Yotpo, Attentive, Omnisend, Sendlane, One Text, Contlo |
Supports syncing collected visitor data to email/SMS platforms like Klaviyo, Omnisend, Postscript via workflows |
| Ecommerce compatibility |
Shopify exclusively with native integration |
Supports major e-commerce platforms: Shopify, Magento, BigCommerce, WooCommerce |
| Analytics & tools |
Yotpo, Ground AI, Black Crow AI, Fermat |
Integrates with analytics/ads (GA4, GTM) and other MarTech for audience sync and conversion automation |
| Best for |
Shopify merchants wanting deep, native integrations |
Multi-platform businesses needing extensive connectivity and audience sync |
Justuno connects broadly across the eCommerce stack, integrating with over 60 tools including Shopify, Magento, and WooCommerce, plus ESPs like Klaviyo and Omnisend. Its strength lies in multi-platform compatibility and flexible data workflows, though setup can be heavier for teams focused solely on Shopify.
Alia, on the other hand, delivers deep, native Shopify integrations with direct syncing to ESP/SMS tools like Yotpo, Attentive, and Omnisend. It’s optimized for speed, accuracy, and zero friction—ideal for Shopify merchants who want everything to work seamlessly out of the box without complex configurations.
8. Pricing & scalability
| Feature |
Alia |
Justuno |
| Pricing model |
Plans start at US $100/month (up to 20k visitors) |
Visitor-based pricing tiers starting at $39/month |
| Trial options |
14/30-day free trial with full feature access |
Always Free plan available up to 2,000 visitors/month with basic features |
| Usage limits |
Pricing based on monthly site visitors; higher tiers available |
Visitor limits with feature restrictions on lower tiers |
| Best for |
Shopify merchants wanting predictable, all-in-one popup pricing |
Businesses needing visitor-based growth options with free entry and scalable tiers |
Justuno offers accessible pricing with tiers starting at $39/month and a free plan for up to 2,000 visitors, making it appealing for small businesses testing onsite engagement. However, lower tiers come with feature restrictions and limited scalability, meaning full functionality requires higher plans.
Alia, meanwhile, provides transparent, all-in-one pricing at $100/month for up to 20k visitors with a 14–30-day full-feature trial. Designed for predictability, it gives Shopify merchants a clear cost-to-performance ratio—offering premium functionality without the complexity of usage-based add-ons.
Patrick Ta Beauty achieved 167% more sign-ups and $600K revenue in 2 months
24K
SIGNUPS PER MONTH (UP FROM 9K)
167%
INCREASE IN EMAIL SIGN-UPS
$600K
IN REVENUE (2 MONTHS)
Lindsey Coulter
Owner & Founder of Inbox Stars
“
"Alia just works. We saw measurable results within days—higher sign-ups, more conversions, and a seamless experience for our team. It's one of the only tools we fully stand behind."
2
Launch first popup in 5 minutes
Read complete case study here →
9. Support & resources
| Feature |
Alia |
Justuno |
| Onboarding |
Free whiteglove onboarding/setup support for all users |
Onboarding manager helps implement best practices and integrate your stack |
| Support channels |
Live chat, email, Slack support, and dedicated Customer Success Manager (CSM) |
Email, chat & Zoom support; managed services option available |
| Trial support |
Full support during 14/30-day trial period (depending on plan) |
Limited support on free plan; enhanced support on paid tiers |
| Expertise level |
Help centre articles and onboarding tutorials available |
Broad e-commerce focus; offers strategic guidance via dedicated CRO/managed services |
| Best for |
Shopify merchants wanting hands-on support from day one |
Brands needing scalable support, strategic CRO guidance, and extensive resources |
Justuno provides strong onboarding and ongoing guidance through managed services and dedicated CRO strategists, making it a solid choice for larger brands needing structured optimization help. However, support on lower tiers is limited, with most personalized assistance reserved for paid plans.
Alia, in contrast, offers free white-glove onboarding, real-time Slack access, and a dedicated Customer Success Manager for every merchant. Its approach emphasizes hands-on guidance and fast support, giving Shopify users expert-level help from setup to optimization—ideal for teams that value responsiveness and personal support over generic service tiers.
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