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Attrac serves many Shopify stores well with its simple popup and banner creation, but some merchants find themselves wanting more advanced features and targeting capabilities.
We compared 15 alternatives that offer better performance, more sophisticated targeting, and stronger conversion optimization for growing ecommerce businesses.
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Disclaimer: The features, pricing, and details mentioned for each product are as of December 2025 and may have changed since then.
TL;DR: Attrac Alternatives at a Glance
Where Attrac falls short, according to reviewers
While Attrac serves many Shopify merchants well with its straightforward approach to popups and banners, some recurring user complaints are hard to ignore.
After analyzing feedback from users and reviews, here were the most common issues that kept coming up:
- Inconsistent reliability – Multiple merchants report pop-ups or bars failing to publish, partially loading, or stopping after updates, leading to broken campaigns and lost promotions
- Support responsiveness varies – While some users praise fast replies, others report no response during trials or critical issues, creating uncertainty during time-sensitive campaigns
- Accessibility gaps (ADA) – Lacks built-in ADA compliance, with accessibility fixes deprioritized unless merchants upgrade to higher-cost plans
- Bug and UI stability issues – Reports of sticky or duplicated bars, layout glitches while scrolling, and features not behaving as configured
- Feature limitations for advanced use – Missing bulk editing, deeper animation controls, and advanced personalization options requested by growing stores
- Pricing and permission concerns – Past updates introduced unexpected charges or broader data permissions, causing trust and transparency concerns for some merchants
Editing and usability friction – Some users find editing existing bars or campaigns unintuitive, slowing quick updates
1) Alia - The #1 Trustoo Alternative in the Market Right Now
Rating: 4.9/5 (100+ reviews)
Alia stands out as the most sophisticated popup platform we've reviewed, specifically built for Shopify stores that demand exceptional performance.
Unlike basic popup builders like Attrac, Alia combines AI-powered optimization with brand storytelling capabilities that turn casual visitors into engaged customers through educational, multi-step experiences.
Attrac's top user critiques | Alia Popups
Key Features:
- A/B testing included to compare popup variants and optimize performance; positioned around improving downstream metrics, not just signups
- Multi-step and interactive popups (including quiz-style flows) designed to educate visitors before conversion
- Advanced targeting options (page, traffic source, geo, device, UTMs) to control when and where popups appear
- Zero-party data collection through quizzes and custom inputs for richer segmentation
- Shopify-first integration ensures native UX and performance optimization
Try Alia for 14 days free, pricing starts at $100/mo
Considerations before choosing Alia
Alia is designed only for Shopify, which means it won’t work for stores on WooCommerce or Magento. Its pricing is custom-based instead of clearly listed tiers, so reaching out to sales may be required.
While performance is impressive, businesses looking for simple popup tools may find the multi-step, educational approach more than they need.
What else can you do with Alia?
Beyond email capture, Alia works as a strong tool for customer education and segmentation. Merchants can build interactive product explainers, gather zero-party data for improved targeting, and encourage immediate purchases with well-timed offers.
The platform has generated millions in attributed revenue for brands, with some reporting more than $5.8M in attributed sales from Alia-powered email flows and onsite conversions.
Zero Foxtrot doubled sign-up rates and drove $215K in 30 days with Alia
EMAIL SIGN-UP RATE
EMAIL SIGN-UPS IN 30 DAYS
IN ATTRIBUTED SALES (30 DAYS)
With Alia, we're seeing sign-ups and sales like never before—32,000 new leads, $215K in sales, and a 20% purchase rate in just 30 days.
Install Alia
Launch first popup in 5 minutes
10x your list
Read our more in-depth comparison of Attrac vs Alia? here.
2) Wisepops - Multi-Channel Engagement Beyond Basic Reviews
Rating: 4.8/5 (200+ reviews)
Wisepops positions itself as a comprehensive website engagement platform that goes far beyond traditional popups.
The platform offers a unified approach with popups, web push notifications, notification feeds, and in-page embeds all working together to maximize conversions.
Key Features:
- Multi-channel onsite messaging — Popups, notification Feed, embeds, and Web Push in one platform
- AI product recommendations — Predict purchase intent and surface relevant products using built-in AI
- Experiments platform — Run controlled experiments to measure incremental impact across the funnel
- A/B testing — Test campaign variations with statistical rigor, not vanity metrics
- Advanced personalization — Dynamic content adapts based on visitor behavior and journey stage
- Deep integrations — Connect with ecommerce, email, SMS, and analytics tools
- Revenue tracking & analytics — Attribute conversions and revenue to specific onsite campaigns
Pricing starts at $49/month
Wisepops uses pageview-based pricing with full feature access on the Essential plan. All plans are month-to-month and include a 14-day free trial with no credit card required.
Considerations before going with Wisepops:
The Essential plan is limited to two websites, and enterprise features (SSO, SOC 2, dedicated success management) require a custom plan.
While the platform is powerful, advanced experimentation and personalization may require more setup time compared to simpler popup-only tools.
More:
- Read our in-depth buyer guide: Alia or Wisepops?
- We Reviewed 12 Top Wisepops Alternatives - Here's #1
3) OptiMonk - Revenue-Focused Popup Optimization
Rating: 4.8/5 (500+ reviews)
OptiMonk differentiates itself through industry-leading popup load speeds and comprehensive revenue tracking.
The platform focuses on true sales lift measurement and offers advanced personalization features that adapt to different audience segments within the same campaign.
Key Features:
- AI-powered CRO & personalization — Smart Popups, Smart Personalization, and Smart A/B Testing designed to optimize conversions across the funnel
- Advanced experimentation — Run controlled A/B tests and experiments focused on measurable business impact, not just clicks
- Revenue-focused analytics — Track performance across campaigns with conversion and revenue attribution insights
- High-performance delivery — Optimized popup delivery built for speed and scalability
- Template-driven execution — Extensive template library and use-case playbooks for fast campaign launches
OptiMonk offers a free plan, pricing starts at 29/mo
OptiMonk uses pageview-based pricing. All plans are unbranded, include unlimited campaigns and users, and can be upgraded at any time.
Considerations before going with OptiMonk:
OptiMonk is powerful for CRO, experimentation, and personalization, but it may be more complex than basic popup tools for teams that only need simple opt-in popups. Advanced AI and enterprise capabilities require higher-tier or custom plans.
More:
4) WooHoo - Gamified Popup Experiences That Drive Engagement
Rating: 4.7/5 (200+ reviews)
WooHoo takes a completely different approach by turning email capture into interactive games.
The platform's gamification strategy has proven to increase subscriber list growth by up to 400% by making the opt-in process engaging and rewarding rather than transactional basic forms.
Key Features:
- Gamified email popups (4 games) — Wheel of Coupons, Card Dance, Pick a Gift, and Reel of Coupons to make email opt-ins more engaging
- Customizable “win” mechanics — Control coupon options and set the probability for each discount result
- Smart targeting and behavior rules — Trigger widgets using time on page, scroll depth, exit intent, and scheduling
- Mobile-responsive design — Widgets adjust to smaller screens and follow Google’s mobile guidelines
- Built-in autoresponder and integrations — Send coupon emails through WooHoo’s autoresponder and sync subscribers with other tools, including via Zapier
Pricing starts at $29
WooHoo offers straightforward monthly pricing for gamified email list-building popups, with a free full-access trial and no card required.
Considerations before going with WooHoo:
WooHoo is built primarily for gamified email list growth (not a full onsite messaging/CRO suite). If you need broader flows (multi-step education, onsite personalization beyond games, or deeper experimentation across the funnel), you may want a more comprehensive platform.
5) Poptin - Agency-Friendly Popup Builder with Extensive Integrations
Rating: 4.9/5 (1.2k+ reviews)
Poptin caters to agencies and marketers managing multiple client accounts, streamlining campaign setup across many sites.
With 1,500+ app connections via Zapier and Integromat, it supports robust data sync and automated workflows for complex stacks.
Key Features:
- Native integrations + Zapier — Connect Poptin to popular email/CRM tools through native integrations, with Zapier available for broader automation.
- Advanced targeting & triggers — Includes exit-intent targeting and advanced display rules such as geo-location targeting.
- Built-in autoresponder — Automatically send follow-up emails (including coupon codes) after a visitor submits a popup/form.
- A/B testing — Run split tests to compare popups and improve conversion performance.
- Gamified popups — Supports interactive formats like “Spin the Wheel” for lead capture.
Poptin offers a free plan; pricing starts at $25/mo
Considerations before going with Poptin:
The Free plan’s 1,000 visitor/month cap can be limiting as you scale, and higher tiers primarily add capacity (visitors/domains) and autoresponder limits rather than distinct feature sets.
More:
6) Justuno - Enterprise-Grade Marketing Automation Platform
Rating: 4.5/5 (800+ reviews)
Justuno goes beyond simple popup creation to offer a comprehensive onsite marketing automation platform.
The platform provides sophisticated workflow builders, AI product recommendations, and real-time visitor segmentation for complex customer journeys.
Key Features:
- Pop-ups & workflow automation — Create highly personalized onsite pop-ups and multi-step workflows that adapt messaging based on visitor behavior and campaign logic.
- Segmentation & targeting — Use profile data, real-time behavior, and advanced rule sets to target visitors with dynamic content and tailored messages.
- AI product recommendations — Deliver personalized upsell and cross-sell suggestions using algorithm-driven recommendations.
- Email & SMS lead capture — Build and grow email and SMS subscribers with optimized pop-ups, embedded forms, and two-step lead capture flows.
- Multivariate & A/B testing — Run tests beyond simple A/B to identify highest-performing experiences and improve conversion outcomes.
- Email/SMS verification — Real-time validation filters typos and low-quality leads during capture to improve list quality.
JustUno offers a free plan; pricing starts at $39/mo
Justuno pricing is based on monthly website visitors and includes a 14-day free trial (no credit card required).
Considerations before going with Justuno:
Free plan limited to 2,000 monthly visitors, and enterprise capabilities require custom pricing. Platform depth can mean a learning curve for full utilization compared to Attrac's simplicity.
More:
Soapbox doubled sign-ups with 135% email and 122% SMS increases
EMAIL OPT-IN RATE (UP FROM 6.5%)
INCREASE IN EMAIL SIGNUPS
INCREASE IN SMS SIGNUPS
"Sign-ups have effectively doubled with the same amount of traffic… More of the people who sign up are converting immediately."
“Switching to Alia not only doubled our sign-up rates but also transformed how we engage with our customers..
..The educational pop-ups allowed us to tell our story and build a community, driving immediate purchases and creating long-term value.”
Install Alia
Launch first popup in 5 minutes
10x your list
7) Popupsmart - AI-Powered Popup Creation from Text Prompts
Rating:4.5/5 (250+ reviews)
Popupsmart's AI-powered builder turns simple text prompts into fully designed, ready-to-publish popups—cutting the time and expertise normally needed to launch effective campaigns compared to manual design process.
Key Features:
- Unlimited popups on all paid plans — Create as many popup campaigns as you need without caps.
- A/B split testing — Compare variations to determine higher-performing campaigns.
- Smart targeting rules — Control where and when popups appear based on visitor behavior and page rules.
- Mobile-responsive design — Popups adapt to screen size for mobile and desktop.
- Priority support on paid plans — Faster replies and help compared with the free plan.
- Team collaboration — Multiple team members with role-based access on higher tiers.
Popupsmart offers a free plan; pricing starts at $39/mo
Popupsmart pricing is visitor-based with pageview tiers and includes a money-back guarantee (7 days for monthly, 15 for annual). All paid plans remove branding.
Considerations before going with Popupsmart:
Popupsmart’s feature set centers on visitor-triggered popups with analytics and lead capture workflows, and pageview limits scale with tiers.
Basic plans are suitable for lower traffic needs, while higher plans unlock team controls and larger email quotas. Popupsmart does not natively offer SMS sending.
Read more: We Compared Popupsmart Alternatives - Here's #1
8) Hello Bar - Trusted Popup Solution for Quick Deployment
Rating: 4.6/5 (60+ reviews)
Hello Bar has earned trust from over 600,000 websites worldwide through its focus on quick setup, ease of use, and strong ROI. The platform offers hundreds of customizable templates tailored to various industries and use cases.
Key Features:
- Trusted at scale — Used by 600,000+ websites across industries, demonstrating reliability for high-traffic sites
- Template library — Large collection of customizable, responsive popup and bar templates for announcements, offers, and lead capture
- Inline CTAs — Embed calls-to-action directly within page content to drive engagement without interrupting the reading experience
- Advanced targeting & testing — Rule-based targeting with A/B testing on paid plans to optimize performance over time
- Integrations & automation — Connect with popular email and marketing tools, with Zapier support for extended automation workflows
- Privacy-ready setup — GDPR-aware configurations and documentation to support compliance for EU audiences
Hello Bar offers a free plan for up to 5,000 views, pricing starts at $39/mo
Considerations before going with Hello Bar:
View limits tied to plans can restrict high-traffic sites with overage fees. No native SMS marketing or multichannel automation explicitly listed, and custom enterprise needs require direct contact.
9) Sleeknote - Multi-Goal Campaign Management Platform
Rating: 4.2/5 (20+ reviews)
Sleeknote lets you run multiple personalized popup campaigns at once for different visitor segments and objectives.
The platform supports behavior-based targeting across unlimited domains for more sophisticated, tailored experiences.
Key Features:
- Multi-campaign personalization — Run multiple concurrent campaigns targeting different audiences and goals from a single dashboard
- Extensive integrations — Connect with 1,200+ tools across email, CRM, ecommerce, and marketing platforms
- Built-in gamification (add-on) — Spin-to-Win, Scratch-to-Win, Seasonal Calendar, Daily Offers, and Quiz formats to increase engagement
- Device-specific editing — Design and optimize desktop and mobile versions separately for better UX
Unlimited scale on paid plans — Unlimited campaigns and domains included on Core plans
Pricing starts at €69
Sleeknote pricing is based on monthly visitors, with a 14-day free trial and full access to all features (no credit card required).
Considerations before going with Sleeknote:
Pricing is billed in EUR, which may fluctuate for non-EU customers. Visitor caps apply per tier, and gamification requires the higher-priced add-on, which increases total cost for brands that need interactive formats.
Read more: We Reviewed 12 Top Sleeknote Alternatives - Here's #1
10) Privy - Shopify-Focused Email and SMS Marketing Platform
Rating: 4.5/5 (4.4k+ reviews)
Privy specifically targets Shopify merchants with deep platform integration and dedicated coaching support.
The platform combines popup creation with comprehensive email and SMS marketing automation designed for ecommerce success.
Key Features:
- Popup-led list growth — Advanced popups, banners, and displays including exit-intent, Spin-to-Win, cart savers, quizzes, and multi-step forms
- Email + SMS automation — Flow builder with templates for welcome, cart recovery, and post-purchase engagement
- Dual email & SMS capture — Collect email and phone numbers in a single flow to grow owned channels
- Deep ecommerce integrations — Native sync with Shopify, BigCommerce, Wix, and tools like Klaviyo
- Targeting & segmentation — Rule-based targeting using ecommerce events and customer attributes
Pricing starts at $30/mo
Privy pricing scales by mailable contacts and SMS usage, with a 15-day free trial and no credit card required.
SMS pricing beyond included credits is usage-based. Dedicated short codes and enterprise SMS features are sold separately.
Considerations before going with Privy:
Pricing scales with contact list size and SMS volume, so costs increase as lists grow. SMS is primarily positioned for US recipients, and Privy is optimized first for Shopify-based stores rather than non-commerce sites.
Read more: We Reviewed 11 Top Privy Alternatives - Here's #1
11) Picreel - Enterprise Popup Solution with 24/7 Support
Rating: 4.5/5 (120+ reviews)
Picreel is an enterprise-grade popup platform used by brands such as Virgin, Forbes, and Tag Heuer.
The platform offers 700+ integrations and 24/7 support, giving you broad connectivity and round-the-clock help for complex stacks.
Key Features:
- Extensive integrations — Connect with 700+ tools via native integrations and Zapier, including CRMs, ESPs, and ecommerce platforms
- Advanced targeting & triggers — Exit-intent, geolocation targeting, custom variables, referral source, device type, and time-based rules
- Flexible popup formats — Lightbox, nanobar, sidebar, fullscreen, video, iframe, and multi-screen popups
- A/B testing & analytics — Built-in testing, reporting, and performance tracking across campaigns
- Enterprise readiness — APIs, webhooks, custom field mapping, enterprise security, and dedicated account management on higher plans
Picreel offers a free plan; pricing starts at $19.99/mo
Picreel pricing is based on monthly pageviews, with unlimited campaigns on all plans. White-label add-on available for $30/month.
Considerations before going with Picreel:
Pricing scales with traffic, so costs increase for high-volume sites. Some advanced capabilities—such as Spin-to-Win, APIs, and dedicated account management—are restricted to higher tiers or enterprise plans.
Simply put, Alia's popup works better than anything else out there.
The customer support/team provided the level of service and timely responses you would expect of a 5-star resort. I was shocked to see how much traction the pop up had out the gate.
12) BDOW (formerly Sumo) - Multi-Site Management for Agencies
Rating: 4.2/5 (520 reviews)
BDOW (formerly Sumo) serves over 30,000 active websites with a focus on multi-site management and agency needs.
The platform provides centralized dashboard management for multiple client accounts and websites.
Key Features:
- Multi-site management (paid plans) — Manage one or multiple sites from a single dashboard, depending on plan
- Built-in email marketing — Native email broadcasts, welcome emails, and campaigns without requiring a separate ESP
- Visitor targeting & A/B testing — Rule-based targeting and split testing available on paid plans
- Ecommerce features (paid plans) — Store connection, discount codes, cart abandonment reduction, and AOV optimization
- Integrations & webhooks — Email integrations and webhooks supported on higher tiers
- Analytics — Performance tracking for forms and email campaigns, with up to 2-year history on paid plans
BDOW offers a free plan; pricing starts at $25/mo
BDOW pricing is based on number of sites and monthly email volume, with 14-day free trials on paid plans.
Considerations before going with BDOW:
Email sending limits scale by plan, and multi-site support is restricted to paid tiers. While BDOW includes built-in email functionality, it is more focused on onsite forms and list growth than full multi-channel automation platforms.
Read more: We Reviewed 15 Top BDOW Alternatives - Here's #1
13) Klaviyo - Email Marketing Platform with Popup Capabilities
Rating: 4.7/5 (1.2k+ reviews)
Klaviyo approaches popups from an email marketing perspective, offering web forms as part of a comprehensive customer data platform.
The platform integrates popup creation with deep ecommerce analytics and customer lifetime value tracking.
Key Features:
- Ecommerce data sync & segmentation — Native Shopify integration syncs customer profiles, events, and order data in near real time, enabling precise segmentation and personalized signup flows
- Built-in web forms — Create customizable on-site forms to capture leads and required email/SMS consent
- AI-optimized form timing — Web forms use AI-driven timing and behavior triggers (scroll depth, time on site, exit intent) to display forms at moments proven to improve conversion
- Revenue attribution for forms — Built-in reporting ties form interactions to downstream conversions and revenue, showing how sign-ups contribute to sales performance
- Shop Pay lead capture — Supports Shop Pay–enabled lead capture on Shopify, allowing returning shoppers to prefill contact details and reduce opt-in friction
350+ native integrations — Connects with 350+ ecommerce, marketing, analytics, and data tools to unify customer data and activate it across channels
Klaviyo offers a free plan, pricing starts at $45/mo
Klaviyo offers a free plan and scales based on active profiles and SMS credits.
Considerations before going with Klaviyo:
Klaviyo is not a dedicated popup-only platform—its popups are part of its web forms suite inside a broader email/mobile marketing system. Pricing complexity can increase as active profiles and mobile message credits scale.
Bibado achieved 28% sign-up rate and 17% AOV increase through education
POPUP SIGN-UP RATE
PURCHASE RATE AFTER SIGNUP
INCREASE IN AOV
"We added about £10 to our AOV…The long-term benefits of customer education and brand engagement have been significant.”
Install Alia
Launch first popup in 5 minutes
10x your list
14) Pop Convert - Lead Capture Popups and Smart Bars
Rating:4.8/5 (8.6k+ reviews)
Popconvert is an engagement and conversion platform that focuses on turning website traffic into leads and sales through gamified and interactive on-site experiences.
It helps ecommerce brands capture leads, identify visitors, and collect first-party data using interactive promotions.
Key Features:
- Popups & Smart Bars — Collect emails and phone numbers and display messages across your store.
- Unlimited visitors & campaigns (Growth) — Paid plans support unlimited monthly visitors and unlimited popups/smart bars.
- Customizable targeting & rules — Trigger displays based on behavior and page context (e.g., exit intent, targeting)
- Shopify integration — Works directly within Shopify admin and supports native theme compatibility.
- Analytics & reporting — Includes basic performance metrics for popups and forms.
- Drag-and-drop editor + templates — Create and customize popups and bars with flexible design tools.
- Email & SMS capture — Collect and sync contact opt-ins (email/phone) to lists.
Pop Convert offers a free tier; pricing starts at $29/mo
Considerations before going with Popconvert:
Pricing is usage-based with unlimited captures on paid plans but a strict free visitor cap on the free tier. The popups and smart bars are for lead capture and banners, not broader CRO flows.
More:
- Read our in-depth buyer guide: Alia or Popconvert?
- We Reviewed 15 Top Popconvert Alternatives - Here's #1
15) Trustoo - Reviews & UGC with Popup Integration
Rating: 4.8/5 (1.8k+ reviews)
Trustoo (by Channelwill) is a Shopify review app focused on collecting and displaying reviews (including photo/video), with multiple collection methods—including pop-ups—plus automation and multilingual support.
While primarily focused on review collection, it includes popup functionality for review requests and social proof displays that can complement your popup strategy.
Key Features:
- Photo & video reviews + review widgets — multiple display formats (e.g., media galleries, badges, carousels, Q&A, product grouping, filtering).
- Multiple collection methods (incl. pop-ups) — collect via email requests, social/UGC, pop-ups, forms, imports/migration, and more.
- Automation + incentives — automated review request emails and discounts for adding a photo.
- Multilingual + auto-translate — supports many languages and auto-translation for reviews.
- AI Insights — summarizes key points and helps surface high-value reviews.
Trustoo.io offers a free plan; pricing starts at $11.99/mo
Considerations before going with Trustoo:
Trustoo is primarily a reviews/UGC platform (with pop-ups as one of the review collection methods), and pricing is tied to order requests with overage charges on paid tiers.
More:
The Verdict: Which Attrac Alternative Should You Choose? (Our Top 3 Picks)
- Alia – The strongest choice for Shopify stores aiming to move beyond basic popups. Its AI-driven optimization, brand storytelling formats, and Shopify-native focus directly address Attrac’s core limitations, making it a practical upgrade for growth-oriented ecommerce teams.
- OptiMonk – Best for businesses prioritizing speed, reliability, and revenue attribution. With CDN-optimized delivery and built-in A/B testing, it suits high-traffic sites that need consistent performance and clearer optimization insights than Attrac provides—without jumping into enterprise complexity.
- Wisepops – Ideal for brands looking for broader on-site engagement beyond popups. Its unified approach to popups, web push, and feeds offers more versatility than Attrac’s banner-centric setup, especially for teams running multi-channel onsite campaigns.
The right choice depends on your store size, traffic volume, and how far you want to go beyond basic popup functionality.
For most Shopify-based ecommerce brands, Alia’s focused feature set and native integration make it the most straightforward step up from Attrac.
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