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Losing 96% of your website visitors is a huge missed opportunity. Exit popup software gives you one last chance to save the sale. It watches for the exact moment someone starts to leave and shows them a special offer or a helpful reminder to stay.
In this article, we’ll cover:
- The 10 best tools for 2026
- Why basic popups often fail
- How to pick the right tool for your shop
While we're team Alia, this comparison draws on third-party research and hours of evaluation across features, pricing, and user sentiment. We're here to share the pros, cons, and tradeoffs to help you find the best popup app for your brand. Read on to find the best tool to grow your business.
Disclaimer: The features, pricing, and details mentioned for each product are current as of February 2026 and may have changed since then.
TL;DR — Best Exit Popup Software at a Glance
Nakie saw 600% improvement in email capture and $5.8M in sales after switching to Alia
PEAK EMAIL OPT-IN RATE (UP FROM 5-6%)
IMPROVEMENT IN EMAIL CAPTURE
IN ATTRIBUTED SALES
"We always cared about the customer journey, and Alia's the first tool that actually let us design one that makes sense. And once we did, everything clicked — sign-up rates, conversions, the whole funnel started significantly performing. Since switching to Alia, our lowest sign-up rate has been 28%, and we've even reached 35% in some months."
Install Alia
Launch first popup in 5 minutes
10x your list
1) Alia - The #1 Exit Popup Software for Shopify Stores
Rating: 4.9/5 (100+ reviews)
Alia stands out as the premier exit popup solution built exclusively for Shopify merchants. This AI-powered platform goes beyond traditional exit-intent detection to create educational, interactive popup experiences that consistently deliver exceptional results.
Key Features:
- AI-Powered Smart Triggering - Learns from visitor behavior to optimize popup timing, achieving 15-20% opt-in uplift across merchants
- Brand Storytelling Popups - Multi-step educational flows that reward engagement, unlike basic discount overlays
- Advanced Zero-Party Data Collection - Mini quizzes and custom fields that feed directly into email/SMS segmentation
- Automated A/B Testing - Continuously generates and tests popup variants without manual intervention
- Shopify-Native Integration - Auto-applies discount codes at checkout and prevents showing popups to existing subscribers
Why use Alia for exit popup campaigns:
Beyond exit popups, Alia excels at creating educational customer experiences that build trust before asking for email addresses. The platform's storytelling capabilities make it particularly effective for brands that need to educate customers about complex products or sustainability missions.
Try Alia for 30 days free, pricing starts at $100/mo
Read next: How to Create Engaging Popups
2) Amped (Now Part of Mailchimp) – Design-First Conversion Engine
Amped was a popular DTC popup tool known for gamification-style popups and strong email/SMS capture before Intuit Mailchimp acquired it in mid-2024.
The standalone product has since been folded into Mailchimp's ecosystem, which means current and prospective users must now use Mailchimp to access Amped's popup functionality.
Key Features:
- Gamified Popup Templates – Spin-to-win and interactive formats that drove high engagement for DTC brands
- Figma-Like Design Editor – Full design control that went beyond basic template builders Zero-Party Data Collection – Collected preferences via mini quizzes to power segmented email/SMS flows
- Email + SMS Capture – Multi-step popups optimized for both channels simultaneously
- Mailchimp-Native Integration – Since the acquisition, popup forms are now embedded within Mailchimp's platform
Considerations before going with Amped/Mailchimp:
Amped is no longer available as a standalone product. After the Mailchimp acquisition, many former Amped users reported degraded product quality, loss of dedicated support, and forced migration to Mailchimp's ecosystem.
If you're not a Mailchimp user, you'd need to switch your entire ESP just to access Amped's popup functionality — a significant tradeoff.
Amped’s pricing is included with Mailchimp plans; starts at $20/mo)
Read how Portland Leather grew email signups 123% after switching from Amped, and with TUSHY found smarter testing and personalization after leaving Amped behind.
Read next: Best Amped Alternatives for Shopify
3) Wisepops - Multi-Channel Website Engagement Platform
Rating: 4.5/5 (60+ G2 reviews)
Wisepops offers a comprehensive approach to website engagement, combining exit popups with web push notifications, in-page embeds, and notification feeds. This unified platform is ideal for businesses looking to create cohesive multi-channel experiences.
Key Features:
- Exit-Intent Detection with Web Push – Combines traditional popups with browser notifications for re-engagement beyond the initial visit
- AI-Powered Product Recommendations – Intelligent cross-sells and upsells within popup experiences, increasing average order value
- Advanced Experimentation Platform – A/B testing with control groups and revenue attribution for true lift measurement
- Dynamic Content Personalization – Real-time messaging based on visitor behavior, cart content, and Shopify properties
- Persistent Notification Feed – On-site notification center that re-engages visitors with non-intrusive updates
Considerations before going with Wisepops:
Advanced AI features and testing capabilities are limited to the premium Intelligence plan, which requires custom pricing. The Essential plan restricts you to 2 websites and basic support.
Pricing starts at $49/mo
Read more: Wisepops Alternatives (Ranked)
Switching to Alia was a seamless experience, and we've never looked back.
We found our previous popups to be so disruptive from a conversion rate standpoint to customers that we didn't even surface them to people coming in from ads on landing pages. Their optimized popups have not only improved our opt-in rates but also allowed us to better engage and segment our audience with ease.
4) Justuno - Data-Driven CRO and Popup Platform
Rating: 4.3/5 (140+ reviews)
Justuno is a conversion rate optimization platform that combines popups, banners, and on-site messaging with a deep segmentation engine.
It supports Shopify, BigCommerce, WooCommerce, and custom sites, making it a popular choice for multi-platform brands.
Key Features:
- Advanced Targeting Rules – Session data, referral source, scroll depth, cart value, and returning visitor segmentation for precise popup delivery
- AI Campaign Assistant – Auto-suggests creatives, copy, and targeting combinations based on historical performance
- Gamification Options – Spin-to-win, scratch-to-reveal, and interactive formats to increase engagement
- Product Recommendations – Dynamic upsell and cross-sell suggestions within popup experiences
- Multi-Platform Support – Works across Shopify, BigCommerce, WooCommerce, Magento, and custom builds
Considerations before going with Justuno:
Pricing can escalate quickly for high-traffic stores. Some users report a steep learning curve with the advanced targeting rules, and the interface can feel dated compared to newer tools.
For Shopify-only brands, a Shopify-native solution may offer tighter integration and faster performance.
Justuno offers a free plan; pricing starts at $29/mo
Garden Cup switched from Justuno to Alia and achieved +76% flow revenue, while Patrick Ta moved away from Justuno to reach a 12% opt-in rate and $600K in sales.
Read next: Justuno Alternatives (Ranked)
5) OptinMonster - Advanced Exit-Intent Technology
Rating: 4.4/5 (100+ reviews)
OptinMonster is renowned for its proprietary Exit Intent® technology that uses advanced sensors to detect when visitors are about to leave. The platform has helped users achieve impressive results, with some reporting sales increases of $55,000 and doubled subscription rates.
Key Features:
- Proprietary Exit Intent® Sensors – Advanced detection technology that accurately identifies abandoning visitors across all device types
- 700+ Customizable Templates – Extensive library with drag-and-drop builder requiring no coding knowledge
- Advanced Targeting & Personalization – Geolocation, new vs. returning visitors, OnSite Retargeting®, and Follow-up Campaigns®
- Revenue Attribution Tracking – Comprehensive analytics showing exactly how popups impact sales and conversions
- Ecommerce Platform Integrations – Native connections with Shopify, WooCommerce, Magento, and BigCommerce
Considerations before going with OptinMonster:
Exit-intent technology is only available on Pro plans and above, and there's no free plan (only a 14-day money-back guarantee). Pricing can escalate for premium features.
Pricing starts at $7/month
All pricing includes 60% introductory discount for the first year when billed annually.
Read next: We Compared OptinMonster Alternatives - Here's #1
6) Privy - Shopify-Focused Email and SMS Marketing
Rating: 4.6/5 (100+ reviews)
Privy combines intuitive list growth tools with personalized coaching and marketing automations, specifically designed for Shopify merchants and direct-to-consumer brands.
Key Features:
- Simultaneous Email/SMS Capture - Multi-step popups that collect both email and SMS contacts in a single interaction
- Deep Shopify Integration - One-click signup and native Shopify integration for seamless setup and contact syncing
- Dedicated Customer Success - Personalized coaching and dedicated success managers for larger accounts (9,000+ contacts)
- Gamification Options - Spin-to-win wheels and other interactive elements to increase subscriber engagement
- Cart Abandonment Recovery - Exit-intent triggered displays with incentives to reduce abandonment rates
Considerations before going with Privy:
SMS marketing is initially limited to US and Canadian phone numbers, and coaching support is typically unlocked at higher contact volumes.
Pricing starts at $24/mo
Pricing scales with contact list size, and dedicated Customer Success Managers are provided upon reaching 9,000+ email contacts.
Read more: Privy Alternatives That Support Global SMS
Zero Foxtrot doubled sign-up rates and drove $215K in 30 days with Alia
EMAIL SIGN-UP RATE
EMAIL SIGN-UPS IN 30 DAYS
IN ATTRIBUTED SALES (30 DAYS)
With Alia, we're seeing sign-ups and sales like never before—32,000 new leads, $215K in sales, and a 20% purchase rate in just 30 days.
Install Alia
Launch first popup in 5 minutes
10x your list
7) OptiMonk - Revenue-Focused Popup Optimization
Rating: 4.8/5 (100+ reviews)
OptiMonk specializes in maximizing both email subscriber growth and revenue through advanced popup formulas optimized for high conversion rates. The platform features over 30 branded use cases with ready-made templates.
Key Features:
- 30+ Use Cases with Templates – Pre-built campaigns for cart abandonment, upsells, seasonal offers, and gamification like Lucky Wheel
- Revenue-Focused A/B Testing – Measures true sales lift rather than just clicks or signups, with custom conversion goals
- Smart Product Recommendations – Dynamic suggestions for related products based on cart content and visitor behavior
- Auto Discount Code Management – Generates unique codes and automatically applies them at checkout to eliminate redemption friction
- CDN-Optimized Performance – Industry-leading load speeds with minimal SEO impact through Google-optimized technology
Considerations before going with OptiMonk:
Pricing details for enterprise needs require direct sales contact, and some advanced personalization features may require user familiarity to fully leverage.
Optimonk offer a free plan; pricing starts at $29/mp
Read next: We Compared OptiMonk Alternatives - Here's #1
8) Wunderkind - Enterprise-Grade Identity Resolution and Managed Marketing
Rating: 4.4/5 (80+ reviews)
Wunderkind (formerly BounceX) is a managed performance marketing platform that uses identity resolution technology to recognize anonymous website visitors and deliver personalized email, SMS, and on-site messaging.
It's aimed at mid-market to enterprise e-commerce brands willing to invest in a fully managed service.
Key Features:
- Identity Resolution Network – Proprietary database recognizing 9 billion devices and 1 billion opted-in consumers to identify anonymous traffic
- Managed Service Model – Dedicated strategy team handles implementation, design, testing, and optimization; minimal lift from your marketing team
- Behavioral Triggered Messaging – Automated, hyper-personalized email and SMS sequences based on real-time browsing behavior
- ESP Integration – Works alongside your existing ESP (Klaviyo, Braze, Salesforce Marketing Cloud, etc.) rather than replacing it
- Revenue Guarantee – Wunderkind typically guarantees a minimum revenue lift as part of their contract terms
Considerations before going with Wunderkind:
Some users have raised concerns about attribution methodology, noting that Wunderkind's reported revenue may overlap with conversions your existing email automations would have captured anyway.
For Shopify merchants looking for a self-serve, agile popup tool they can control directly, Wunderkind's enterprise approach may be overkill.
Pricing is custom (performance-based, typically requires annual contract)
Read next:
9) Poptin - Comprehensive Popup and Form Builder
Rating: 4.8/5 (80+ reviews)
Poptin provides a user-friendly drag-and-drop editor for creating smart popups and embedded forms. The platform is particularly strong for agencies and small businesses needing extensive integration options.
Key Features:
- Extensive Popup Variety – Lightbox, floating bars, full-screen overlays, slide-ins, gamified popups, and countdown timers
- Advanced Targeting Options – Exit intent, time delay, scroll triggers, traffic source, geography, and returning visitor segmentation
- Massive Integration Ecosystem – 50+ native integrations plus 1,500+ via Zapier and Integromat for maximum flexibility
- Built-in Autoresponders – Automatically send welcome emails, thank-you messages, or download links to new subscribers
- Agency-Friendly Features – Account and user management tools suitable for managing multiple client campaigns
Considerations before going with Poptin:
The free plan limits monthly visitors to 1,000 and includes branding. Premium support is reserved for the highest tier only, and advanced AI personalization features are limited compared to specialized competitors.
Poptin offers a free plan; pricing starts at $20/mo
Poptin is trusted by 200,000+ companies worldwide with high user ratings.
Read more: Poptin Alternatives (Ranked)
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10) Shopify Native Popups – Free Built-In Option
Shopify's built-in popup and form tools offer a zero-cost entry point for merchants who want basic email capture without installing a third-party app.
Available through Shopify Forms and customizable theme sections, native popups are the simplest way to start collecting subscribers.
Key Features:
- Zero Additional Cost – Included with every Shopify plan at no extra charge
- Simple Email Capture – Basic popup and embedded form functionality for growing your email list
- Shopify Theme Integration – Works natively within your theme editor, no code or third-party scripts required
- Contact Syncing – Subscribers are added directly to Shopify's customer list for use in Shopify Email or third-party ESPs
- No App Performance Impact – Since it's built in, there's no additional script load affecting site speed
Considerations before going with Shopify Native Popups:
Shopify's native popups offer minimal design customization, no A/B testing, no exit-intent detection, no Smart Triggering, no SMS capture, and no zero-party data collection.
There's no way to segment visitors, personalize messaging, or automate optimization. You also can't track revenue attribution or see how your popup impacts purchase behavior.
Popups are included with all Shopify plans
Fishwife relied on Shopify's native popup before switching to Alia, where they achieved 5× total opt-ins and 200% more welcome flow revenue in just 6 months. If you've hit a ceiling with Shopify's built-in forms, see what's possible with Alia.
Why Most Exit Popups Fail (and How They Should Work)
While the right tool can save a sale, many apps fall short. To get results, a popup needs to be smart, not annoying. Most businesses struggle because their software lacks the right "brain" to talk to customers properly.
Common Problems to Avoid:
- Bad Timing: Many tools miss the exit or pop up too early, especially on phones.
- Ugly Designs: Basic templates that don’t match your brand can look like spam.
- Poor Mobile View: If the popup is hard to close or looks broken on a phone, visitors will just leave faster.
- Generic Messaging: Showing the same "10% off" to everyone instead of targeting specific interests.
- Lack of Connection: The tool doesn't "talk" to your email or shipping apps, creating extra manual work.
How to Choose the Right Exit Popup Software
Selecting the best tool depends on your platform and your goal. If you are on Shopify, you need deep integration to handle discount codes and cart recovery. If you are a blog, you just need a reliable email capture form.
Use this comparison table to decide:
Exit Popup Best Practices for Maximum Conversions
Implementing the software is step one. Configuring it correctly is where the money is made.
1. Timing and Triggers
- Desktop: Set the sensitivity to "Medium." You want to catch a deliberate move to the address bar, not just a casual scroll up.
- Mobile: Use a scroll-up trigger. When a user rapidly scrolls up (indicating they are looking for the navigation bar to leave), trigger the popup.
- Delay: Combine exit intent with a "minimum time on page" (e.g., 10 seconds). If someone bounces in 2 seconds, they weren't a lead anyway.
2. Design and Copy Optimization
- Headline: Focus on the benefit, not the action.
- Bad: "Sign up for our newsletter."
- Good: "Unlock 15% Off Your First Order."
- Visuals: Use high-quality product imagery. MiHIGH replaced generic popups with educational imagery about their infrared blankets and saw a 3x increase in opt-in rates.
- Button: Make it 44x44 pixels minimum on mobile. Use high-contrast colors.
Behind every great popup is killer copywriting. Learn how to write high-converting popup messages here with proven examples and templates.
3. Offer Strategy
The offer must match the intent.
Advanced Exit Popup Strategies
Most guides stop at "offer a discount." Here is how the top 1% of brands use exit intent to drive massive revenue.
1. The "Progressive Value" Framework
Don't just give the discount away. Make them earn it. Firebelly Tea used a 3-step educational flow. Instead of a static popup, they offered a "Tea Lesson." Users swiped through 3 cards of content to "unlock" their discount.
- Result: 2x more signups and higher engagement.
- Why: The "Sunk Cost Fallacy"—once a user invests time in the lesson, they are psychologically committed to using the reward.
The Shopify President’s brand, Firebelly Tea, put Alia to the test — the result? 2× more sign-ups and $13K incremental revenue. If it’s good enough for the President of Shopify, it’s probably good enough for your store.
2. Zero-Party Data Collection
Stop guessing what your customers want. Ask them. Essence Vault used their exit popup to ask one simple question: "Who are you buying for? Him or Her?"
- Result: Collected 360,000 emails and 290,000 data points.
- Strategy: They pushed this data to Klaviyo to send targeted flows (e.g., "Best Colognes for Him") instead of generic blasts. This relevance skyrockets open rates and revenue per recipient.
3. Behavioral Trigger Stacking
Combine signals for hyper-relevance.
Measuring Exit Popup Success
If you aren't tracking revenue, you're flying blind. Here are the metrics that matter.
Pro Tip: Use Alia's Deep Analytics Dashboard to monitor "Purchase Rate after Signup." ZQuiet used this data to optimize their educational flows, achieving a 32% purchase conversion rate within 30 minutes of signup.
Common Exit Popup Mistakes to Avoid
The Verdict: Which Exit Popup Software Should You Choose? (Our Top 3 Picks)
- Alia: The #1 exit popup solution built exclusively for Shopify merchants. It uses AI-Powered Smart Triggering to learn from visitor behavior and features brand storytelling popups that reward engagement through educational flows.
- Amped (Now Part of Mailchimp): A tool known for gamified popup templates and a Figma-like design editor. It focuses on collecting preferences via mini-quizzes to power segmented email and SMS flows, though it is now embedded within the Mailchimp platform.
- Wisepops: A unified platform that combines exit popups with web push notifications and notification feeds. It features AI-powered product recommendations and an advanced experimentation platform for revenue attribution measurement.
The right tool turns abandoning traffic into loyal customers. If you want to dive deeper into why Alia is 3x more effective than even the highest-converting traditional popups, you can explore the data behind our AI-driven approach.
Ready to transform your store's performance? Try Alia free for 30 days.
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